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Social Media for Events
1. Southern California Chapter of the Society of
Government Meeting Professionals (SGMP)
MaryEllen Gibson, Social Media Manager, Pala Casino Spa & Resort
Gary Ware, Director, Digital Experience, i.d.e.a
Elizabeth Glau, CMP, Account Manager, SocialPoint
4/9/2014
2. on Facebook & LinkedIn
MaryEllen Gibson
Social Media Manager
Pala Casino Spa & Resort
4/9/2014
10. LinkedIn's user base now stands at more than 259
million people and counting, up 38 percent year-
over-year.
A single status update reaches 20 percent of your
followers
1 out of every three professionals on the planet are on
LinkedIn
42% of users update their profile regularly
LinkedIn
4/9/2014
26. Gary Ware | director of digital experience
i.d.e.a. | we move people, products and culture.
office 619.295.8232 x116
cell 619.717.2487
twitter @garyware
27. Confidential - Interactive Meeting Technology, LLC
Social Media Engagement
and the On-Site experience
Elizabeth Glau, CMP
28. Confidential - Interactive Meeting Technology, LLC
ATTENDEE GOALS
(A)participate in the moment
(B)capture the moment
(C)share the moment
29. Confidential - Interactive Meeting Technology, LLC
YOUR STRATEGY
Objectives
- Expand Reach
- Engage and Excite Attendees
- Control Content Marketing
- Improve Sponsor Satisfaction
- Analyze Return on Investment
30. Confidential - Interactive Meeting Technology, LLC
SOCIALPOINT
SOCIAL HUB
Create a Buzz
and home
base for
Social
engagement
at your event
31. Confidential - Interactive Meeting Technology, LLC
SOCIALPOINT TWITTER TOWERS
Create a
visual impact
with your
attendees
32. Confidential - Interactive Meeting Technology, LLC
SOCIALPOINT
DIGITAL MEDIA WALL
Visual
Anchor
encourages
participation