SlideShare a Scribd company logo
1 of 50
Download to read offline
HOE KUNNEN COMMUNITY EN
            UITGEVER ELKAAR
              VERSTERKEN?


Sunday, April 11, 2010
Erwin Blom
     Handboek Communities


Sunday, April 11, 2010
16 JAAR INTERNET



Sunday, April 11, 2010
CREATIE



Sunday, April 11, 2010
PRODUCTIE IS GOEDKOOP EN
           EENVOUDIG GEWORDEN
         (KWALITEIT BLIJFT MOEILIJK)


Sunday, April 11, 2010
De gereedschappen zijn bijna gratis. Drempels
                         vallen weg.
Sunday, April 11, 2010
Begin een blog, exporteer naar boek
Sunday, April 11, 2010
DISTRIBUTIE IS GOEDKOOP EN
              EENVOUDIG



Sunday, April 11, 2010
Door Lulu, Blurb en anderen is boeken maken
                       bereikbaar geworden
Sunday, April 11, 2010
Liever een magazine? MagCloud helpt.
Sunday, April 11, 2010
COMMUNICATIE



Sunday, April 11, 2010
MENSEN ZOEKEN ELKAAR OP
 RONDOM PASSIE OF PROBLEEM



Sunday, April 11, 2010
Feed The Passion, faciliteer communicatie en
                           conversatie
Sunday, April 11, 2010
PEERS WORDEN MARKETEERS
         EN DISTRIBUTEURS



Sunday, April 11, 2010
Mond-tot-mond reclame, beter is er niet
Sunday, April 11, 2010
SAMENWERKEN



Sunday, April 11, 2010
SAMEN WETEN WE MEER



Sunday, April 11, 2010
Shel Israel betrekt zijn publiek bij zijn publicaties
Sunday, April 11, 2010
ER IS DESKUNDIGHEID EN
             KWALITEIT IN ELKE ‘CROWD’



Sunday, April 11, 2010
De mooiste foto’s uit de Birdpix community komen in
          een boek en worden verkocht
Sunday, April 11, 2010
PERSONALISATIE



Sunday, April 11, 2010
MAAK INHOUD RELEVANT VOOR
          HET INDIVIDU



Sunday, April 11, 2010
Specialiseer, personaliseer, bedien niches.
Sunday, April 11, 2010
MAAK CONTENT LOKAAL
                              RELEVANT



Sunday, April 11, 2010
Zoom in op wat er in de buurt gebeurt
Sunday, April 11, 2010
HOE KAN EEN COMMUNITY EEN
     UITGEVER VAN DIENST ZIJN?



Sunday, April 11, 2010
KENNIS



Sunday, April 11, 2010
Aanhang Radar levert input uitzending. Goedkope
                       research
Sunday, April 11, 2010
850 specialisten leveren kennis en input aan
                             Computable
Sunday, April 11, 2010
INHOUD



Sunday, April 11, 2010
De site van Zoom.nl genereert gratis
                            kwaliteitsinhoud voor het blad
Sunday, April 11, 2010
MARKETING



Sunday, April 11, 2010
Maak inhoud embeddable, linkable, shareable.
          Gebruik de kracht van mond tot mond reclame
Sunday, April 11, 2010
FUNDING



Sunday, April 11, 2010
Financiering DesigningObama: 71.000 dollar door
               1108 mensen bijeen gebracht.
Sunday, April 11, 2010
HOE KAN EEN UITGEVER EEN
    COMMUNITY VAN DIENST ZIJN?



Sunday, April 11, 2010
MAAK HET PUBLIEK ZICHTBAAR



Sunday, April 11, 2010
Alex Osterwalder asked 400 community members
        for input for Business Model Generation.
Sunday, April 11, 2010
BETREK HET PUBLIEK BIJ HET
              PRODUCT



Sunday, April 11, 2010
KnowledgeGames is werk in uitvoering. Op weg
                   naar een product
Sunday, April 11, 2010
BEDIEN OP MAAT



Sunday, April 11, 2010
“Doe me alles alleen over Honda.”
Sunday, April 11, 2010
GEEF HET PUBLIEK
                         VERSCHILLENDE OPTIES



Sunday, April 11, 2010
The Complete Guide To Google Wave: wiki, pdf, boek
Sunday, April 11, 2010
MAAK DELEN EN LINKEN
     MAKKELIJK. CONVERSATION IS
                KING


Sunday, April 11, 2010
Shareable, embeddable, linkable
Sunday, April 11, 2010
EN HET GELD?



