1. Marketing the Affordable Care Act:
Emily Vardell
November 29, 2012

2. http://www.langerresearch.com/uploads/1127a32FavorabilityNo32.pdf

3. Our Product
Health insurance for more people
• People under 26
• People with preexisting conditions
Chain restaurants must post calorie content
No annual limits on needed care
Affordable Insurance Exchanges

4. Branding Our Product
Affordable Insurance Exchanges:
the Choice of your Senators and Representatives
• Review many choices at once
• Compare coverage options
• Pick what meets your needs

5. Our People

6. Pregnant Women
The Affordable Care Act:
How Obamacare Helps
Pregnant Women

7. Pregnant Women
Benefits What if I don’t have What if I have questions?
• Your insurance plan must health insurance?
cover your baby and cannot The state-level Consumer Assistance
Programs offer help to consumers with
deny coverage, including Affordable Insurance health insurance problems. They
babies born with health Exchanges: provide residents with direct help with
problems the Choice of your Senators and problems or questions about health
• New health plans must now Representatives coverage, by phone and email.
cover certain preventive • Review many The North Carolina Consumer
services Assistance Program is run by the
choices at once Health Insurance Smart NC in the
• Starting in 2014, essential state’s Department of Insurance.
health benefits such as • Compare coverage
Health Insurance Smart NC
pregnancy and newborn options NC Department of Insurance
care, along with vision and 430 N. Salisbury Street
dental care for children, will • Pick what meets Suite 1018
be covered in all new plans your needs Raleigh, NC 27603
Toll free: 877-885-0231
• If you qualify (through family
http://www.ncdoi.com/Smart/
income and if your job
Other Walk-in Locations:
doesn’t offer affordable
Health Insurance Smart NC offers
coverage), you may get tax regional walk-in locations for health
credits to help pay for consumer assistance throughout the
insurance state.

8. People
The Affordable Care Act: The Affordable Care Act: The Affordable Care Act:
How Obamacare Helps How Obamacare Helps How Obamacare Helps
Women Seniors Parents

9. Our Place
• Primary Care Physicians’ Offices
• Pharmacy
• Human Resources Offices
• Insurance Companies
• Public Libraries

10. Our Place
http://www.cumc.columbia.edu/publications/in-vivo/june_july_2006/first_appearance.html

11. New Markets
Television shows
Medical magazines
Google ads