understanding adwords remarketing

1. Adwords Standard Remarketing:
Fundermentals

2. Standard Remarketing

3. Standard Remarketing
How it works.
Remarketing lets you show ads to people who have visited your website or
used your mobile app before. When people leave your website without
buying anything, for example, remarketing helps you reconnect with them by
showing relevant ads as they browse the web, as they use mobile apps, or
as they search on Google.
1. Add remarketing tag 2. Create remarketing list 3. Build remarketing campaigns
that use your lists

4. Standard Remarketing
Add Tag To Your Site
To start using remarketing add the remarketing tag, a small snippet of code
that you get from AdWords, across all pages on your site. Many sites have a
single footer for all pages where you can place your remarketing tag for use
throughout your site.
Place remarketing tag just before the closing
</body> tag

5. Standard Remarketing
Create Remarketing List
Once you've added the remarketing tag to your site, you can create remarketing
lists for any of your webpages. For example, you could create a remarketing list
for visitors to your most popular product category. The remarketing tag tells
AdWords to save visitors to your "Popular category list." When people visit that
page, their cookie id is added to the remarketing list.

6. Standard Remarketing
Build Remarketing Campaigns That Use Your List
Build an AdWords campaign with a specific message to show only to people on
your "Popular category list" while they search on Google or browse other
Display Network sites. Your remarketing messages won't be shown to people
who aren't on the list.

7. Standard Remarketing
Refer to Google Support Docs For Detailed Info!
Reference