Valentine’s Day Study: 10 Things We Learned About Millennials by Euro RSCG Worldwide

1. February 2012
Image: .bobby@flickr.com

2. They’re more likely to value good looks over
sexual prowess
Which would you prefer?
Unattractive
partner/great
in bed 56
73 76
Based on online survey
fielded by Market Probe Attractive
International, partner/lousy
February 79, 2012 in bed (never
44
Chris Fritz@flickr.com
improves)
1,000 U.S. men and 27 24
women ages 18 65
18-34 35-54 55-65

3. They’re hungry for romance
If you could change one
thing about your
relationship, which would
you choose?
More
romance 25 20
33
More sex 27
28
24
More 23 31
21
affection
Not in 21 24 22
relationship
ah zut@flickr.com
18-34 35-54 55-65

4. They’re romantics—with a sexy edge
Which of these
describe you?
Romantic
57
51
Sexy
50
36
21
Sexually
adventurous 14
34
Louish Pixel@flickr.com
32
21
18-34 35-54 55-65

5. They consider power a bigger turn-on than wealth
Which is the biggest
turn-on?
Intelligence
Physical 59 65
strength
70
Power
Money 22
21 13
14 6 7
Evansville@flickr.com
5 8 10
18-34 35-54 55-65

6. They see naked people (on their phones)
Which of these have you
done?
Received a
naked photo
of person I
know via
30 mobile phone
Sexted a
nude photo
17 of myself via
24 mobile phone
12 Posed for
3 0.5 nude
19 15 photo/taken
12 nude photos
numbphoto@flickr.com
of partner
18-34 35-54 55-65

7. They’re using social networks as a hunting ground
Which of these have you
done?
Flirted with
someone
online
48
40
Experienced
strong feelings
of attraction for
someone 30 27 25
online
Had a
romantic, 14
22 20
sexual, or erotic 9
kayaker1204@flickr.com
relationship
online 18-34 35-54 55-65

8. They’re creating new rules of digital engagement
Which of these have you
done?
Used Facebook
to investigate a
romantic
interest
Stalked an ex
23
on social
media
networks
Dumped 18
someone by
text message
16 9
Used my phone
4
to cheat on my 3
partner 11 7
18-34 35-54
yamuda@flickr.com
Note: 5565 age group excluded from chart due to minimal
scores (1 percent or below)

9. Their views on sex are influenced by what they
see online
Agree somewhat/strongly
Images on the
Internet have
influenced
how I think 32
about sex
Discussions on 20
the Internet
have
influenced 13
22
how I think
about sex
14
7
Gary Hayes@flickr.com
18-34 35-54 55-65

10. They know online flirtations come at a price
Agree somewhat/strongly
Online
relationships
can be too
much of a
distraction
from face-to-
41
face 35
relationships
I know
someone 27
whose offline
relationship 39
ended 33
because of 19
their actions
online
18-34 35-54 55-65
Brach.com

11. Their social revolution is gay rights
It is wrong to engage in
homosexual sex
Disagree
28
48 40
Neither
agree nor 30
disagree 26
25
Agree
34 42
27
18-34 35-54 55-65
sushiesque@flickr.
com

12. Find out more about Euro RSCG Worldwide’s studies at
www.prosumer-report.com
Follow us on Twitter @prosumer_report
View more presentations at
http://www.slideshare.net/eurorscgww