This document discusses how schools can use Pinterest to engage stakeholders. It explains that Pinterest is a virtual pinboard where users create boards to organize images, links, and videos from the web. The document notes that Pinterest is growing rapidly and that images on it can be easily shared on other social media. It provides examples of how teachers, PR offices, and guidance counselors at schools could create boards with resources for students, information about the school, and materials to support learning. The document encourages schools to start using Pinterest to showcase their work in a visual way.

1. and
Schools
NSPRA 2012
Gold Mine Session
Evelyn McCormack

2. What is Pinterest?
 Virtual pinboard that lets users organize
images and other things they find on the
web.
 Users create themed “boards” to which
photos, links and videos can be “pinned”
 Each image can be clicked on and
viewed larger
 Comments can be posted about
individual images

3.  Each image can be “liked” or “re-
pinned” by other users
 Boards are set up as categories by
most pinners on Pinterest
 Each image includes the original link

4. Why Should Schools Care?
 Because Pinterest is the fastest growing
social media site (10 million users; 2.3
billion page views in March)
 Because your stakeholders can learn
from what you post
 Because the world is visual
 Use Pinterest to feature your school, but
also to engage your audience
 Pinners can share their pins on
Facebook and Twitter (things go viral)

5. How You Can Use Pinterest
 Teachers/librarians can post summer
reading books, assignments, extra help
links, etc.
 PR office can post photos of school
buildings, positive news links, positive
stories about students and staff,
archival links, mascot/athletics links and
images
 Guidance office can post advice for
college-bound students, links to military
sites, graphics and statistics about
graduation, SATs, standardized testing,

6. Clinton, Mississippi Schools

7. Richmond, Indiana Schools

8. Atlanta Public Schools

9. So What’s Being Pinned?

10. Advice & Ideas for College
Grads

11. Common Core Resources

12. Data, Assessment & Classroom
Forms

13. Special Education
Resources

14. Science Resources

15. For Ideas, Look at the
Pinterest Education
Category

16. Start Pinning!
 Evelyn McCormack
 emccormack@gmail.com
 914-592-4203
 Schoolcommunications20.com