How to use Slideshare for marketing, gaining exposure and building a bigger audience in just a few minutes of work.

1. HOW TO GAIN A BIGGER
AUDIENCE IN MINUTES!
Presented to you by:
Eugene Farber
www.ContentStrategyHub.com

2. THE LEGAL STUFF…
Copyright Notice
The contents of this publication are the intellectual property of Eugene Farber.
All rights reserved. No part of this publication may be reproduced or transmitted in any
form, or by any means, electronic or mechanical. Any unauthorized use, sharing,
reproduction, or distribution is strictly prohibited unless expressly given the rights by
Eugene Farber or BUZZergy Marketing (or other agent who has obtained the right to do
so from Eugene Farber and BUZZergy Marketing).
Legal Notice
The information presented herein represents the view of the author as of the date of
publication. Because conditions may change at an unpredictable rate, the author
reserves the right to alter and update his opinion based on new conditions. The report is
for informational purposes only.
While attempts have been made to verify information provided in this publication,
neither the author nor the publisher assumes any responsibility for errors, omissions, or
contradictory information contained herein.
This publication is not intended as legal, financial, investment, or accounting advice.
The purchaser or reader of this book assumes all responsibility for the use of these
materials and information.
Eugene Farber assumes no responsibility or liability whatsoever on behalf of any
purchaser or reader of these materials.

3. Chances are you are here because you are
creating content. And chances are you are
creating that content to promote your
business.
If that’s the case, then one of your main
priorities is likely to attract an audience, right?
You’re not creating content for it to sit in a
vacuum…you want people to see it.
Well I’m going to show a dead simple way to
expose yourself to new people (get your mind
out of the gutter) with very little extra work.
A while back I shared an infographic about SlideShare being the quiet giant of content
marketing. While everyone else is obsessing over Facebook, Twitter and even
Pinterest, there are really very few platforms that provide you with the content marketing
power that SlideShare does. And clearly LinkedIn saw the potential when they
purchased the platform for nearly $119 million.
WHAT IS SLIDESHARE?
SlideShare is a sharing platform. As you can tell by its name, it was originally intended
for the sharing of presentations (i.e. PowerPoint – hence “Slide” in the name).
However, sharing on the platform isn’t limited to only slides. You can also share
documents (in PDF format for example).
There is an option for a PRO account, but the free one will do just fine for the purposes
of gaining more exposure for your content and your brand.
USING SLIDESHARE TO GAIN EXPOSURE
So how do I use SlideShare to get more exposure? It’s simple. Your reaction will most
likely be to roll your eyes and think you’re wasting your time. But hear me out…
Gaining exposure is as simple as…sharing your content. But there’s a twist. You don’t
have to create new content to share. In fact, your existing blog posts will do just fine.
In fact, SlideShare content may quite often outrank your existing content due to the
sheer power of the platform itself.

4. MY BLOG POST EXPERIMENT
I decided to take my own advice and test out SlideShare. After all, I supported the idea
that it was “quiet giant” of content marketing.
I created a free Blogger blog and wrote up a few blog posts. I even did a little
backlinking (mostly in the way of social bookmarking because those take the least
effort).
I chose Blogger for two reasons:
1. It’s free
2. I saw a lot of funky things happening during the Panda update. One of which was
huge jumps in rankings for blogs based on the Blogger platform. Apparently
Google didn’t want to upset the “big sites” even if they were guilty of shady
practices (there are countless stories of this). One of the side effects was that
content sitting in the subdomain of a high PR domain got a big boost. a lot of
people took advantage of this by creating content on
completely unrelated websites because they could rank almost instantly (I saw
some pretty funny content on Ice Cube’s fan page).
Then, I let it simmer.
A few days later, I went to work on SlideShare. “Work” is a bit of an overstatement. It
was just a four step process…
1. Copy the blog post.
2. Paste the blog post into Word.
3. Save the Word document as a PDF.
4. Upload it to SlideShare.
Yep, that’s it. Repurposing content at its finest and simplest.

5. THE RESULT
After a few days of existence, the Blogger blog was nowhere to be seen on Google. to
be fair, it’s a pretty competitive keyword so I would expect ranking to take some work.
And the SlideShare “report”?
On page 3 after a single day with 42 views. No new content, and no SEO, necessary.
HOW? BUT WHAT ABOUT DUPLICATE CONTENT?
The internet went up in arms about the latest Google Panda update. The claim was that
the update wouldn’t punish any websites, but rather promote the quality ones and that
only 3% of websites would be affected.
And more weight was supposed to be given to the original content.
I call shenanigans!
Based on a personal experience with one of my niche sites, I know for a fact that
websites got punished. And often for no good reason. And based on this experiment,
being the first to publish something isn’t good enough.
As I mentioned before, the “big sites” always get the benefit of the doubt from Google.
In other words, you can be the first to publish something, but if Mashable decides to just
steal it and run with it, you’re screwed. Moreover, you’ll probably be looked at as
the thief.
When you upload something to SlideShare, you are publishing content directly to a PR8
site. On top of that, SlideShare scans your document and creates a transcription that is
readable by Google. Think that’ll get indexed fast? My experiment proves it will.
BUT WAIT, THERE’S MORE!
SlideShare is a huge platform with a huge user base. There are hundreds of thousands
of documents uploaded each month.
A huge user base means a good potential for exposure even without ranking in Google.
People browse around SlideShare – and SlideShare provides them with “related”
documents and presentations (much like YouTube displays related videos).

6. GOING BEYOND SLIDESHARE
Well now you have your document ready. It would be a shame not to make the most of
your “efforts.”
I was quite astounded by the result (and the lack of importance placed on originality of
the content). So here are three more document sharing sites I plan on uploading my
“report” to in order to prolong this experiment:
Scribd (PR8)
DocStoc (PR6)
Calameo (PR5)
Ready to get to “work”?
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