EU affairs communication: how online tools can reinforce your cause How to leverage Twitter, Linkedin, Youtube and others tools in EU affairs Examples of effective social media use for public affairs http://www.eu-academy.eu/freeresources/digital-communication-in-eu-affairs-how-to-master-twitter-linkedin-social-media-in-public-affairs/

1. Free Webinar - 3 July 2013 -1-2pm
Please turn up your computer speakers or put on your
headset
You can ask questions in writing in the chat panel
Digital Communication in EU
Affairs: How to master Twitter,
Linkedin & social media in public
affairs

2. Free Webinar – 3 July 2013 -1-2pm
Please turn up your computer speakers or put on your
headset
You can ask questions in writing in the chat panel
WELCOME to the 6th
FREE webinar

3. ABOUT THE WEBINAR
SERIES
1

4. EU Lobbying, Ethics &
Transparency: "Do"-s and
"Don't"-s
Risk Regulation in the
EU: Sectors, Advocacy
and the Precautionary
Principle
Regulatory Affairs
Explained: What you
must know about
implementing &
delegated acts
How to Master EU
Interest Representation:
The BM guide to EU
lobbying best practices
7 Tips for Effective EU
Public Affairs: Practical
ideas to reach the highest
impact for your issue
Digital Communication in
EU Affairs: How to master
Twitter, Linkedin & social
media in public affairs
EU Public Affairs Forecast
until June 2014: What to
expect until the end of
Barroso II and beyond?

5. GOOD TO KNOW
2

6. Turn off your Outlook, Skype and other programs

7. Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box

8. Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation

9. Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
Presentation will take approx. 40 mins, followed by Q&A

10. Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED

11. Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED
Recording & PPT will be made available within 3 days

12. Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED
Recording & PPT will be made available within 3 days
Transcript will be available within 1 week

13. SPEAKER & ORGANISER
3

14. SPEAKER
Matthias Lüfkens:
Director, EMEA Digital Practice at Burson-Marsteller
Digital Communication in EU
Affairs: How to master
Twitter, Linkedin & social media in
public affairs

16. SPEAKER MODERATOR
Matthias Lüfkens András BANETH
Director, EMEA Digital Practice at Burson-Marsteller Director – European Training Academy
Digital Communication in EU
Affairs: How to master
Twitter, Linkedin & social media in
public affairs

17. 1-day EU training workshops on
lobbying, communication &
decision-making

18. THE PRESENTATION
4

19. EVIDENCE -BASED COMMUNICATIONS
Digital Communication in EU Affairs
European Training Academy, 03.07.2013
Matthias.Luefkens@bm.com
@BMBrussels @BMdigital @Luefkens

20. EVIDENCE -BASED COMMUNICATIONS
News breaks on Plux

21. EVIDENCE -BASED COMMUNICATIONS
News breaks on Twitter

22. EVIDENCE -BASED COMMUNICATIONS
News breaks on Twitter

23. EVIDENCE -BASED COMMUNICATIONS
News breaks on Twitter

24. EVIDENCE -BASED COMMUNICATIONS
Making Connections

25. EVIDENCE -BASED COMMUNICATIONS
Making Connections

26. EVIDENCE -BASED COMMUNICATIONS
Making Connections

27. EVIDENCE -BASED COMMUNICATIONS
The role of Social Networks in EU Affairs

28. EVIDENCE -BASED COMMUNICATIONS
The role of Social Networks in EU Affairs

29. EVIDENCE -BASED COMMUNICATIONS
Effective Lobbying in Europe

30. EVIDENCE -BASED COMMUNICATIONS
Effective Lobbying in Europe

31. EVIDENCE -BASED COMMUNICATIONS
Effective Lobbying in Europe

32. EVIDENCE -BASED COMMUNICATIONS
AVAAZ vs Monsanto

33. EVIDENCE -BASED COMMUNICATIONS
AVAAZ vs Monsanto

34. EVIDENCE -BASED COMMUNICATIONS
AVAAZ vs Monsanto

35. EVIDENCE -BASED COMMUNICATIONS
AVAAZ vs Monsanto

36. EVIDENCE -BASED COMMUNICATIONS
Blogs replace press releases

37. EVIDENCE -BASED COMMUNICATIONS
Fair deal for cane refiners

38. EVIDENCE -BASED COMMUNICATIONS
Fair deal for cane refiners

39. EVIDENCE -BASED COMMUNICATIONS
Tate & Lyle on Twitter

40. EVIDENCE -BASED COMMUNICATIONS
Tate & Lyle on Twitter

41. EVIDENCE -BASED COMMUNICATIONS
Tate & Lyle on Twitter

42. EVIDENCE -BASED COMMUNICATIONS
Tate & Lyle on Twitter

43. EVIDENCE -BASED COMMUNICATIONS
Connecting with MEPs

44. EVIDENCE -BASED COMMUNICATIONS
Chat with your MEPs

45. EVIDENCE -BASED COMMUNICATIONS
#EUChat

46. EVIDENCE -BASED COMMUNICATIONS
#EUChat

47. EVIDENCE -BASED COMMUNICATIONS

48. EVIDENCE -BASED COMMUNICATIONS
Policy Makers on Twitter

49. EVIDENCE -BASED COMMUNICATIONS
Policy Making on Twitter

50. EVIDENCE -BASED COMMUNICATIONS
Policy Making on Twitter

51. EVIDENCE -BASED COMMUNICATIONS
The State of the EU

52. EVIDENCE -BASED COMMUNICATIONS
The State of the EU

53. EVIDENCE -BASED COMMUNICATIONS
The State of the EU

54. EVIDENCE -BASED COMMUNICATIONS
The State of the EU

55. EVIDENCE -BASED COMMUNICATIONS
The State of the EU

56. EVIDENCE -BASED COMMUNICATIONS
EU News Hub

57. EVIDENCE -BASED COMMUNICATIONS
Official tweets don’t have to be boring

58. EVIDENCE -BASED COMMUNICATIONS

59. EVIDENCE -BASED COMMUNICATIONS

60. EVIDENCE -BASED COMMUNICATIONS

61. EVIDENCE -BASED COMMUNICATIONS
Reactions to Events

62. EVIDENCE -BASED COMMUNICATIONS

63. EVIDENCE -BASED COMMUNICATIONS
@AlexStubb

64. EVIDENCE -BASED COMMUNICATIONS

65. EVIDENCE -BASED COMMUNICATIONS

66. EVIDENCE -BASED COMMUNICATIONS

67. EVIDENCE -BASED COMMUNICATIONS
Thank You
Matthias.Luefkens@bm.com Burson-Marsteller
@Luefkens @BMdigital

68. Questions…?
Type in the Chat
Box!

69. Thank you for
your attention
…and see you on 17 July!