Tornadoes and Turmoil: Staying Ahead of the Storm

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Tornadoes and Turmoil:
Staying Ahead of the Storm
Ken Reeves
Vice President and Director, Forecasting Operations
AccuWeather

About Everbridge
•  Leader in incident notification systems
•  Fast-growing global company with
more than 1,500 clients in more
than 100 countries

•  Serve the Global 2000, healthcare
systems, state and local government,
federal government, military, financial
services firms, and universities

•  100% focused on incident notification
solutions that merge technology
and expertise

3

Agenda

Part 1: Presentation
•  The 2011 Severe Weather forecast
•  Reducing risks by planning communications
•  Keeping others informed of facility closures, hazardous conditions,
and more

Part 2: Q&A

4

Q&A Note:
slides are currently
available to everyone on
blog.everbridge.com

Use the
Q&A
function to
submit
your
questions.

5

Tornadoes and Turmoil:
Staying Ahead of the Storm

Ken Reeves
AccuWeather Enterprise Solutions

Spring 2011 Forecast from February

© 2011 AccuWeather.com

Spring 2011 review


Warnings by the numbers

•  AccuWeather issued over 2,000 actionable
warnings to clients over a 72-hour period
•  Over 3,000 communications with clients
•  Detection of the user-defined severe event within
6 miles of a location with 20 minutes of notice

•  National Weather Service tornado false
alarm rate is at 75%
•  Only 1 out of every 4 tornado warnings verifies
•  Average time issued in advance of the event 13 minutes


When this is what can happen…

You need timeliness and accuracy


Where tornadoes strike


Keys to severe thunderstorms and tornadoes

•  Huge impact but small area
•  Can be less than a football field wide
•  Devastating consequences in minutes
•  Critical decisions to be made in seconds
•  Be prepared
•  It is not always the direct hit that causes the
biggest problem
•  Real life environmental examples in Japan
•  Be prepared
•  Not the only threat…


Wet is an understatement


March and April 2011 review


Memphis beaten


Vicksburg rising


Flooding

•  Longer lasting problem with broader scope
•  More advance notice because more defined risk,
longer lead time
•  Hidden stories from Hurricane Katrina

•  Just like with severe weather,
fixed assets in the way

•  Damage can be just as great and have a
lingering effect on your organization


Hurricanes

•  Combines the effects of both severe
weather and flooding
•  More than just a coastal issue
•  More frequent than large-scale floods
•  Potential to disrupt is actually a magnitude
higher than flooding
•  But with generally less lead time for individual storms
•  Planning, as always, is critical


April 26, 2010 SST anomaly


April 25, 2011 SST anomaly

22

2011 Tropical season points

Year NTC Tropical Tropical Hurricanes Major
Depressions Storms Hurricanes
1971 91 20 13 6 1
1974 72 20 11 4 2
1989 130 15 11 7 2
1996 192 14 14 10 6
1999 185 16 12 8 5
2008 162 17 16 8 5
Average 139 17 13 7 3.5

NTC: Net Tropical Cyclone Activity
Equals sum of above plus the number of days for each event


2011 Tropical season points

Year US landfalls
1971 5
1974 2
1989 4
1996 4
1999 5
2008 7


A look back at 2008


A look back at 2008: Gustav


A look back at 2008: Ike


Before and after Ike


2011 Tropical season


2011 Impact regions


Humans can be blamed for higher risk
•  Not because of global warming
•  Demographics play a large role
•  Location of people
•  Age
•  Income
•  Lack of action due to complacency
•  In some cases, earlier notice/decisions are the only
answer
•  Decreases the accuracy of the information needed
to make decisions
•  Regardless, preparation, information and
communication are the keys to success



•  Provides mission-critical, weather-driven
solutions to enterprises world-wide.
•  Our weather information and warnings are the
most accurate, site-specific, and customized.
•  Our warnings are based on your criteria and
enable your organization to protect your people,
property and profits.


