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qualitative / quantitative,[object Object],Learn more about your users with web analytics.,[object Object],Erin Jo Richey,[object Object]
WHAT IS DATA ,[object Object],GOOD FOR ANYWAY?,[object Object]
Data helps us understand how people use a product.,[object Object]
Data gives us the opportunity to discover trends, patterns, and anomalies.,[object Object]
With data, we can optimize a product to be better, easier, and more awesome.,[object Object]
PEOPLE DOWEIRD STUFF,[object Object]
“what” data,[object Object]
“why” data,[object Object]
qualitative & quantitative,[object Object],+,[object Object],you need both to live,[object Object]
WHO ARE THESE PEOPLE ANYWAY?,[object Object]
user segments,[object Object],Focus on specific groups of users with shared traits, don’t analyze the aggregate.,[object Object]
These are not your users.,[object Object]
Your users have different problems and different intentions.,[object Object]
user segments,[object Object],previous customer,[object Object],not a customer,[object Object],site member,[object Object],not a member,[object Object],from america,[object Object],from mexico,[object Object],read your email,[object Object],clicked on your tweet,[object Object],uses chrome on a pc running windows xp,[object Object],visited your site from an iphone,[object Object],saw your ad on that other guy’s site,[object Object]
Mac user,[object Object],referred via an ad,[object Object],searched on Google,[object Object],is a past customer,[object Object],iPhone,[object Object],from the United States,[object Object]
WHAT ARE THEY DOING?,[object Object]
behaviors and actions,[object Object],Analytics measures how many times a page was viewed, how many times a movie was watched, and which items were clicked on.,[object Object]
behaviors and actions,[object Object],Focus on the behaviors or actions that your work can have an impact on.,[object Object]
Qualitative / Quantitative - Learn More About Your Users With Web Analytics
Qualitative / Quantitative - Learn More About Your Users With Web Analytics
Qualitative / Quantitative - Learn More About Your Users With Web Analytics
WHAT ARE THEY SAYING?,[object Object]
language & terminology,[object Object],From on-site search, we can gain insights from user-generated terminology. ,[object Object],table,[object Object],table sets,[object Object],tables,[object Object],tables and desks,[object Object],tables / desks,[object Object],wood table,[object Object],chair,[object Object],chairs,[object Object],chairs for all purposes,[object Object],computer chair,[object Object],office chair,[object Object],swivel chair,[object Object],board,[object Object],dry erase,[object Object],dry erase board,[object Object],presentation board,[object Object],white board,[object Object],white boards,[object Object]
language & terminology,[object Object],We can see the words people use, the mistakes they type, and what they’re searching for.,[object Object],table,[object Object],table sets,[object Object],tables,[object Object],tables and desks,[object Object],tables / desks,[object Object],wood table,[object Object],chair,[object Object],chairs,[object Object],chairs for all purposes,[object Object],computer chair,[object Object],office chair,[object Object],swivel chair,[object Object],board,[object Object],dry erase,[object Object],dry erase board,[object Object],presentation board,[object Object],white board,[object Object],white boards,[object Object]
Search Term,[object Object],Search Term,[object Object],login,[object Object],love quotes lurex,[object Object],micro denim shorts,[object Object],return label,[object Object],returns,[object Object],shipping to canada,[object Object],stone rose,[object Object],tibi bianca shift dress,[object Object],tibi juma shorts,[object Object],torres shirt,[object Object],the lizette,[object Object],wedding boutique,[object Object],72% cotton,[object Object],95% rayon,[object Object],belle fleur chemise,[object Object],bridesmaid dress,[object Object],chunky sweater dress,[object Object],cocktail dress,[object Object],community denim,[object Object],customer service,[object Object],denim dress,[object Object],double zero clothing,[object Object],fuscha brides maid dresses,[object Object],kimono satin,[object Object]
Search Term,[object Object],Total Searches,[object Object],Search Exit Rate,[object Object],72% cotton,[object Object],95% rayon,[object Object],belle fleur chemise,[object Object],bridesmaid dress,[object Object],chunky sweater dress,[object Object],cocktail dress,[object Object],community denim,[object Object],customer service,[object Object],denim dress,[object Object],double zero clothing,[object Object],fuscha brides maid dresses,[object Object],kimono satin,[object Object],5,[object Object],7,[object Object],3,[object Object],484,[object Object],2,[object Object],300,[object Object],12,[object Object],21,[object Object],75,[object Object],8,[object Object],2,[object Object],1,[object Object],0%,[object Object],3%,[object Object],0%,[object Object],7%,[object Object],0%,[object Object],27%,[object Object],2%,[object Object],82%,[object Object],73%,[object Object],20%,[object Object],50%,[object Object],100%,[object Object]
THE DANGERS OF WEB ANALYTICS,[object Object]
Statistical significance is not baked in.,[object Object]
Qualitative / Quantitative - Learn More About Your Users With Web Analytics
-23.32%,[object Object]
It is very hard for even your most important set of numbers to really represent what you value as a company.,[object Object]
WA & UX <3,[object Object]
Qualitative / Quantitative - Learn More About Your Users With Web Analytics
web analytics data,[object Object],great for monitoring and measuring how well an organization is meeting its goals,[object Object]
user research data,[object Object],great for finding outliers and identifying causes, reasons, and intentions,[object Object]
wa + ux data,[object Object],use data from multiple sources to more efficiently discover problems, optimize designs, and test solutions,[object Object]
{a plug for nonprofits},[object Object],Analysis Exchange,[object Object],Partner with a web analytics mentor and an analytics student.,[object Object],Get analytics projects done for your organization…for free!,[object Object],http://www.analysis-exchange.com,[object Object]
{the end},[object Object],Erin Jo Richey,[object Object],@erinjo,[object Object],erin@flatfrogdesign.com,[object Object]

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