For my COMM 497C - PR for Social Media Class we held an event for student organizations at Penn State on how to better use social media within their organization. Members of the class presented on various social media outlets to help increase organization awareness. These slides were presented at the introduction to all organizations who attended. It gave attendees an overview about what we would be doing, and touched briefly on mobile use, strategy, and measurement.
3. Ask Questions! Follow
Along!
Follow the event hashtag #PSUsocialpros
Tweet questions to the above hashtag to get
real time responses
Post questions after the event to our
Facebook event page
4. Importance of Social Media
Effectively create a social media
strategy for your organization that will
increase awareness among members
and the general student body
Enhance interest and engagement in
your organization and improve your
internal and external communication
6. Why Mobile is Important for Your
PR
70% say they use mobile technologies
to follow or monitor news and
information.
51% frequently or always share or
recommend news from their mobile
device
Allows you to post and update on-the-go
7. 21st Century Technology
Mobile usage will only go up from here so it is important to reach your
audience where they are most likely to be, their mobile device
9. “A careful plan or method for achieving a
particular goal usually over a long period of
time.”
10. Why Strategy is Important
It provides goals and objectives along
with a means for accomplishing them
It keeps you focused. Having a strategy
will help you in determining if you should
jump on the next new social media tool
It sets expectations for social media
managers so they can best manage
time
11. In Charlene Li’s Open Leadership: How social technology can transform the way you lead.
12. Tips for Creating Strategy
1.
2.
3.
4.
5.
6.
7.
Identify your Target Audience
Be Focused
Have a Goal
Be Consistent
Listen and Compare
Consider Staffing
Measurement
13. Today’s
It’s best to focus
Sessions on the big picture with
social media.
As you learn about each social media
tool in the following sessions, keep in
mind how each can contribute to your
overall strategy
Remain focused on your goal
15. Why Measure Social
Media?
To effectively use social
media, clubs, teams and organizations
need to measure and analyze social
media!
You can NOT prove value or success
without measuring!
16. What Should You Look At?
What YOU do
What OTHERS say about you
What your COMPETITORS (other
clubs, teams, organizations) do
17.
Analyzing what posts gain the most interactions
allow you to create voice and create posts that
will gather greater interaction in the future
22.
What are the other organizations in your area
doing on social media, how big are their
audiences?
23. Why Will This Benefit You?
Move forward after looking at
YOU, YOUR AUDIENCE, and YOUR
COMPETITORS and know how to better
use your own social media platforms to
effectively reach goals and your target
audience.
-Watching: monitoring audiences for what they are saying about your company/brand products/services. Also look for general topics related of importance for your audiences-Sharing: Posting photos, statuses, tweets-Commenting: replying to people and going off of your own accounts to comment on others sites. Can be on forums/discussion boards/nonprofits-Producing: taking the time to create a cool video, picture or other creative display. Examples: Pinterest, videos etc.-Curating: This is sharing of information that others have posted
-Have to know your audience and how they use social media, which outlets they are on-Create a narrow plan such as gain awareness, make a behavior change -Have a goal that will signal your goal has been reached-Always be consistent, don’t go from posting once a week to 10 times a day. Have the same poster and use the same voice, people will notice if there’s a different voice-Listen to your audience and listen to your competition-This simply means consider who is running your accounts-Samara will get to this but be sure to measure your social media success
-As you learn about each outlet, think about how they can fit into the strategic plan-If you identify your audience as Facebook users, focus on how you can use facebook to bring more awareness around your organization-If they use Twitter as well, focus on how you can use these together– don’t post the same thing on both, rather use each to complement each other.