Why AccuWeather Enterprise Solutions?
•  78% of the Fortune 100 benefit from
AccuWeather Enterprise Solutions.
•  221 of the Fortune 500 subscribe to
AccuWeather services.
•  80% of the Class One Railroad mileage in North America
subscribe to AccuWeather Enterprise Solutions.
•  4 of the top 5 manufacturers in the U.S. leverage
AccuWeather unique weather intelligence to run their
organizations more effectively.
•  Many industry leading companies protect their data
centers with SkyGuard site-specific weather alerts.


You create an effective plan

•  Consider people affected by your organization
•  Walk through every possible emergency scenario
•  Make choices about types of messages
•  Determine channels of communication
•  How will these messages be delivered?
•  How will you know the message was received?
•  Is there a confirmation process?
•  Is an automated system in place?

•  Pre-messaging
•  Deep background education
•  Hone and refine actual message

Are your first responders prepared
to send your message? Tornadoes

•  Key personnel may Hail Storms

be unavailable
•  Have teams ready for day
or late night hazards Floods

•  Take into consideration Lightning

hazard may have effected
team member
•  Ensure an alternate Snow Storms
reliable decision maker is
in place if key personnel is Wind Damage

unavailable due to hazard
or schedule absences
or illness

+ Everbridge

Keith Tyndall
Product Marketing, Director

Expert Insight: Huron County, Ohio

Challenges:
•  Tornado & prevalent flood prone region
•  Accurate shape files for notifying the ‘right’ households
•  Up-to-date weather information to coordinate responders

Solution: SmartGIS® & AccuWeather®
•  Meteorologist-backed weather intelligence
•  Notify specific households with location-based information
•  Early warning for first-responders and emergency personnel
“Our goal is to keep our citizens informed ahead of drastic
weather. With the reliability of Everbridge and the accuracy of
AccuWeather, we discovered a whole layer of protection we
didn’t know existed in the market place.”
-- Jason Roblin,
Director of Huron County Emergency Management Agency

Smart GIS – Visual Intelligence

About Everbridge
•  Leader in incident notification systems
•  Fast-growing global company with
more than 1,500 clients in more
than 100 countries

•  Serve the Global 2000, healthcare
systems, state and local government,
federal government, military, financial
services firms, and universities

•  100% focused on incident notification
solutions that merge technology
and expertise

40

Incident notification solutions address
common communication challenges

•  Communicate quickly, easily, and •  Reduce miscommunications and
efficiently with large numbers of control rumors with accurate,
people in minutes, not hours, making consistent messages
sure that the lines of communication
are open
•  Satisfy regulatory requirements
•  Receive feedback from your with extensive and complete
messages by using polling reporting of communication attempts
capabilities and two-way acknowledgements
from recipients
•  Ensure two-way communications
to get feedback from message •  Deliver refined, prepared , timed
receivers messages to each pre-designated
audience group, by scenario

41

Key evaluation criteria for an
incident notification system

•  Experience and expertise

•  Ease of use

•  Ease of integration

42

Missed anything?
Q&A Slides are currently
available on
blog.everbridge.com

Use the
Q&A
function to
submit
your
questions.

43

Communication
resources
Contact information Upcoming webinars:
•  System Demo (May 31)
www.everbridge.com/webinars
Ken Reeves White papers, literature, case studies
reeves@accuweather.com www.everbridge.com/resources

AccuWeather Follow us:
sales@accuweather.com blog.everbridge.com
twitter.com/everbridge
1.814.235.8600
facebook.com/everbridgeinc
youtube.com/user/everbridge

Keith Tyndall
keith.tyndall@everbridge.com
1.818.230.9700
Reminder
Everbridge Insights webinars
qualify for Continuing Education
Activity Points (CEAPs) for DRII
certifications. Visit www.drii.org
to register your credit.

Item Number (Schedule II): 26.3
Activity Group: A
1 Point for each webinar

Tornadoes and Turmoil: Staying Ahead of the Storm

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