Social Media & Public Engagement
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Research Futures workshop providing insights, tips and links to resources supporting public engagement using social media
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Social Media & Public Engagement
- 1. Social Media & PE Erinma Ochu@erinmaochu
- 2. Schedule 15.30: Aims 15.35: Interest, Experience & Problems 15.40: Audience Insights & channels 15.45: Case Study: Turing’s Sunflowers 15.55: Exercise 16.20: Feedback & Close
- 3. What is public engagement • Myriad of ways in which activity and benefits of higher education and research can be shared with the public • Engagement is by definition a two-way process, involving interaction, listening, the goal of generating mutual benefit National Coordinating Centre for Public Engagement
- 4. What is public engagement National Coordinating Centre for Public Engagement
- 5. Aims • Share Tips & Insights • Learn about audiences online • Consider measuring & monitoring success
- 6. Cross Platform Behaviour • Multi-screeners • Usage driven by context – E.g. location, goal, time available • Frequently move between devices • 4 main devices for different purposes http://bit.ly/1aZHPgA
- 7. Social Media Strategy Checklist • Communications plan? • Which channels? • Day to day running? • Building Community? • Measurement? • Reputation management? • Exit Strategy? http://bit.ly/11p7M7P
- 9. Audience insights • Who’s using which channels (country, age, income, gender): http://bit.ly/10NGacZ
- 10. Audience insights • When to post: http://bit.ly/1aZGgzh
- 12. …the sunflower is mine… Van Gogh 1880 …the sunflower is mine… Van Gogh 1880
- 17. @turingsunflower@turingsunflower Blog: http://www.turingsunflowers.com/blog/ Facebook page: https://www.facebook.com/TuringSunflowers Flickr pool: http://www.flickr.com/groups/turingsunflower/ Twitter account: https://twitter.com/TuringSunflower YouTube channel: http://www.youtube.com/playlist?list=PLF8432F8A908BA542 Website: http://www.turingsunflowers.com
- 20. BBC Learning
- 23. What did people do? http://www.Sallyfort.comhttp://bit.ly/ZL3sSd
- 24. Monitoring Impact • Bitly: https://bitly.com • Impact story: http://impactstory.org/ • Google analytics: http://bit.ly/14dFPkF • Facebook Insights: http://on.fb.me/10VSzbk
- 25. Problem 1 • Consider an audience you’d like to engage with? • How could you find out what interests them? • How might you engage them in your research? http://bit.ly/17WDS00
- 26. Problem 2 • Consider your online presence as researcher • How could you increase and make your work more accessible using social media • How might you monitor your online impact?
- 27. Resources • These slides: www.slideshare.com/erinmaochu • Social Media & PE links from presentation: http://bitly.com/bundles/o_7qq0emcjno/1 • Using twitter in research, teaching and impact: http://bit.ly/ZqHbql • ESRC guidance: http://bit.ly/11fq33i • Social Media for research, Newcastle University: http://bit.ly/16GAUMB • Becoming a networked researcher: http://bit.ly/12qYjAr • Open Data: http://bit.ly/14s7pqS • Altmetrics, a manifesto: http://altmetrics.org/manifesto/ • Scheduling tools: http://bit.ly/16GCz4M
Notas do Editor
- I’m Erinma – based at the University of Manchester & Engagement Fellow supported by The Wellcome Trust. Networking request to form pairs or groups – who has a problem they would like to solve – who is happy to help – skill level -
- Mutual Benefit Quote
- Mutual Benefit Quote
- Google survey into cross platform behaviour Smartphones keep us connected and for finding things out quickly Tablets keep us entertained – more exploratory approach with more entertainment oriented content Computers keep us productive and informed – serious learning takes place on the computer
- Does your content need to be there? Have you researched how others have used social media on similar projects? Will you have a crowdsourcing campaign? Have you considered branding? Have you thought about username/ password storage?
- 24 hours of internet activity around the world in 8 secs. The map was put together by an anonymous researcher in a self-styled "Internet Census 2012." Why isn't he or she taking credit for this remarkable feat of cyber-cartography? The data came from infecting 420,000 computers with automated, web-crawling botnets — and "hacking into 420,000 computers is highly illegal,"
- Sunflowers are amazing – they purify the air and the soil and they attract bees... both the planet & teachers would agree, sunflowers are an incredible resource.
- In a letter to his art dealer brother, Theo, wrote, the sunflower is mine…
- CASE STUDY: Turing’s Sunflowers Global Media Reach: 62,8M Public Awareness of Turing Lesson Plans made by 11% – easier to teach number patterns Engaged groups
- Sunflowers promo
- Sunflowers are amazing – they purify the air and the soil and they attract bees... both the planet & teachers would agree, sunflowers are an incredible resource.
- Problem I was trying to solve….
- SUNFLOWER DIARIES CAMPAIGN consisted of A CALL TO ACTION – short video telling people how to get involved & how to film Web instructions on how to film and upload to youtube Fortnightly questions for people to respond to with a video Videos blogged & tweeted Final short film that included some of the videos – played at Manchester Science Festival
- SUNFLOWER DIARIES CAMPAIGN consisted of A CALL TO ACTION – short video telling people how to get involved & how to film Web instructions on how to film and upload to youtube Fortnightly questions for people to respond to with a video Videos blogged & tweeted Final short film that included some of the videos – played at Manchester Science Festival
- People involved in Turing’s Sunflowers….