Online marketing presented by Eshaan Chhagotra discusses how the internet has created new opportunities for electronic commerce. It describes how online marketing is conducted through interactive computer systems that link consumers and sellers. It then discusses different types of online consumers and components of e-commerce like digital products, customers, sellers, and infrastructure. Finally, it outlines various e-marketing strategies and channels like establishing an e-storefront, using different types of internet advertising, and how to drive traffic and make a website user-friendly.

1. Online marketing presented by- Eshaan Chhagotra

13. Online Marketing Channels Creating an Electronic Storefront Buy Space on a Commercial Online Service Open It’s Own Web Page Placing Advertisements Online Place Ads in Special Sections of Online Services Place Ads in Certain Internet Newsgroups Buy Online Ads That Pop Up While Consumers are Surfing Participating in Forums, Newsgroups & Web Communities Forums: Discussion Groups on Commercial Online Services Newsgroups: Internet Version of Forums Web Communities: Sites Where Members Exchange Views Online Using E-Mail and Webcasting Customers Send Questions, Suggestions & Complaints Via E-Mail Webcasting: Automatic Downloading of Information to PC’s

14. The Benefits of Online Marketing Convenient Private Abundance of Information Interactive Immediate Consumers Companies Consumer Relationship Building Reduces Costs Increases Efficiency Provides Flexibility Global Medium

16. Business Models E-marketing E-Commerce: Selling goods And services online Publishing: Where you sell advertise Lead-Based- Sites: Banner sites online