4. Managing resources
Per channel – minimum 2-3 hrs per week
Include time monthly for…
– experimentation with new tools
– review and evaluation of tools
– for opening and/or closing channels
– analytics and reporting
– Gardening
Training for specialists vs all staff
Management awareness and training
5. Risk
Personal/professionnal/vs organisational
Security (operations, leaks
– Training, IT controls, audit
Control – lack of; decentralised,
jurisdictions
Generational gaps
Human costs (productivity, anti-social
social media)
Paedophilia, Pornography, violence, crime
Authenticity of sources
6. Accountability & Impact
Design strategy according to specific goals
Define metrics and reporting structure
Review
Decide (and act !)
7. Risk
Personal/professional/vs organisational
– No personal or professional details like
addresses
– Add contact numbers and pictures
– Can’t write from personal perspectives on
professional matters
– Model/copy the line of Director or
equivalent
– Not more than 30m pd (HR)
– No personal pictures from work machines
– Note difficulty of being ‘human in
professional space
– Which hat are we wearing?
8. Risk
Security (operations, leaks
– Training, essential for staff, continuous
– Needs IT controls, audit
– Needs eDiplomacy/social media policies
available for all users
– Management restricted to certain people
who are controlling this environment
– Remain vigilant and aware of security leaks
9. Risk
Control – lack of; decentralised,
jurisdictions
– Manage how links and friendships are
controlled
– Filter bubble – how to monitor and control
external comments, tagging
10. Risk
Generational gaps
– Do we have sufficient personal who are
security conscious enough to operate sfely
– Retention of people
– Risks to young people from pornography,
legislation inadequate, people unaware of
tricks, large resources required to monitor
– Be aware of audiences – aims for using
media and targeting them
– Service professionals challenges of
managing non-specialists
11. Risk
Human costs (productivity, anti-social
social media, addictive
– Importance of revising policy around who
can comment etc
– Need to allow people some time to engage
personally as well as professionally
Authenticity of sources
– Keep checking information
– Manage content which is published, in
terms of factual accuracy
