Eric Vanderburg, Director of Information Systems and Security at JurInnov, presents "Maximizing Technology Adoption ROI" at CodeMash 2014

1. Maximizing Technology Adoption ROI
CodeMash 2014
January 9, 2014
Eric A. Vanderburg, MBA, CISSP
Director, Information Systems and Security
Computer Forensic and Investigation Services
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2. Questions
• How does an organization adopt technology?
• What factors are important?
• What makes technology initiatives succeed?
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3. Factors of Systems adoption
Ease of Use
New IS
Adoption
Visibility
Trialability
Relative
Advantage
Compatibility
Rogers (1962, 1983)
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4. Process
Get aware
Interest
Evaluate
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Implement
Confirm

5. Communicate
• Communicate what we are doing
“IT’s inability to market effectively cements its cost center role in the enterprise:
communicating status but not value, fulfilling requests but not solving problems, and
partially deploying technologies but not delivering expected results.” -Laurie Orlov,
Forrester
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Policies
Service updates
Customer service feedback
Employee engagement results
Government priorities
Industry reports and standards
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6. Align to Culture
• Deeper understanding of culture
• Leadership’s shaping of culture
• Cultural change factors
• Enacting transformational change
• Barriers
• Temporary tradeoffs
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7. Change factors
Evolutionary
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Hybridization: secondary contrary or
different cultural elements with
primary elements
Growth impacts innovation
Increased assets affects risk tolerance
Lewin Change Model
Disconfirmation
Transformative
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Can a successful organization change
without a significant event?
Ex: Pearl harbor of data breaches
Lewin Change Model
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Learning
Incorporation

8. For assistance or additional information
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Phone:
Web:
Email:
Twitter:
Facebook:
Linkedin:
Youtube:
216-664-1100
www.jurinnov.com
eric.vanderburg@jurinnov.com
@evanderburg
www.facebook.com/VanderburgE
www.linkedin.com/in/evanderburg
www.youtube.com/user/evanderburg
JurInnov Ltd.
The Idea Center
1375 Euclid Avenue, Suite 400
Cleveland, Ohio 44115
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