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What Marketers Need to Know About Recent Changes in Google Analytics
1. WHAT MARKETERS NEED TO
KNOW ABOUT RECENT CHANGES
IN GOOGLE ANALYTICS
By Eugen Oprea
2. #1: NEW GOOGLE ANALYTICS REPORTS
See information about visitor acquisition, behavior and
conversions at a glance.
3. Define the channel groupings and track different sources
or media in a customized, consolidated group.
4. #2: NEW ANALYTICS ABC REPORTING
Discover information about the acquisition of new visitors,
how they behave on your website and how they convert into
loyal readers, engaged visitors, email subscribers or customers.
5. #3: BETTER, FASTER AND SMARTER
SEGMENTATION
Segment your visitors, do cohort analysis and create
segment templates.
6. #4: NEW DEMOGRAPHIC DATA
Segment your visitors, do cohort analysis and create
segment templates.
7. #5: NEW TAG MANAGER AUTO-EVENT
TRACKING
Measure things like calls to action or clicks on ads with
event tracking easier by introducing Auto-Event Tracking.
8. #6: IMPROVED USER EDUCATION
Learn how to use Google Analytics easier than ever
before.
9. READY TO LEARN MORE?
Click to read more at SocialMediaExaminer.com
Eugen Oprea
http://www.eugenoprea.com/
Conversion Optimization Fanatic &
Google Analytics Ninja