2. Industry
Business
Failures
Business
Success
Training
Meetings
and
Collaboration
Simulation
and
Prototyping
How
To
Get
Started
3. The
two
big
trends
in
IT
today
are
Cloud
Computing
and
Virtual
Worlds
(VWs).
They
are
similar
in
that
they
both
rely
on
client
server
architecture
and
both
rely
on
the
server
to
do
the
majority
of
the
work.
Cloud
Computing
shift
our
typical
computing
jobs
to
a
server
on
the
internet.
Virtual
Worlds
move
our
communications
and
collaborations
to
a
server
on
the
internet.
4.
5. When
they
got
set
up
in
Second
Life
they
learned
the
following
lessons:
Virtual
world
sales
have
nothing
to
do
with
real
world
sales.
Exposure
was
poor
due
to
sparse
population
density.
Traditional
approaches
to
marketing
do
not
work
in
Virtual
Worlds.
The
entry
barrier
was
difficult
for
many
people.
6. Today
businesses
have
found
three
main
uses
for
Virtual
Worlds
to
improve
the
business
practices.
These
have
little
to
do
with
marketing
but
a
lot
to
do
with
enterprise.
The
three
uses
are:
▪ Training
▪ Meetings
and
collaboration
▪ Simulation
and
prototyping
7. Over
200
universities
have
made
a
presence
in
Second
Life
including:
Princeton
Rice
University
Pepperdine
University
University
of
Derby
(UK)
Vassar
the
Open
University
(UK)
Harvard
SUNY
University
of
Texas
(San
Antonio)
Stanford
Case
Study:
Children’s
Memorial
Hospital
Chicago
MIT
Uses
Second
Life
to
Conduct
Emergency
Training
and
many
others.
Posted
by
Amanda
Linden
on
Oct
7,
2009
8.
9. Creating
product
prototypes
in
the
virtual
world
allows
one
to
test
concepts
and
gauge
human
feedback.
Avatars
bring
the
human
factor
into
simulations.
Virtual
prototypes
can
be
developed
quickly
and
inexpensively.
Superior
3D
visualization
of
processes
and
simulations.
Virtual
worlds
provide
the
ability
to
walk
through
simulations
as
they
are
occurring.
Non
interruptive
testing
of
solutions
where
real
world
testing
is
not
possible
due
to
costs,
scheduling
and/or
risk.
11. 1. Go
to
http://secondlife.com/
2. Create
an
account.
(avatar)
3. Download
and
install
viewer
4. Login
to
Second
Life
12. A
good
computer
with:
2-‐4
Gigs
of
RAM
Good
3D
graphics
High
speed
internet
Headset
Highly
recommended:
Space
Navigator
http://www.3dconnexion.com/3dmouse/spacenavigator.php