Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013 Peggy Anne Salz, Founder and Chief Analyst, MobileGroove Media "Encouraging Mobile App Interaction and Loyalty" Peggy Anne Salz is the chief analyst and founder of MobileGroove Media. She is an authority on mobile search and content discovery technologies. She is the author of "The Everything Guide To Mobile Apps", a practical book that equips marketers, brands and developers with the business basics they need to monetise their apps and encourage ongoing engagement. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics.

1. Encouraging
Mobile App
Interaction &
Loyalty

2. Top 50 ranked website

3. MobileGroove produces and promotes custom
research, strategic thought leadership and
knowledge resources for the global mobile industry.

4. The Everything Guide to Mobile Apps
A practical, crowd-sourced book
providing businesses and developers
insights on how to make, monetize and
market mobile apps. The popular print
book was recently released as an
Ebook, cementing its position as a
leading resource for the App Economy.

5. Apps Lose Their Lustre
An app that's retained by 30% of downloaders is
considered "sticky," says Anindya Datta, founder
of Mobilewalla, an app analytic firm.
"We are constantly deleting them. That's why the
number of downloads is a very poor measure of
how popular an app is," he says, estimating 80% to
90% of apps are eventually deleted.

6. Engage At Every Stage
http://www.123rf.com/stock-photo/

7. Achieving App Impact

8. The 3 C’s
• Communicate
• Connect
• Curate

9. Communicate
Reach out with what matters most, and make it a nobrainer.
The results are impressive — particularly if the
messages are opt-in.
http://www.123rf.com/stock-photo/

10. 2x Engagement

11. Clinching the deal
The lifetime value of a Qeep customer comes in at
between 50 Euro cents and €5 — or more.
The cost of SMS delivery is offset by the business benefits.

12. Connect
Help your users share the apps they love.
http://www.123rf.com/stock-photo/

13. Bake social into your app

14. Engage & Activate users with the
right call to action

15. Outreach Achieves Results
MobileGroove

16. Curate
Take charge of your app and build a community.
http://www.123rf.com/stock-photo/

17. GamesGRBR:“Pinterest for the
gaming community”
•
DISCOVER, COLLECT & PLAY THE GAMES
YOU LOVE!
•
BUILD YOUR COLLECTION OF PERSONAL
FAVOURITES
•
SHARES THEM WITH YOUR FRIENDS
•
DISCOVER NEW GAMES, MAKE NEW
FRIENDS WITH SIMILAR TASTES, SKILLS OR
KNOWLEDGE
•
SHARE COMMENTS, TIPS, CHEATS AND
MUCH MORE
•
VIEW, TRY, PLAY NOW, DOWNLOAD AND
BUY ALL SORTS OF PRODUCTS !
•
GRAB GAMES, IMAGES AND VIDEOS FROM
ACROSS THE WEB

18. Your breadth & expertise is your
app company social currency

19. InMobi App Galleries lets you be
the destination and the expert

20. Curation meets monetization
• Robust app management tools to
allow for quick adding & deleting of
cross promotion slots.
• Don't have time to manage your
apps? No problem! We offer the
ability to auto-add apps to app
gallery based on your content. You
just publish, we handle the rest.
• Entire Android Play & Apple App
Store app catalogues to choose
from.
• Auto-populate based on publisher
vertical or app store category.

21. “The opportunity here is for app
developers to be the brokers in
their app community, brokering
the contact between members.”
Tomi Ahonen,
Author & Mobile Authority

22. Winning is all about making the right
choices to delight your target
audience again and again.
http://www.123rf.com/stock-photo/

23. Thanks!
Peggy Anne Salz
Founder & Chief Analyst
peggy@mobilegroove.com
Twitter: @peggyanne & @mobilegroove
Skype: peggy.salz
Mobile: +49 172 245 1028
mobilegroove.com