The document discusses the benefits of putting fans first when using social media. It argues that fans can act as a marketing department by providing feedback, a PR company by spreading word-of-mouth promotion, media by distributing content, a salesforce by helping to sell products, and customers by purchasing merchandise and tickets. However, it notes fans must be interacted with, made to feel special, and given shareable content in order for them to fully support an artist or brand.
13. They can be
your R&D
department
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14. Labels, clubs, agencies: they can
be your eyes and ears when
looking for new talent
Artists: early on, they can give
you clues for (dancefloor) ‘hits’.
What works, what doesn’t?
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15. 3FM: Social media monitoring for up and coming
talent
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16. They can be
your p.r.
company
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17. Every tweet, every comment,
every Facebook-entry is a peer
to peer review
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22. More than 5000 Sensation Black video’s on
YouTube
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23. With MobyNow Ilse de Lange aggregates the social
web and gets 5000 pieces of content a month and
sees a 700% increase of traffic
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24. They can be
your salesforce
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25. Make them part of your
distribution channel. Let them
help you sell!
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26. Your fans can be your best salespeople.
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27. They can be
your customers
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28. When you are close, they will be
there when you need them.
Music, gigs, merchandise.
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29. When you have more than 50.000 followers
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30. They can help you get to number one!
Thursday, October 21, 2010