2010 NETC Beef producers in Tennessee are utilizing a greater array of technology to acquire information needed to manage their operations more profitably. Budget cuts are forcing Extension to look at more cost effective ways to provide information to beef producers. Utilizing new Web 2.0 technologies, this team has developed and promoted a web-based video series that includes more than sixty segments that are from three to six minutes long that cover a wide variety of topics related to beef cattle production. Utilizing this technology is helping reach additional producers with important production information at a time when resources do not allow one-on-one contact.

1. A Multi-Media Approach to Beef Extension
Emily L. Tipton and Clyde D. Lane, Jr.
Department of Animal Science, The University of Tennessee
Beef producers in Tennessee are utilizing a greater array of technology to acquire information needed to manage
their operations more profitably. Budget cuts are forcing Extension to look at more cost effective ways to provide
information to beef producers. Utilizing new Web 2.0 technologies, this team has developed and promoted a web-
based video series that includes more than sixty segments that are from three to six minutes long that cover a
wide variety of topics related to beef cattle production. Utilizing this technology is helping reach additional
id i t ft i l t d t b f ttl d ti Utili i thi t h l i h l i h dditi l
producers with important production information at a time when resources do not allow one-on-one contact.
Website On-line Learning Social Media – Web 2.0
The Tennessee Cattle Lane Moodle YouTube
http://www.tncattlelane.org/ https://extol.tennessee.edu/ http://www.youtube.com/UTIAcomm
http://www.youtube.com/UTAnimalScience
Cattle producers and others interested in quality beef UT Extension Online Learning (extOL) is a group of Existing websites are supplemented with new information
production and management are invited to take a walk web sites that deliver professional development and features on a timely basis to keep clientele up-to-date of
down Cattle Lane...or, more specifically, they are programs and quality Extension programming that has activities and events conducted through the Department of
invited to participate in a free online education traditionally been delivered at county meetings and in- Animal Science. However, new web technologies such as
opportunity sponsored by University of Tennessee
y y y services throughout the state. Twitter, Facebook and YouTube applications provide a new
Extension and the Department of Animal Science. means to reach Tennessee beef producers.
Acknowledgments
Patrick Watson
Digital Media Consultant, Technology Evaluation
Richard Karel
IT Specialist, UT Extension
Specialist
James B. Neel
Professor, UT Animal Science
UTIA Marketing and Communications
Ginger Trice, Writer (Ag Research)
Chuck Denney, TV and Radio News Producer
UTK on Itunes U Doug Edlund, Videographer/Editor
http://animalscience.ag.utk.edu/Podcasts.html
http://itunesu.utk.edu/
http://itunesu utk edu/ UT I
Innovative Technology C
ti T h l Consulting
lti Facebook
http://www.facebook.com/TennesseeBeefProgram
UTK on iTunes U provides quick, easy delivery of podcasts.
These audio, video and text files can contain materials, Twitter
lectures, seminars, and other valuable information related to http://twitter.com/UTAnimalScience
beef production. Producers can access audio and video
podcasts or PDF files as well as download content to their
computer or mobile device to access anywhere, any time
they choose.
http://animalscience.ag.utk.edu/