Sunday, April 11, 2010
INKOMSTEN
       ADVERTENTIES    KOSTENDALING
      AFFILIATE DEALS    MARKETING
        SPONSORING        INHOUD
      ABONNEMENTEN     KENNISDELING
    PREMIUM ACCOUNTS    PARTICIPATIE
       MERCHANDISE    PUBLIEKSKENNIS
            DATA
    NIEUWE PRODUCTEN
     OFFLINE VARIANT
Sunday, April 11, 2010
erwinblom.nl
                         twitter.com/erwblo
                            thecrowds.nl



Sunday, April 11, 2010
Handboek Communities
     Erwin Blom


Sunday, April 11, 2010

More Related Content

Similar to How Communities and Publishers Can Strengthen Each Other

The future of advertising, a conversation
The future of advertising, a conversationThe future of advertising, a conversation
The future of advertising, a conversationedward boches
 
Новая реальность (c) Andre Matarazzo. Digital marketing 2010
Новая реальность (c) Andre Matarazzo. Digital marketing 2010Новая реальность (c) Andre Matarazzo. Digital marketing 2010
Новая реальность (c) Andre Matarazzo. Digital marketing 2010HUNGRY BOYS Creative agency
 
CARL Annual Pre-Conference Engage Session: The Reference Toolkit - Revisited
CARL Annual Pre-Conference Engage Session: The Reference Toolkit - RevisitedCARL Annual Pre-Conference Engage Session: The Reference Toolkit - Revisited
CARL Annual Pre-Conference Engage Session: The Reference Toolkit - RevisitedMichelle Jacobs
 
A Conversation about The Future of Advertising
A Conversation about The Future of AdvertisingA Conversation about The Future of Advertising
A Conversation about The Future of AdvertisingQuynh LE
 
Taking SM to Next Level - Governor's Conference 2011
Taking SM to Next Level - Governor's Conference 2011Taking SM to Next Level - Governor's Conference 2011
Taking SM to Next Level - Governor's Conference 2011Andrew Hoffman
 
Intro to SM - Governor's Conference 2011
Intro to SM - Governor's Conference 2011 Intro to SM - Governor's Conference 2011
Intro to SM - Governor's Conference 2011 Andrew Hoffman
 
Participating Isnt Leading: Facebook, Twitter, and the Rise of Tribes
Participating Isnt Leading: Facebook, Twitter, and the Rise of TribesParticipating Isnt Leading: Facebook, Twitter, and the Rise of Tribes
Participating Isnt Leading: Facebook, Twitter, and the Rise of TribesMichael Vaughn
 
The workshop framework (pdf)
The workshop framework (pdf)The workshop framework (pdf)
The workshop framework (pdf)Angela Maiers
 
Successful development without QA
Successful development without QASuccessful development without QA
Successful development without QAPavel Gabriel
 
Workshop basics social media franklin covey nl 08 04-2011 (slideshare)
Workshop basics social media franklin covey nl 08 04-2011 (slideshare)Workshop basics social media franklin covey nl 08 04-2011 (slideshare)
Workshop basics social media franklin covey nl 08 04-2011 (slideshare)Oliver de Leeuw
 
Workshop basics social media franklin covey nl 08 04-2011 (slideshare)
Workshop basics social media franklin covey nl 08 04-2011 (slideshare)Workshop basics social media franklin covey nl 08 04-2011 (slideshare)
Workshop basics social media franklin covey nl 08 04-2011 (slideshare)Nameshapers
 
The Ethics of Abandoning Software
The Ethics of Abandoning SoftwareThe Ethics of Abandoning Software
The Ethics of Abandoning Softwaremojodna
 
Destroy the box
Destroy the boxDestroy the box
Destroy the boxjsokohl
 
Social media presentation
Social media presentationSocial media presentation
Social media presentationryanmeo
 
Kill Accessibility
Kill AccessibilityKill Accessibility
Kill AccessibilityGary Barber
 
Collaboration in the workplace
Collaboration in the workplaceCollaboration in the workplace
Collaboration in the workplaceWiFM
 
Southwark Council web design
Southwark Council web designSouthwark Council web design
Southwark Council web designJadu
 
ExpressionEngine FUGN presentation
ExpressionEngine FUGN presentationExpressionEngine FUGN presentation
ExpressionEngine FUGN presentationJens Brynildsen
 
When the readers become writers (or the evolution of advertising creative)
When the readers become writers (or the evolution of advertising creative)When the readers become writers (or the evolution of advertising creative)
When the readers become writers (or the evolution of advertising creative)edward boches
 

Similar to How Communities and Publishers Can Strengthen Each Other (20)

The future of advertising, a conversation
The future of advertising, a conversationThe future of advertising, a conversation
The future of advertising, a conversation
 
Новая реальность (c) Andre Matarazzo. Digital marketing 2010
Новая реальность (c) Andre Matarazzo. Digital marketing 2010Новая реальность (c) Andre Matarazzo. Digital marketing 2010
Новая реальность (c) Andre Matarazzo. Digital marketing 2010
 
