Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Rice University Web Marketing
1. Keeping it real
Using Web marketing to connect, grow and profit
Ed Schipul
Schipul - The Web Marketing Company
www.brandtobedetermined.com
2. What we’ll cover
• Direct vs. image marketing
• Extroverts and introverts
• Web marketing fundamentals
• Search Engine magic
• Social Media marketing
• Bonus round: 3 motivations of people
10. Focus on the user
90.91% Self Focused!
Resources to look at: http://www.futurenowinc.com/wewe.htm
11. 1. Grab ‘em with a
headline
What’s in it for me?
Read why: http://www.schipul.com/en/art/?2
12. 2. Make your product
the hero
Read why: http://www.schipul.com/en/art/?3
www.kolachefactory.com
13. 3. Calls to action
Read why: http://www.schipul.com/en/art/?4
www.pharmacytechnician.org
14. 4. Consistent branding
Visual and text branding is important.
Your visitors need to know they are in the right place.
www.nike.com
www.bk.com
Read why: http://www.schipul.com/en/art/?5
15. 5. Make it easy to
contact you
• Mini contact forms
• Physical address and phone
numbers
• Embedded ‘Contact Us’ links
16. 6. No surprises
• Visitors should know within
seconds who you are and what
you can do for them
• Give visitors what they expect
• Use industry appropriate
imagery and colors
17. 7. SEO is the way to go
Are you writing what you mean to say? Optimize it!
www.schipul.com/en/sem/keywords/
19. 9. Interact with your
visitors
• Before and After shots
• Interactive video
see: (www.mybeautifulbody.com)
Industry-specific
special features
see: (www.musicovery.com)
21. Marketing the Children’s Museum
1. No surprises
2. The brand is the hero
3. Consistent branding
4. Interactive elements
5. Calls to action
6. Easy to contact
7. Privacy
23. Search Engine
Domination
• Search Engine Marketing is awesome:
‣ Clients come to you, not you to them
‣ Cheaper and faster than traditional
marketing
‣ Easily measurable ROI
29. Putting the Social in ‘Social Media’
Real World and Virtual World collision
• Connect
• Interact
• Share
• Learn
30. Content is still King
www.youtube.com
www.flickr.com
http://del.icio.us
31. Facebook - Not just for college kids
• Fan pages grow camaraderie
• Share your knowledge
• Create buzz for events /
campaigns
• Brand exposure with
Facebook ads
Main: www.linkedin.com
Houston Zoo on FB: www.facebook.com/pages/Houston-Zoo-Inc
32. Twitter includes others in ongoing Story
Main: www.twitter.com
Houston Children’s Museum: www.twitter.com/cmhouston
Twitter Search: http://search.twitter.com
33. To Re-Cap
• The Web responds like Direct Marketing
(usually)
• Web users act like introverts
• Web Marketing fundamentals - simple yet
powerful
• Google is your best/worst friend
• Social Media - powerful, effective and fun
34. Thank you!
Ed Schipul, CEO
Schipul - The Web Marketing Company
11757 Katy Freeway, Suite 930
Houston, TX 77079 USA
www.schipul.com
www.brandtobedetermined.com
v. (281) 497.6567
f. (281) 497.1083
35. A rubber raft in the middle of the ocean
http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/
36. What’s your motivation?
http://www.schipul.com/en/art/?562
Material Social Ideological
1. Cash 1. Networking 1. Belief in a cause
2. Discounts 2. Socialization 2. Long-term political goal
3. Volunteers get free admission 3. Identity 3. Religious / spiritual
4. Linkbacks to your site 4. Certification / validation 4. Self-actualization
5. Promotion* 5. Professional / Development 5. Art
6. Sex
7. Relationships
8. Organized Religion
9. Status
10. Esteem
11. Some politics
12. Achievement
13. Self-esteem*
14. Promotion
