Keynote slides from my Refresh Bryan / College Station presentation on profitably growing a technology business.

1. Starting and profitably growing
a technology business
Ed Schipul
Schipul - The Web Marketing Company
www.schipul.com

2. Goal of business?
To make a profit

3. Who we are
• Schipul (www.schipul.com
• Tendenci (www.tendenci.com)

5. Let’s talk Economics

6. Crossing the Chasm
Geoffrey Moore
Image thanks to: http://www.i-dialogue.com/blogs/

7. Value equivalency
http://www.mckinsey.com/ideas/books/priceadvantage/index.asp

8. 3 rules of being a
billionaire
1. Sell at profit
2. Recurring revenue model
3. Love what you do
http://www.flickr.com/photos/loritingey/350043329/

9. READ!!!
http://www.flickr.com/photos/santos/27538777/

10. 4 phases of Web biz

11. 1. Web design
Commissioned Chapels

12. 2. SEO
• Traffic matters
• Links are currency
• Content is king

13. 3. Web marketing
Is direct marketing

14. 4. Social Media
• Your network matters
• Your reputation matters
• Your participation matters

15. Life is...
• “Life is Difficult” - The Road Less Travelled

16. Excuses
• “Any Excuse, No Matter How Valid, is Still an
Excuse” - The 7 Habits of Highly Effective
People, Covey

17. Easy Success
• No such thing.
• Just work smarter AND harder.

18. To re-cap
• The goal of business is to make a profit
• How to become a billionaire
• 4 phases of Web development

19. Thank you!
Ed Schipul, CEO
Schipul - The Web Marketing Company
www.schipul.com
www.brandtobedetermined.com
v. (281) 497.6567