CARL Annual Pre-Conference Engage Session: The Reference Toolkit - Revisited
CARL Annual Pre-Conference Engage Session: The Reference Toolkit - RevisitedCARL Annual Pre-Conference Engage Session: The Reference Toolkit - Revisited
CARL Annual Pre-Conference Engage Session: The Reference Toolkit - Revisited
 
Hawaii Workshop
Hawaii WorkshopHawaii Workshop
Hawaii Workshop
 
A Conversation about The Future of Advertising
A Conversation about The Future of AdvertisingA Conversation about The Future of Advertising
A Conversation about The Future of Advertising
 
Taking SM to Next Level - Governor's Conference 2011
Taking SM to Next Level - Governor's Conference 2011Taking SM to Next Level - Governor's Conference 2011
Taking SM to Next Level - Governor's Conference 2011
 
Intro to SM - Governor's Conference 2011
Intro to SM - Governor's Conference 2011 Intro to SM - Governor's Conference 2011
Intro to SM - Governor's Conference 2011
 
Participating Isnt Leading: Facebook, Twitter, and the Rise of Tribes
Participating Isnt Leading: Facebook, Twitter, and the Rise of TribesParticipating Isnt Leading: Facebook, Twitter, and the Rise of Tribes
Participating Isnt Leading: Facebook, Twitter, and the Rise of Tribes
 
The workshop framework (pdf)
The workshop framework (pdf)The workshop framework (pdf)
The workshop framework (pdf)
 
Successful development without QA
Successful development without QASuccessful development without QA
Successful development without QA
 
Workshop basics social media franklin covey nl 08 04-2011 (slideshare)
Workshop basics social media franklin covey nl 08 04-2011 (slideshare)Workshop basics social media franklin covey nl 08 04-2011 (slideshare)
Workshop basics social media franklin covey nl 08 04-2011 (slideshare)
 
Workshop basics social media franklin covey nl 08 04-2011 (slideshare)
Workshop basics social media franklin covey nl 08 04-2011 (slideshare)Workshop basics social media franklin covey nl 08 04-2011 (slideshare)
Workshop basics social media franklin covey nl 08 04-2011 (slideshare)
 
The Ethics of Abandoning Software
The Ethics of Abandoning SoftwareThe Ethics of Abandoning Software
The Ethics of Abandoning Software
 
Destroy the box
Destroy the boxDestroy the box
Destroy the box
 
Social media presentation
Social media presentationSocial media presentation
Social media presentation
 
Kill Accessibility
Kill AccessibilityKill Accessibility
Kill Accessibility
 
Collaboration in the workplace
Collaboration in the workplaceCollaboration in the workplace
Collaboration in the workplace
 
Southwark Council web design
Southwark Council web designSouthwark Council web design
Southwark Council web design
 
ExpressionEngine FUGN presentation
ExpressionEngine FUGN presentationExpressionEngine FUGN presentation
ExpressionEngine FUGN presentation
 
When the readers become writers (or the evolution of advertising creative)
When the readers become writers (or the evolution of advertising creative)When the readers become writers (or the evolution of advertising creative)
When the readers become writers (or the evolution of advertising creative)
 

More from Erwin Blom

Artist Assistent
Artist AssistentArtist Assistent
Artist AssistentErwin Blom
 
How the Crazy Dutch Are Innovating Music Discovery
How the Crazy Dutch Are Innovating Music DiscoveryHow the Crazy Dutch Are Innovating Music Discovery
How the Crazy Dutch Are Innovating Music DiscoveryErwin Blom
 
Paradiso Labs Wishlist: A Setlist Generator
Paradiso Labs Wishlist: A Setlist GeneratorParadiso Labs Wishlist: A Setlist Generator
Paradiso Labs Wishlist: A Setlist GeneratorErwin Blom
 
20 jaar internet en tv: whatever, wherever, whenever
20 jaar internet en tv: whatever, wherever, whenever20 jaar internet en tv: whatever, wherever, whenever
20 jaar internet en tv: whatever, wherever, wheneverErwin Blom
 
How We Do It: Content Curation
How We Do It: Content CurationHow We Do It: Content Curation
How We Do It: Content CurationErwin Blom
 
De iPad: consumptie, creatie en communicatie!
De iPad: consumptie, creatie en communicatie!De iPad: consumptie, creatie en communicatie!
De iPad: consumptie, creatie en communicatie!Erwin Blom
 
De Realtime Revolutie
De Realtime RevolutieDe Realtime Revolutie
De Realtime RevolutieErwin Blom
 
