Leak Free For Ess 05 04 10

Creating a Leak-free Leads Pipeline Introduction to Marketing Automation May 2010

Overview Is the 97-3 rule of website traffic creating holes in your leads pipeline? Today, we’ll explore marketing automation and how it can help solve this challenge. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why Do We Say “Leak-free Pipeline?” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Defining Marketing Automation (MA) ,[object Object],“ ”

Traditional Marketing Paradigm ,[object Object],[object Object],You

The New Paradigm with MA ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Disconnect in Today’s Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],“ “ “ ” ” ” What’s the Takeaway? Companies are trying, but struggling, to establish better marketing practices, and only a relatively small percentage of leads are actually attributed to marketing.

Factors Driving MA Usage Businesses realize the importance of not only winning more customers but also engaging prospects with best-in-class messaging ,[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of Using MA Old Way – ESP, Google Analytics, etc… Prospect Contact form completed No Personalization No Engagement Unknown Actions & readiness New Way – Marketing Automation Prospect Contact form is mapped & added directly into your lead database Name, email, phone gives us details for 1:1 communications We know when she’s ready! Faster/more tailored follow-up ?

Greater Functionality than an ESP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Typical uses for an ESP Benefits of Marketing Automation Email Service Provider

More Granular Data than Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Typical uses of Google Analytics Benefits of Net-Results Marketing Automation

Engage Less-Ready Leady ,[object Object],But, traditional lead nurturing models are typically not scalable because they rely on multiple touches by the sales or marketing team to become educated and qualified leads

Energize that 95%with MA ,[object Object],[object Object],[object Object],[object Object],Engagement Ideas / Content Triggers Additional personalized follow-up based on engagement type

Nurturing Is Everything Because… ,[object Object],[object Object],[object Object],[object Object]

Is MA Right for Your Business? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits for Companies of all Sizes Large Enterprise Small/Medium Business So-Ho ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]

Appendix I –glossary of terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Leak Free For Ess 05 04 10

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Leak Free For Ess 05 04 10