2. DEFINITION
• The science that deals with mental processes and behavior.
• The emotional and behavioral characteristics if an individual group,
or activity.
• Subtle tactical action or argument used to manipulate or influence
another.
3. PSYCHOLOGY
• The Scientific study of behavior and mental processes
• Greek words: Psyche ( mind, soul ) and logos ( study )
GOALS OF PSYCHOLOGY
• To describe behavior
• To identity factors that help predict behavior
• To understand or explain behavior by identifying causes that bring
about certain effects
• To control or change behavior
4. SUBFIELD OF PSYCHOLOGY
• Behavioral genetics
• Behavioral neuroscience
• Clinical psychology
• Cognitive psychology
• Counseling psychology
• Cross-cultural psychology
• Development psychology
• Educational psychology
• etc.
6. Forerunners of Psychology
• WILHELM WUNDT
- father of modern experimental psychology
• WILLIAM JAMES
-played an active part in bringing the new experimental psychology
to the United States and founded functionalism together with
John Dewey
• SIGMUND FREUD
-developed the theory and method of the treatment called
Psychoanalysis
• JOHN WATSON
-founded the school of psychology called behaviorism
• MAX WERTHEIMER
-founder of Gestalt psychology, together with Kurk Koffka and
Wolfgang Kohler
7. • IVAN PAVLOV
-experimented on learning which led to the principles of classical
condition
• JEAN PIAGET
-developed an important theory of cognitive development in children
• B.F. SKINNER
-experimented on learning which led to the principles of operant
conditioning
• ABRAHAM MASLOW
-constructed his hierarchy of needs
• EDWARD TITCHERNER
-proponent of structuralism
8. SCHOOL OF PSYCHOLOGY
STRUCTURALISM
-it attempted to study the elements of the mind through introspective
analysis (introspection)
• Functionalism
-it studied the function or utility value of the wind
• PSYCHOANALYSIS
-aimed to uncover and resolve unconscious emotional conflicts that
underlie neurotic symptoms through free association, dream analysis
and projective tests
• BEHAVIORISM
-studied behavior in terms of stimulation and response
• GESTALT
-concerned primarily with pattern organization, wholes, and field
properties of perception
