Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013

1. App Entrepreneurs
in Residence
Entrepreneurs and big players building
apps together
13th November 2013
Fraunhofer Heinrich Hertz Institute, Berlin
Euroapp Challenge
David Arias
Cofounder of Mobbitat
Partner at Naider

2. Development of
mobile solutions
- Mobile customer loyalty
-POS
- Mobile commerce
Innovation strategy
consultancy
Social innovation
platform
Valladolid
Bilbao
Madrid
How I spend my time at different
sides of innovation

3. During the 20th century Europe
lost much of its entrepreneurship

4. World-class technical talent
R&D
Creativity
Networking hub
App entrepreneurs
In Europe

5. World-class talent
R&D
Creative + innovative
Networking hub
App entrepreneurs
In Europe
Lack of business skills
Limited
Industry experience
Risk-averse investors
Access to early markets

6. Big European organizations
Disconnection
App Entrepreneurs

7. Big European organizations
Business skills, industry
expertise, coaching,
mentoring, funding, early
market, …
Innovative solutions,
technology, world-class
talent, creativity, new
business opportunities, …
App Entrepreneurs

8. PROPOSAL:
APP ENTREPRENEURS IN
RESIDENCE
App entrepreneurs + European big organizations
Coaching
Early market
Mentoring
Industry expertise
APPS
MARKET

9. R&D leaders
Innovative public
sector
Green companies
(mobility, energy…)
Banks
Host organizations
Strong telco industry
Corporations
Mobility apps
App Entrepreneurs
Communication apps
Green apps
Healthcare apps
Social apps
Productivity apps

10. Entrepreneurs
Matching
Hosts
organizations
EIR
(4-6 months)
Market

11. Implementation
Program design
Coordination at European
level
Funding
Marketing

12. Annual objectives
50 host organizations
1 Annual application process
50-100 app entrepreneurs

13. Entrepreneurs in residence
Apps
Find partners
Find potential clients
Getting advice
4-6 months in
residence
Coaching and mentoring
Successful products
Develop app economy:
794.000 jobs, 10€ billion
revenues per annum

14. References
Data about app economy!!!

15. App Entrepreneurs
in Residence
A win-win scenario
App entrepreneurs develop global
startups with the support of European
big organizations…
European big organizations get access
to cutting-edge technology and
improve their competitiveness
Europe create jobs and wealth

16. DAVID ARIAS
Consulting experience
David Arias is an IT Engineer and MSc in Management with over ten years of consulting
experience. He has developed research and strategic advisory work in the areas of
Information Technology and corporate innovation management and technology. He has also
carried out research evaluating and building technology-based business opportunities in
industries such as ITC, automation and tourism in Spain and Europe.
David has worked as a strategy and IT consultant for Naider and PriceWaterhouseCoopers
Consulting assisting governments, public agencies as well as big multinational companies in
industries such as ICT, telecommunications, construction and energy.
Entrepreneurial experience
David Arias coordinated R&D activities in a software startup as an early experience in 2002.
From 2009 he works as a partner at Naider coordinating and promoting the Valladolid
office in central Spain. In 2011, he co-founded Mobbitat Mobile Solutions, a technologybased company which develops e-commerce mobile solutions. Mobbitat has developed and
marketed mobile apps for the tourism, manufacturing, food , fashion and communication
industries among others. He is also founder of Urbapps, a social platform for the
development of mobile apps for the smat city.
Education
David is a Telecommunications engineer from the University of Valladolid (Spain) and holds
a Masters in Economics and Innovation Management at Chalmers University of Technology
in Gothenburg (Sweden).
Languages
He speaks, reads and writes fluently in Spanish, Italian and English and possesses basic
knowledge of German and French.
Twitter: @ariasdav
david.arias@gmail.com
http://es.linkedin.com/in/davidarias/
Blog: http://www.davidarias.me (Spanish)
Companies: http://www.mobbitat.com;
http://www.naider.com
+34 664 466 844

17. App Entrepreneurs
in Residence
Entrepreneurs and big players building
apps together