This document summarizes key concepts in web marketing and online business interactions. It discusses tapping into human motivation, using tools like blogs, videos and social media to engage audiences and build communities. Specific strategies covered include using hashtags, contests and embedding rich media. The importance of listening to audiences and tying online engagement to business goals is emphasized throughout.

1. Welcome to the Marketing of the FUTURE Web marketing and online business interaction basics Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com www.flickr.com/photos/torley/3770617564

2. “Fred” 428,519,032 Channel Views

3. Cell phone anthropology

4. A whole new world www.flickr.com/photos/trilogicom/4033784093

6. Whales are really cool www.flickr.com/photos/hermida/1172559258

7. Winter vacation anyone? www.flickr.com/photos/marvenic/3376635617

8. 3 Motivations of Humans www.flickr.com/photos/60533638@N00/2279220049/ www.flickr.com/photos/21314760@N00/935756569/

9. Ideological Material Social Why do you do what you do? www.flickr.com/photos/barackobamadotcom/3008253269/in/set-72157608716313371/ www.flickr.com/photos/14816925@N00/19845761/

12. Your online tools www.flickr.com/photos/limonada/543042006

13. Unique + stand out from crowd Experiment until they get it right Listen, respond and connect Social Media Rock Star-dom?

14. All about... Blogs

16. Embeddable pics and videos 1000’s of personal Stories http://www.houstonzoo.org/herpesvirusresearch/ Research Fund Drive Helping a Community heal after a tragic loss www.houstonzoo.com/mac http://www.youtube.com/user/houstonzoo Elephant endotheliotropic herpesvirus (EEHV)

17. 300 million Facebook-ers 307 million Americans

18. It IS personal (but you keep control) Avoiding someone? BLOCK THEM!

19. Pages are powerful on Facebook! www.facebook.com/pages/Houston-Zoo-Inc/15008187525# Strong fan following Visual announcements Fan photos

20. Facilitate offline networking 53 ‘yes’ 194 ‘maybe’ 888 members 521 photos

21. Facebook Causes - Social Fundraising http://apps.facebook.com/causes/beneficiaries/11 Track your top recruiters Feature on your Profile page Chipin on Facebook!

22. All about... Twitter

23. http://www.youtube.com/watch?v=ddO9idmax0o Micro-Blogging with Twitter ( www.twitter.com )

24. Twitter includes others in ongoing dialogue Houston Children’s Museum on Twitter: www.twitter.com/cmhouston

25. www.threadbanger.com/post/12723 How can you play with your audience? www.squarespace.com/iphone / www.flickr.com/photos/cybertoad/3211981392/ www.twitter.com/houstonzoo

26. www.crowdeye.com http://search.twitter.com www.tweetbeep.com Use free tools to track the Twitter buzz...

27. Playing with Rich Media www.flickr.com/photos/thomashawk/288335335/

28. Chronicle it all with video United Way: www.youtube.com/unitedway Zappos: www.youtube.com/user/zappos Schipul: www.vimeo.com/schipul

29. NPOs share their challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account: www.flickr.com/good

30. Tap into the Collective creativity! http://www.flickr.com/photos/sulla55/3402883279/ http://www.flickr.com/groups/houstonzoophotooftheweek/ http://www.flickr.com/groups/houstonzoo/ http://www.flickr.com/houstonzoo/

31. http://www.flickr.com/photos/jfchenier/76721307/ (keep track of the Story)

32. Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com IceRocket: www.icerocket.com

33. www.google.com/alerts Email updates for your company name and keywords www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Due diligence on your Story Listening and Engaging: Tracking Tools

34. Addictive and essential Google Reader: www.google.com/reader

35. Marketing FROM THE FUTURE!!! (tie it all in to the Mother Ship) (tie it all in to the Mother Ship)

37. Ed Schipul // CEO Schipul - The Web Marketing Company [email_address] (281) 497.6567, ext. 500Personal Brand page: www.schipul.com/esch ipul Blog: www.eschipul. com Twitter: www.twitter.com/e schipul Slidesh are: www.slideshare.net/es chipul