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Social Networks for Fundraising Professionals

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Ed Schipul
Ed Schipul
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[object Object],[object Object],Online Fundraising for Nonprofits: Building relationships and sharing stories with your donors Building relationships and sharing stories with your donors www.flickr.com/photos/eschipul/3809214073/
Ever ridden a Duck?
 
How exciting are flying fish? www.flickr.com/photos/19243288@N00/2095191253/
Let’s talk about... ,[object Object],[object Object],[object Object],www.flickr.com/photos/eschipul/3820325003/
Tap into the 3 Motivations of Humans
A rubber raft in the middle of the ocean http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/
Speak to your donor’s motivations Read more: http://www.schipul.com/en/art/?562 ,[object Object],[object Object],[object Object],http://www.flickr.com/photos/thegreentrilby/93788893/ http://www.flickr.com/photos/barackobamadotcom/2214065098/ http://www.cathedralgrove.se
3 Motivations http://www.schipul.com/en/art/?562 Material Social Ideological 1. Cash 2. Discounts 3. Volunteers get free admission 4. Linkbacks to your site 5. Promotion* 1. Networking 2. Socialization 3. Identity 4. Certification / validation 5. Professional / Development 6. Sex 7. Relationships 8. Organized Religion 9. Status 10. Esteem 11. Some politics 12. Achievement 13. Self-esteem* 14. Promotion 1. Belief in a cause 2. Long-term political goal 3. Religious / spiritual 4. Self-actualization 5. Art
For the FIRST TIME - you can FIND her! www.schipul.com/fayza
AHA! Find your ideologues (thanks Internet!) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Make the connection, be a Storyteller
What’s your Story?
Young professionals? College students? Your friends? Where is your audience? How do you interact?
Facebook - Causes and identifying heroes
The Facebook Marketing Bible: www.insidefacebook.com
Let Twitter members organize for your NPO www.twestival.com 2008:
Micro Fundraising on Twitter Meet @pistachio
www.threadbanger.com/post/12723 How can you play with your audience? www.squarespace.com/iphone / www.flickr.com/photos/cybertoad/3211981392/ www.twitter.com/houstonzoo
Motivate your Community through video http://www.youtube.com/user/GreenpeaceVideo NPOs can participate in special YouTube programs: http://www.youtube.com/nonprofits
Share your challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account: www.flickr.com/good
Interact with the world through a Blog http://havefundogood.blogspot.com
Online fundraising tools
Facebook Causes - Central point for your NPO Online Fundraising Tools http://apps.facebook.com/causes/beneficiaries/11 Track your top recruiters Feature on your Profile page Chipin on Facebook! $10 million total raised in 2 years
Firstgiving - Free online fundraising pages Online Fundraising Tools
Other tools for NPOS ,[object Object],[object Object],Help is out there - be sure to look for it!
http://www.youtube.com/watch?v=ddO9idmax0o Micro-Blogging with Twitter ( www.twitter.com )
What stays the same with online fundraising?
Same old fundraising good stuff... ,[object Object],[object Object],[object Object],www.flickr.com/photos/eschipul/3093512706/in/set-72157610919955950/
What is different with online fundraising?
Some changes with online fundraising ,[object Object],[object Object],[object Object],[object Object],www.theflip.com
Recession? NPOs need to ask for... ,[object Object],[object Object],[object Object],www.flickr.com/photos/eschipul/2038756441/in/set-72157603211632348/
All the time - NPOs need to give back... ,[object Object],[object Object],[object Object],www.flickr.com/photos/37183619@N00/1574355240/
Let’s review... ,[object Object],[object Object],[object Object],[object Object],www.flickr.com/photos/eschipul/3529646936/
Thanks for participating today! ,[object Object],[object Object],[object Object],[object Object]
Thanks to some GREAT photographers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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