Sesión de Robin Hamman (@cybersoc), de Edelman Europa. "RR.PP en la era Digital"
#EBE10. Sevilla. 19, 20 y 21 de noviembre de 2010. http://eventoblog.com
8. The communications landscape is changing.
Driven at pace by the democratising power of
digital and the continued shift from a
shareholder to a stakeholder society, we are
witnessing the emergence of a new model of
Public Engagement. Networks have replaced
channels; influence has supplanted audience;
shared interests are moving us beyond dogma;
and multilateral connection is the new dialogue.
We are faced daily with a chaos of news and
views. The golden age of broadcast is over.
Robert Phillips, UK CEO, Edelman
http://www.edelman.co.uk/public-engagement/
11. LISTEN WITH NEW INTELLIGENCE
PARTICIPATE IN CONVERSATION: REAL TIME / ALL THE TIME
SOCIALISE MEDIA RELATIONS
CREATE AND CO-CREATE CONTENT
CHAMPION OPEN ADVOCACY
BUILD ACTIVE PARTNERSHIPS FOR THE COMMON GOOD
EMBRACE THE CHAOS
THE SEVEN BEHAVIOURS OF PUBLIC ENGAGEMENT
(cc)
http://www.flickr.com/photos/lincolnian/1328426678/
14. CC) http://www.flickr.com/photos/metrojp/92038203/
“Strategies are fluid and
evolving; organisations today are
more focused on helping their
people gravitate toward a
strategy framework... But, from
there, employees are adding
another dimension to it - using
their practical experience to ask
questions and make it better.”
28. http://mystarbucksidea.force.com/
“As we enter year three,
we’ve already received
90,000 ideas and have
launched 70 of them. Most
recently –
Teach Baristas to Say “Thank You” in S
, Computer Wallpaper, and
Pour Over Brewing. We are
not slowing down. Ideas
from MSI have played an
integral part in the way we
work and are part of many of
our future plans to provide an
uplifting and inspiring
Starbucks Experience...”
32. (cc)
http://www.flickr.com/photos/esparta/269393517/
LISTEN WITH NEW INTELLIGENCE
PARTICIPATE IN CONVERSATION: REAL TIME / ALL THE TIME
SOCIALISE MEDIA RELATIONS
CREATE AND CO-CREATE CONTENT
CHAMPION OPEN ADVOCACY
BUILD ACTIVE PARTNERSHIPS FOR THE COMMON GOOD
EMBRACE THE CHAOS
THE SEVEN BEHAVIOURS OF PUBLIC ENGAGEMENT
I’m the newly appointed Director of Digital at Edelman in London. We’re the World’s largest independent public relations firm.
So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going...
Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.
At the BBC, I looked after all sorts of social media projects. This one, BBC News Online’s Have Your Say, was one that I helped through a technical and editorial transition. They ask fairly open ended questions, and get this sort of response.... (next)
So one key take away from this is that you need to think about how you will encourage participants in any social media proposition you put together to participate in a way that is beneficial both to them and to you or your aims. Open ended questions just don’t cut it most of the time, and you may find yourself flooded with stuff like this...(next)
BBC News has a ticker tape that runs along the bottom of the screen, inviting audiences to submit images of - well, whatever - to “[email_address]”. What sort of response do they get? Well, on a good day, you’ll get a few fluffy kittens playing with balls of yarn.
So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going...
Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.
This means we needed mass communication to help generate desire within target markets. That’s not to say there aren’t some benefits to mass communication, or that all mass produced products or services don’t meet the needs of the audiences and consumers they are targeted at - that would be too sweeping a generalisation, but it’s true in many instances.
So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going...
Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.
So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going...
Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.
So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going...
Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.
So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going...
Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.
So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going...
Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.
So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going...
Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.
So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going...
Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.
So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going...
Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.
So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going...
Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.