Social Media & Leren
Social Media & LerenSocial Media & Leren
Social Media & LerenErwin Blom
 
Kickstart Crowdfunding: laat je publiek je dromen financieren
Kickstart Crowdfunding: laat je publiek je dromen financierenKickstart Crowdfunding: laat je publiek je dromen financieren
Kickstart Crowdfunding: laat je publiek je dromen financierenErwin Blom
 
Congres Webredactie 6-10-2011
Congres Webredactie 6-10-2011Congres Webredactie 6-10-2011
Congres Webredactie 6-10-2011Erwin Blom
 
Fast Moving Targets
Fast Moving TargetsFast Moving Targets
Fast Moving TargetsErwin Blom
 
5 stappen tot crowdsource succes
5 stappen tot crowdsource succes5 stappen tot crowdsource succes
5 stappen tot crowdsource succesErwin Blom
 
5 stappen tot crowdsourcesucces
5 stappen tot crowdsourcesucces5 stappen tot crowdsourcesucces
5 stappen tot crowdsourcesuccesErwin Blom
 
Crossmediatraining AVRO
Crossmediatraining AVROCrossmediatraining AVRO
Crossmediatraining AVROErwin Blom
 
Music & media: FANS FIRST!
Music & media: FANS FIRST!Music & media: FANS FIRST!
Music & media: FANS FIRST!Erwin Blom
 
@socialijs zoekt zijn klanten op
@socialijs zoekt zijn klanten op@socialijs zoekt zijn klanten op
@socialijs zoekt zijn klanten opErwin Blom
 
Als ik ondernemer was ...
Als ik ondernemer was ...Als ik ondernemer was ...
Als ik ondernemer was ...Erwin Blom
 

More from Erwin Blom (20)

Artist Assistent
Artist AssistentArtist Assistent
Artist Assistent
 
Media Now
Media NowMedia Now
Media Now
 
How the Crazy Dutch Are Innovating Music Discovery
How the Crazy Dutch Are Innovating Music DiscoveryHow the Crazy Dutch Are Innovating Music Discovery
How the Crazy Dutch Are Innovating Music Discovery
 
Paradiso Labs Wishlist: A Setlist Generator
Paradiso Labs Wishlist: A Setlist GeneratorParadiso Labs Wishlist: A Setlist Generator
Paradiso Labs Wishlist: A Setlist Generator
 
20 jaar internet en tv: whatever, wherever, whenever
20 jaar internet en tv: whatever, wherever, whenever20 jaar internet en tv: whatever, wherever, whenever
20 jaar internet en tv: whatever, wherever, whenever
 
Media 2013
Media 2013Media 2013
Media 2013
 
How We Do It: Content Curation
How We Do It: Content CurationHow We Do It: Content Curation
How We Do It: Content Curation
 
De iPad: consumptie, creatie en communicatie!
De iPad: consumptie, creatie en communicatie!De iPad: consumptie, creatie en communicatie!
De iPad: consumptie, creatie en communicatie!
 
De Realtime Revolutie
De Realtime RevolutieDe Realtime Revolutie
De Realtime Revolutie
 
Social Media & Leren
Social Media & LerenSocial Media & Leren
Social Media & Leren
 
Kickstart Crowdfunding: laat je publiek je dromen financieren
Kickstart Crowdfunding: laat je publiek je dromen financierenKickstart Crowdfunding: laat je publiek je dromen financieren
Kickstart Crowdfunding: laat je publiek je dromen financieren
 
Congres Webredactie 6-10-2011
Congres Webredactie 6-10-2011Congres Webredactie 6-10-2011
Congres Webredactie 6-10-2011
 
Fast Moving Targets
Fast Moving TargetsFast Moving Targets
Fast Moving Targets
 
5 stappen tot crowdsource succes
5 stappen tot crowdsource succes5 stappen tot crowdsource succes
5 stappen tot crowdsource succes
 
5 stappen tot crowdsourcesucces
5 stappen tot crowdsourcesucces5 stappen tot crowdsourcesucces
5 stappen tot crowdsourcesucces
 
Mobile Music
Mobile MusicMobile Music
Mobile Music
 
Crossmediatraining AVRO
Crossmediatraining AVROCrossmediatraining AVRO
Crossmediatraining AVRO
 
Music & media: FANS FIRST!
Music & media: FANS FIRST!Music & media: FANS FIRST!
Music & media: FANS FIRST!
 
@socialijs zoekt zijn klanten op
@socialijs zoekt zijn klanten op@socialijs zoekt zijn klanten op
@socialijs zoekt zijn klanten op
 
Als ik ondernemer was ...
Als ik ondernemer was ...Als ik ondernemer was ...
Als ik ondernemer was ...
 

How Communities and Publishers Can Strengthen Each Other