1. Learn Marathon Petroleum’s Top Data
Management Best Practices for Incident
Communication
Pat McCaffrey
ER Coordinator, Marathon Petroleum
Keith Tyndall
Product Marketing, Everbridge

2. About Everbridge
• Everbridge empowers better decisions with
interactive communications throughout the
incident lifecycle to protect your most important
assets
• The world’s recognized leader in incident
notification and management solutions
• Everbridge helps more than 30 million people
communicate in a crisis and connect on a daily
basis.
• The company’s notification platform is backed
by an elastic infrastructure model that delivers
near infinite scale, advanced mobile
connectivity, and real-time reporting and
analytics.
• More than 1,000 organizations in over 100
countries rely on Everbridge for their
emergency needs
2

3. Agenda Are you on Twitter? Follow
us at @everbridge and tweet
insights with your friends
during the webinar using the
hashtag #everbridge
Part 1: Presentation
• Learn Marathon Petroleum’s notification process best
practices
• Identify new opportunities to utilize your notification system
• Optimize the ROI on your notification system deployment
Part 2: Q&A
3

4. Emergency Notification
Pat McCaffrey
Emergency Coordinator

5. Overview
Notification history
Justifying the need
Heirarchy
Future application
5

6. Notification History
In The Beginning there was the phone tree
– Banging rocks together, smoke signals and pony express just as
effective
– Slow and labor intensive
– Did not meet the intent of regulatory requirements
Then there were pagers
– Initial pagers were numeric, but 911 was well understood
– AlphaMate paging was awkward
– Nationwide and Local service do not have full coverage
6

7. Notification History, cont
Multi-device paging is good
– With better technology character limits aren’t an issue
– Multi-pathways give assurances during regional outages
Reports drive accountability
– Effectiveness of Paging system
– No more, “I didn’t get my page”
7

8. Meeting Marathon’s needs
Top level responders are based and travel
nationwide
Minutes count when battling refinery fires
Hurricanes and Pandemics drove new BC needs
Paging must be done as simply as possible
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9. Everbridge meets the need
Everbridge
– Simpler interface with QuickLaunch – 4 intuitive steps
– Unique page to unique group easily accomplished
– Great acceptance by group leaders
– Client base is growing
9

10. Current usage
Most Critical – Calling out internal fire departments;
minutes count; best practice
– Initial page
– Follow-up page or two
– All clear
Degree of damage is directly related to ROI
10

11. Current usage, cont
ROI for Marathon
– Previous non response rate of 30 – 50%
Those who did not receive the page
– With Everbridge, the non response rate is now 10 – 30%
Those who did not receive the notifications have legitimate
reasons, such as vacation, sickness, etc.
Notification of Incident Teams
– Management, community monitoring, medical, security,
operations……
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12. Current usage, cont
Maintaining notification during regional power
outages
– Texting almost always works
– Cell towers start dieing ~ 36hrs
– Out of area backups can send pages
Internal humanitarian feedback
– Supplement to Web based Pier system
– Head counts
– Basic necessity determination
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13. Hierarchy, Marathon’s Approach
CERT owns the system (master Org)
– Business Unit (BU) determines their needs
– Corporate does the setup and site training
– BU maintains contact information
– BU administrator is site owner (sub-Org)
– Corporate does higher level support
Our Philosophy: This is an emergency notification
system
13

14. Wide Usage of System
Marathon CERT
Refinery 1 Refinery 2 Refinery 3 Marine
Transportation Retail Pipelines IT
Refinery 4 Headquarter
potential add Office Complex
9 BC Groups
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15. Future Usage
Reverse 911
– Community notification
Hazard weather alerts
– Incoming conditions – lightning, high winds
– Office status open or closed – flooding, severe snow
– Maintenance condition – ice and snow
Hazardous condition alerts
– Security conditions
– HazMat situation
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16. Managing Data
Response teams are best managed manually. Org
leaders know who comes in and out.
Lead administrator reports on accountability
HQ office complex is working on an automated dump
from SAP
Adopted the use of Super group leaders for BC
groups
16

17. The Office is Closed Today
17

18. Keith Tyndall
Product Marketing, Everbridge

19. Aligning Your Data with Everbridge
Everbridge’s Organizational Hierarchy
Align member data to match current business
structure
Manage members based on your team’s
communication needs
Improve message effectiveness with tailored
messages to specific groups

20. Data Management with Everbridge

21. Advanced Connectivity for a Mobile World
• Communicate from anywhere, under
any circumstances or conditions
• Low-bandwidth optimized to ensure
reliability in adverse conditions
• Native application designed for
specific mobile platforms

22. Everbridge Resources
On-Demand Webinars:
Contact Information www.everbridge.com/webinars
White papers, case studies and more
www.everbridge.com/resources
Follow us:
Pat McCaffrey www.everbridge.com/blog
@everbridge
psmccaffrey@marathonpetroleum.com facebook.com/everbridgeinc
Keith Tyndall
Keith.tyndall@everbridge.com
Reminder
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Thank you for joining us today! Item Number (Schedule II): 26.3
Activity Group: A
1 Point for each webinar