1. Paranormal activity
Here I have uploaded a poster advertising
the horror film 'Paranormal Activity.' I am
going to discuss the elements of this poster
that are important and that would appeal to
the target audience.

2. Film title
This is the film title for the paranormal activity poster I chose to analyze. This
suits the horror genre as the colours used are black and red which are
stereotypically negative, dark, dull colours used for this genre. Also the font being
faded and out of focus suits the genre as it has a look of blood and fear. The aim
of this title is to scare the audience as the target audience would be people who
are interested in horror films. The language used ‘Paranormal’ would frighten the
audience as they understand that the situations in the film are out of the
ordinary. This film title is similar to other media products due to the colours used
and the bold, capital writing used. This is good because the audience would be
instantly aware that it is a horror film and be drawn in due to their interest in the
genre.

3. Image
This is the image from the paranormal activity film poster. The image is not in colour
but has a blue tint to it. This blue colour is often used in horror movies and is a
feature that is common and well-known in horror films. The image isn’t very clear
which gives it a mysterious feel and worries the audience. The position of the
characters in the poster is alarming as they look worried and are facing the door
which has an unknown shadow on it. These features don’t give too much away to the
audience but make them want to find out more which is the purpose of the image.
The frightened expressions on the characters faces would make this image appeal to
the target audience of horror film lovers. The way this image actually shows the
location and not just a close up image of one character would be a unique selling
point of this horror film. The time written in the bottom right hand corner shows the
audience that the image is from a film and that the characters are being watched and
filmed in their own home. The audience would want to know why.

4. Quotes
‘One of the scariest movies of all time’ a quote that would draw the audience in and
make them want to watch the film if they like the horror genre. The use of
intensifiers such as ‘scariest’ would interest the audience and make them wonder
why and want to find out. ‘Nightmares are guaranteed’ – the word ‘guaranteed’
would reassure the audience that the film is up to the standard of their liking. These
quotes create questions in the audiences minds that can only be answered by
watching the film and finding out more. The quotes don’t give too much away about
the characters or the storyline.

5. Tag lines
These tag lines ‘what happens when you sleep?’ and ‘don’t see it alone’
would appeal to audience members that enjoy horror films and like the fear
of the unknown. Similar to the quotes at the top of the poster, these tag lines
also create questions in the audiences minds as they will want to know why
they can’t see it alone. The tag line ‘what happens when you sleep?’ will
scare the viewer as it is a rhetorical question that will make them think and
want to find out more.