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Looking Down vs. Looking Around: Process design for mobile experiences

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Ed Rodley
Ed Rodley

Museum Mobile 3 presentation

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[object Object],Looking Down vs. Looking Around Process design for mobile experiences
I ’d like to expand a bit on some of the process design points in the book and talk about examples of people doing interesting things with mobile experiences.
First, a question
What kind of mobile experiences are you thinking of developing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Disambiguation What we call “m o bile” today is really a collection of disparate kinds of experiences. Being clear about what *you* mean when you say mobile is important. Right now, anything that isn’t nailed down is “mobile.”And that’s most everything.
These people are all using mobiles to access museum content.
They’re not the same ,[object Object],[object Object],[object Object]
Be appropriate for the medium ,[object Object]
[object Object],[object Object]
Biblion
Bostonglobe.com
Be relevant to your audience, and then to your content strength LeafSnap Field Guide to Victorian Wildlife
Have a story to tell Giskin Anomaly Scapes
Give it away (At least for starters)
What is your favorite mobile museum app? Launchball Scapes My faves this week are,
Do it now (Be responsive) ,[object Object],[object Object],[object Object]
Do what you can (Be realistic) ,[object Object]
Do it better tomorrow (Be strategic) ,[object Object],[object Object],[object Object]
Thanks!

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Looking Down vs. Looking Around: Process design for mobile experiences

  • 1.
  • 2. I ’d like to expand a bit on some of the process design points in the book and talk about examples of people doing interesting things with mobile experiences.
  • 4.
  • 5. Disambiguation What we call “m o bile” today is really a collection of disparate kinds of experiences. Being clear about what *you* mean when you say mobile is important. Right now, anything that isn’t nailed down is “mobile.”And that’s most everything.
  • 6. These people are all using mobiles to access museum content.
  • 7.
  • 8.
  • 9.
  • 12. Be relevant to your audience, and then to your content strength LeafSnap Field Guide to Victorian Wildlife
  • 13. Have a story to tell Giskin Anomaly Scapes
  • 14. Give it away (At least for starters)
  • 15. What is your favorite mobile museum app? Launchball Scapes My faves this week are,
  • 16.
  • 17.
  • 18.

Notas do Editor

  1. In-gallery enhancements to physical experience? (multimedia tour) In-museum enhancements to physical experience? (Tate Trumps, SCVNGR hunts, mystery walks) In-museum wayfinding aid? (AMNH Explorer) At-large enhancements to physical experience? (Stedelijk’s AR campaign) At-large standalone experience? (LeafSnap, Streetmuseum, Biblion)
  2. (Leafsnap ex. Wh at is this tree?)