Lecture for Phil Morabito's MBA course at University of Houston.

1. UP NEXT
Social advertising + Geo-marketing
Ed Schipul | www.schipul.com | @eschipul
Thanks Daniel*1977

2. www.flickr.com/photos/sshb/4087836286 www.flickr.com/photos/gimar/5222418518
WE ARE ON THE GO

3. LET’S TALK...
• What we do online in 2011
• Your ads have gotten social
• Location-based Apps
www.flickr.com/photos/10659687@N03/2522221074/

4. www.flickr.com/photos/8903928@N05 www.flickr.com/photos/41894156240@N01
YOU ON THE WEB: 2011

5. http://www.flickr.com/photos/chrism70/1363581821
MORE CHANNELS,
LESS ATTENTION

6. A NEW
KIND OF
PHONE
TIME

7. REVIEWS = SOCIAL
CURRENCY
Insiderpages
Yelp
Citysearch

8. FACEBOOK THOUGHTS
• 500 million = 3rd largest country in the
world
• Led by a 26 year old
• 10% of all Web visits
• About 1 in 4 pages visited on Web daily

9. COLLECTING DATA

10. CONNECTING WORLDS

11. #1 referrer for
Christmas buying season =
http://www.flickr.com/photos/dliu04/4821210754

12. FACEBOOK IMPRESSIONS
Paid Media Earned Media BOTH!

13. SPEND LITTLE, EARN $$$
$55 =
120 Clicks = 70 New Fans = 12 New Attendees

14. $4
(by 2011 end)
BILLION
IN ADS
http://www.flickr.com/photos/12936340@N06

15. http://www.flickr.com/photos/33917831@N00/114430223/
http://www.flickr.com/photos/95572727@N00/219537913/ http://www.flickr.com/photos/36521955290@N01/827264/
LOCATION LOCATION
LOCATION LOCATION

16. THE FIGHT IS ON!!

17. FOURSQUARE www.foursquare.com
• Giant market share
• Offers analytics to learn about your customers better
• Gaming element (badges) makes it FUN!
• Great for large conferences and events too

18. HOW IT WORKS
Friends + Places + Update = Win

19. YOUR OPPORTUNITY
• Listen, listen, listen
• Offer 1st timer + return incentives
• Connect all online / offline marketing to it
• Get to know your customers!
Foursquare gets 22,000 +
new users a day

20. GOWALLA www.gowalla.com
• Claim your business location
• Cool ‘custom stamps’ (for a fee + a bit of luck)
• Create special offers and greetings for customers

21. YELP.COM = POWERFUL
STUFF!!!!

22. TRIPADVISOR www.tripadvisor.com
• Plan and book your vacation
• Read/Write reviews of hotels, restaurants, etc.

23. WHAT IT’S
REALLY ALL
ABOUT
• It’s not where you are,
it’s what you’re experiencing
• Tie it all in together + make life easier
• Make your business easy to talk about
• ENJOY!! Have fun with your customers