This is my presentation “Optimizing Facebook for your student news organization,” from the College Media Association’s Spring National College Media Conference on March 11, 2013 in New York, NY.

1. Optimizing Facebook
for your student news
organization
{ Ben Eveloff // Assistant Professor, Lewis University
CMA’s Spring National College Media Conference 3.11.2013

2.  Creating a page
 Set-up: Some things to think about
 Managing Pages
 Insights
 Useful Applications
 Milestones
 Graph Search
 Edge Rank
 Facebook News Feed Redesign
 Other helpful links
Overview

3. Create a page here: https://www.facebook.com/pages/create.php
Developing a Facebook page

4. Image sizes: Cover photo is sized at 851 px x 315 px & profile image should be 180
px x 180 px when uploaded (thought it is downsized to 160 px x 160 px)
Set-up: Some things to think about

5.  Images may not include more than 20% text.
 Price or purchase information, such as ‚40% off‛ or
‚Download it at our website‛
 Contact information, such as web address, email, mailing
address or other information intended for you page’s about
sections
 References to use interface elements, such as Like or Share,
or any other Facebook site features
 Calls to actions, such as ‚Get it now‛ or Tell your friends‛
 Via https://www.facebook.com/help/468870969814641
Set-up: Some things to think about

6. Here are a few examples of what 20% of 851 px x 315 px looks like
Sizes via: http://r-rwebdesign.com/blog/?p=2045
**Try to update your cover photo often
Set-up: Some things to think about

7. Edit Page > Manage Permissions
Managing your pages

8. Edit Page > Basic Information
Be sure to set a username consistent with your other online accounts
Managing your pages

9. Edit Page > Feature
Add page owners for audience building
Managing your pages

10. What roles mean
Via https://www.facebook.com/help/289207354498410/
Managing your pages

11. Insights

12. Useful Applications // Static HTML iFrame

13. Useful Applications // Forum for Pages

14. Involver Apps:
http://www.involver.com/application
s/
Useful Applications // YouTube

15. Post as a page

16. Example:
http://www.facebook.com/thelewisfly
er
Historical Milestones

17.  Optimizing for Graph Search Example:
 Be sure to fill out all ‚About‛ & ‚Basic Info‛
http://www.facebook.com/thel
 Think about your page title
 Encourage sharing/tagging ewisflyer
 Set you location
 Add in your subcategories
Graph Search

18. ‚In order to provide a balanced equation, Facebook views all input as
‘objects.’ Meaning, Status Updates, Pictures, Videos, Links, etc., these are all
objects for Facebook to consider. For the purpose of defining what can be
edged, these objects are all the same.”
Via TheNextWeb.com
Edge Rank

19.  Larger videos and photos
 Similar to the mobile experience
 Link to the Facebook video:
http://www.youtube.com/watch?v=YaQQHYQ
HnMk
Facebook News Feed Redesign

20.  https://www.facebook.com/FacebookPages
 https://www.facebook.com/marketing
 http://www.takethislollipop.com/
 http://edgerankchecker.com/blog/
 http://whatisedgerank.com/
 http://www.allfacebook.com
Helpful Facebook Links

21.  Ben Eveloff
 Assistant Professor, Lewis University
& Adviser of TheLewisFlyer.com
 Getting in-touch
 Website: BenEveloff.com
 Email: BenEveloff (at) Gmail.com
 Twitter: @Eveloff
Contact