This short document discusses three key points about data and marketing. It notes that customer activation is increasingly important, that brands need to understand how to earn attention in today's digital world, and that data can help make marketing more effective if used properly.

2. A Data Geek Goes to SXSW

3. #1: Activation is
the new black.

8. How do I
measure this?

10. #2: Brands need to
learn the currency
of attention.

15. #3: Data are bringing
sexy back.

20. Thanks!
eswayne.com
@eswayne