501 Mission Place: Get On The Map! February Webinar
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This is the slide deck that accompanied our the 501 Mission Place February webinar: Get On The Map! A Foursquare Success Story. The recorded webinar is available to our members at: http://501MissionPlace.com
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501 Mission Place: Get On The Map! February Webinar
- 1. Get on the map! Is The Road To Success Paved With Location Based Services? A foursquare Success Story Estrella Rosenberg Founder, Big Love Little Hearts Host, 501 Mission Place
- 2. What are Location-Based Services?
- 4. 1 in 100 children are born with a heart defect. April 10th is the one hundredth day of the year. #100X100 – 1in100 on the 100th day of the year.
- 5. Late April 9th we had an army of volunteers leave a tip at 600 locations on Foursquare in major cities across the country.
- 9. We tied statistics with the hashtag
- 10. picture a donor matched $1 per use of the hashtag
- 11. We raised $25,000 in 24 hours Funding lifesaving heart surgery for 12 children!
- 12. Almost 1,000 people contacted their Senator or Congressman/woman and told us about it!
- 13. What worked? Collaborating with other groups in our cause space and asking for help Using pictures in tweets and on facebook throughout the day to let people know what using the hashtag was translating to: a life saved! Creating a microsite rich with information we wanted them to know about this campaign Being clear in what we wanted people to do Allowing people to use the hashtag where they were (foursquare, twitter or facebook) Involving people at #10NTC
- 14. What didn’twork? We didn’t create a way to capture all our new support. By not having a newsletter sign-up on the microsite, we put too many hurdles in place for all but the most committed of our new supporters and friends. We didn’t use a dashboard like Radian6 to get a true look at where all this activity was leading.
- 15. 4 Practical Tips: Use LBS as an enhancer. Use LBS as is. Use LBS with the right demographic. Use LBS to build credibility.
- 16. What else can you do to Get On The Map?
- 17. Brand Pages
- 18. Brand Pages
- 19. Badge Promotions
- 20. Badge Promotions
- 21. Badge Promotions
- 22. Badge Promotions
- 23. Event Promotions
- 24. Event Promotions
- 25. Raise Awareness
- 26. So…Is The Road to Success Really Paved With Location-Based Services?
- 27. BUT…. Remember that Location-Based Services are just one tool in the Social Media toolbox. Social Media is just one tool in the larger Development or Marketing toolbox. Basics must be in place first!
- 28. More Questions? On Twitter: @charityestrella Email: estrella@bteam.co
- 29. More Questions? www.501MissionPlace.com www.AdventuresInPhilanthropy.com
- 30. From the whole team at Thank you! We know how valuable your time is.