Keynote of Carlos Goncalves, CEO of Avila Spaces, for the International Conference of the Brazilian Association of Coworking and Virtual Office (ANCEV) in João Pessoa - September 8, 2016

1. CHALLENGES AND OPPORTUNITIES
OF THE 21ST CENTURY ECONOMY
Why does Business Centers offer the best of 3 Worlds:
Office , Virtual Office and Coworking ?
Carlos Gonçalves
CEO Avila Spaces, Lisbon – Portugal
www.avilaspaces.com | cg@avilaspaces.com
ANCEV Congress 2016
João Pessoa, Brazil
September 8, 2016

2. About me
§ Carlos Gonçalves – linkedin.com/in/cgoncalves
§ CEO at Avila Spaces/Avila Coworking
§ Former
Interna+onal
Director
of
GWA
§ Author of the book “Out of the Office”
About Avila Spaces
§ Founded in 2004; 2 Office centers in Lisbon
§ 500 clients: Office, Virtual Office, Coworking
http://avilaspaces.com/

3. "Knowing history helps us to avoid
mistakes of the past and predict the
future, but its greatest value lies in
allowing us to understand the present. "
C. James Goodwin
Author of “History of the Modern Psicology”

4. Generation of sacrifices: duty is above pleasure
Maximum advantage of spaces
Focus on productivity and reduction of movements
Veterans
1920-1945

5. They value stability and ‘job for life’
Spaces organized according to offices and tasks
Only superiors had wide spaces.
Baby Boomers
1946-1964

6. GenerationX
1965-1979
Workaholics: meritocracy and fast rising
Creation of ‘cubicles’ for more privacy
Spaces reduce hierarchy and are + informal

7. Generation Y
1980-1994
They consider that the success is a synonym of Pleasure
Creation of Coworking spaces and Virtual Offices
Workspace aims to improve productivity

8. Generation Z
1995- (...)
Ethics; they wish to have impact on the company.
Collaborative spaces with several areas
Various working environments in one single space

9. https://www.youtube.com/watch?v=F12DAS-ZNDY

10. “ It is more important to enjoy the
path than reaching the final
destination”.

11. “creative economy and new
professions are painting an
unprecedented and bright
scenario”.

12. New Business Centers are part
of this new scenario!

13. The European Market

14. 1st Virtual Office
1991 - The Virtual Office, United Kingdom
1st Coworking Spaces
2001 - United Spaces, Sweden
2002 – eOffice, United Kingdom
1st International Independent
Centers Network
2006 –eOffice International Network

15. 8 Main Trends

16. #1: Hybrid Centers
Offices + Coworking

17. #2: New Operators
Incubators and Hotels

19. #3: New Models
Business centers at train stations,
highways and
airports

20. #4: New products for
mobile professionals
(membership)

21. #5: Networking Events
Attract new clients and
create sense of community

22. #6: Network Working

23. #7: Several environments
in the same space

24. #8: Strong commitment to technology

25. #8: Forte aposta na tecnologia

27. the market has changed!
... and rightly so :)

29. “There´s no more work/life balance.
There´s just LIFE and it happens everywhere, every day”.
Fonte: Forbes Work Life Integration:
The new Norm, 2014

30. By 2020, 40% of the work force in the US
will be freelancers (60 million)
Intuit Report 2020

31. 230.443 posts16.784 posts3,846 posts

32. Several types of Coworking:
Community Coworking
Sectoral Coworking
Corporate Coworking

33. http://www.flowyogacenter.com/workflow/

34. 2 Questions we
should do
1st
Why do my clients buy my product?
2nd
Why do my clients remain in my center?
Fonte Instant Offices Research (2016).

35. How decisions
are taken?
Fonte Instant Offices Research (2016).
Location
Price
Product

36. Some numbers

37. www.avilacoworking.com/infografias
COWORKING IN PORTUGAL
Study on the adoption of coworking as a
working model in companies
Reasons to adopt the
Coworking model?
Cost savings Flexibility at work Networking Productivity
73.2% of the interviewed ensure
that the environment in which they
are currently working in their
companies could easily be adapted
to the coworking model

38. Americas
Total operators: 1857
Total centers: 4060
Europe, Middle East and Africa-EMEA
Total operators: 2476
Total centers: 5110
Asia and Pacific-APAC
Total operators: 579
Total centers: 1532
Total Operators: 4.912
Total Centers: 10.702
Instant Offices
global reach 2016
38%
48%
14%

39. Deskmag
Global Coworking Survey 2015-2016
Number of Coworking Spaces Number of members in Coworking Spaces
2007 2009 2011 2013 2015
75
310
1.130
3.400
7.800
36% growth between 2014 and 2015
2011 2012 2013 2014 2015
43.000
81.000
151.000
295.000
510.000
1,086% growth between 2011 and 2015
Source: http://www.deskmag.com/en/first-results-of-the-new-global-coworking-
survey-2015-16

40. Global Coworking Census 2013
deskwanted
Brazil
95
spaces
(67%)
Census ANCEV- Brazil 2016:
695
spaces
Asia:
245
spaces
Australia
New Zealand
65
spaces
Africa
24
spaces
North
America
853
spaces
South
America
141
spaces
Europe:
1160
Spaces
47%

41. Fonte: INSTANT OFFICES
PROJECTIONS FOR 2018
WeWork Members: 260,000
WeWork Locations: 376
WeLive Members: 34,000
WeLive Locations: 69
Profit: 941.6 million USD
Revenues: 2.86 billion USD.

42. some case studies

44. https://www.amazon.com/Out-Office-Love-Where-Work-ebook/dp/B00WA8SK98

45. Av. República, 6, 7 esq, Lisboa
case study #1:
Google Brasil

46. case study #2:
Starbucks Portugal

47. case study #3: Accenture Manhattan/
Liquidspace

48. case study #4: SCA-Consultores

49. case study #5: Workbar/Facebook

50. case study #6: myOffice

51. case study #7: Liquidspace

52. OFFICECENTERS
EOFFICE
UNITED SPACES
case study #9: Officenter

53. case study #10: eOffice

54. case study #11: United Spaces

55. case study #11: United Spaces

56. Why does Business Centers offer the
best of 3 worlds:
Office, Virtual Office and Coworking ?
h#ps://www.youtube.com/watch?v=4UEz7qMhxEg

57. Thank you very much!
Carlos Gonçalves
CEO Avila Spaces, Lisbon – Portugal
www.spaces.com | cg@avilaspaces.com
ANCEV congress 2016
João Pessoa, Brazil
September 8, 2016