3. Listen, respond Social
and connect
Media
Experiment until Rock
they get it right
Star-dom?
Unique + stand
out from crowd
4. Some things we will look into today...
• Storytelling tools on the Web
• The art of listening
• Personal Brands are here!
www.flickr.com/photos/marcelgermain/3840003650
The business case for Social Media and online networking
Find this presentation: www.slideshare.net/eschipul
13. Embeddable pics and videos
http://www.youtube.com/user/houstonzoo
Research Fund Drive
1000’s of personal Stories
Information + Community - in good times + bad times
www.houstonzoo.com/mac
http://www.houstonzoo.org/herpesvirusresearch/
14. Tony Chachere’s Blog - fun, friendly and informative
http://blog.tonychacheres.com
25. Why should I care?
Frank Eliason - @comcastcares
• Simple question: “Can I help?”
• Take it offline when needed
• Turned around Comcast’s reputation for
service and support
•“We didn’t have a choice”
http://web-strategist.com/blog/2008/10/30/why-does-comcast-care-about-twitter-video/
28. How can you play
with your audience?
www.threadbanger.com/post/12723
www.twitter.com/houstonzoo
www.squarespace.com/iphone
/www.flickr.com/photos/cybertoad/3211981392/
29. www.crowdeye.com
http://search.twitter.com
www.tweetbeep.com
Use free tools to track the Twitter buzz...
38. Listening and Engaging: Tracking Tools
Due diligence on your Story
www,technorati.com/watchlist
Powerful Social Media search engine
watches for your terms and updates you
www.google.com/alerts
Email updates for your company
name and keywords
http://alerts.yahoo.com
Yahoo! alerts you of any
occurrences of defined terms and
names
43. The Big Idea:
www.flickr.com/photos/joshuacraig/3075437046
Personal Brands are Profitable for Your Business
44. 27 on Twitter
14,065 followers
27 on Facebook
12,446 friends
Grow your footprint + impact
45. 3,635 page views / 6 months from employee site referrals
$1 / click PPC advertising
$7270 / year FREE online advertising
www.dstagg.com www.schipul.com
A tangible Win-Win
46. The ROI of Social Media
Gary Vaynerchuk found:
$15,000 in direct mail = 200 new
customers
$7,500 Billboard = 300 new
customers
$0 twitter = 1,800 new customers
http://socialnomics.net/2009/11/12/social-media-roi-examples-video/
http://www.flickr.com/photos/29970359@N07/3373700426/
50. Let’s put it all together now
• Find the tools that work for you
• Make it easy to talk to/about you
• Nourish your Personal Brands
www.flickr.com/photos/arslan/504800183
Find your advocates and make them heroes
Find this presentation: www.slideshare.net/eschipul