For this issue, I was responsible for writing the article titled "Lessons for the Road" and for partnering with the authors of "Motivating Wellbeing."

1. Issue 4 I SUMMER 2010
Motivating Wellbeing Minding Your Business:
Austria
Brooklyn
Israel
Riding to Wellbeing
Chief Culture Officer
Designing Wellbeing:
Re-focus. Re-invent. Rejuvenate.
Minding Your Business Motivating Wellbeing Riding to Confidence
Chief Culture Officer: Designing a Culture of Choice From the CATALYST Blog
Tools for CATALYZING Change CATALYSTS: News from Members and Friends of the Pratt Design Management Program

2. CATALYST Perspective Table of Contents
The Director of the Pratt Design Management Program introduces the significance of this issue of CATALYST
1 CATALYST Perspective
Designing Wellbeing: Re-focus. Re-invent. Rejuvenate.
4 From the
This issue of Catalyst explores the role of strategic design in enabling
CATALYST Blog
wellbeing and creating life style choices that deepen our sense of aliveness,
happiness and creative community. Our contributors help us define well
being and demonstrate its design in their own lives and work.
6 CATALYZING the
Conversation
Why is it important to consider designing wellbeing into our everyday lives
and enterprises? We asked our contributors to consider that question and 8 Minding Your Business: Profits
that Restore the Planet
to explore the meaning of well being in a world where just being can be
A conversation with Horst
challenging enough.
Rechelbacher, founder of Intelligent
They took the challenge. Their ideas enrich our understanding of how
designing for wellbeing can deepen our experience of life, encourage our
relationship with community and connect us in exchange experiences that are
18
Nutrients and Aveda
Motivating Wellbeing
Re-focus.
Re-invent.
both rewarding and fun. We are reminded that products, services and spaces An overview of behavioral
designed with wellbeing in mind can create mutually satisfying relationships theory and design strategies and
between those who create the experience and those who engage in them. how they can influence better
behaviors
Rejuvenate.
We discover in each article that well being can be variously defined, but that
it is more than happiness. It includes a feeling of exhilaration, a sense of
mastery and control. It is both personal and collective and is enhanced by a 28 CATALYST Voices
feeling of belonging and shared commitment to goals. Destination: Wellbeing
An introduction to how bicycling can
© The Design
Wellbeing implies a healthy blend of challenge and readiness mixed with Management Program support confidence in the individual
resilience and joy. It is a sense that all systems are “humming away nicely”. It of Pratt Institute, and communities
can be designed into the moments of a life, encouraged by the movements of April 2010
the body and enabled by organizations interested in cultivating aliveness.
Executive Editor: 38 Chief Culture Officer: What to Expect
Designing a Culture of Choice
But, not all of our systems are “humming away nicely.” Wellbeing is not a Adam Zoltowski An conversation with Lahav Gil, CATALYST was designed to stimulate
constant and availability to the conditions that support it varies across the President and CEO, Kangaroo Design thinking and encourage conversation about
boundaries of our world. Lack of wellbeing can create its own boundary. Managing Editor: the role of strategic design in defining
Life does not flourish when imagination and appetite go unfed, enthusiasm is Kevin Rorick and developing an economically, socially
undernourished and engagement with a living world is not encouraged.
Editorial Board:
48 Reflections Piece
Lessons for the Road
and environmentally sustainable future.
We have included numerous external links
Strategic design solutions are necessary to deepen happiness, enable a Erin Weber Erin looks back on what she learned in her time throughout the text and in the form of
creative economy and improve both our physical and emotional connection to Holly Burns as Executive Editor of CATALYST “related resources” at the end of each article.
life. Dante Clemons CATALYST is accompanied by a blog that is
Maggie de la Vega our means of continuing the conversation
In this issue, we focus on re-inventing and rejuvenating our organizations,
our personal lives and our relationship with each other and our world
Maren Maier
Mary McBride 52 Tools for CATALYZING Change
Super Natural Home by Beth Greer
between publications. Blog posts are related
to, as well as, unique from those in the digital
Denise Tahara The Happiness Project by Gretchen Rubin publication. You can find the CATALYST blog
CATALYST is an international dialogue on strategic design sponsored and LEED for Healthcare on our website:
published by the graduate program in Design Management at Pratt Institute of Visual Design:
Art and Design. Aditi Mukherjee http://www.CATALYSTsdr.com
Adam Zoltowski
Dr. Mary McBride
Director of the Design Management Program at Pratt Institute
Kevin Rorick
54 Infographic: Food and Health
Direct from CATALYSTsdr.com, a visual depiction of the The next CATALYST theme will be
Illustrations: connections between food, health and government spending. Designing Desire
Aditi Mukherjee Please submit article concepts and
recommendations for resources to:
Editors: CATALYSTsdr@gmail.com
Eileen Kiley & Denise
Tahara
56 CATALYSTS
News from Alumni and Staff of the Pratt Design Management
Program.Anke Stohlmann, Richard Green & Diane Ruengsorn
Cover Design:
Adam Zoltowski
2 CATALYSTsdr.com Re-focus. Re-invent. Rejuvenate 3

3. From the CATALYST Blog
Highlights from the timely and diverse content found at www.CATALYSTsdr.com/categories/blog/
fast or processed foods. What is Interior Design as Strategy
hopeful amidst all the bad news, A dialogue on the strategic value of interior
though, is the reminder that the design
power to change rests within
our hands as consumers and by Rene Ng
purchasers of these products.
However, this is still considering Renovation programs on TV have
the issue at a slightly shallow, undoubtedly made the general public more public,” as defined by the National Council The Khan Academy
economic level. To observe the use aware of the built environment. However, for Interior Design Qualification (NCIDQ). The Role of Education in Designing
of design thinking in this revolution, the time and thought processes behind Through this tenet, a designer will have Wellbeing
we must go past the effects, interior design is often left on the cutting applied occupational and safety standards,
statistics, even some of the causes room floor leaving the profession hugely including accessibility requirements of by Adam Zoltowski
and simply look at what motivates undervalued and decoration mistaken for the American with Disabilities Act (ADA),
us to consume these products. design. A wise professor, from Ryerson national and regional fire safety and building I can still remember vividly, in my past life
University’s School of Interior Design in codes, and ergonomics. Someone in a as a political science student, a classroom
Jamie encourages the use of wheelchair will be able to use the space debate about whether or not education was
Toronto, once said, “Interior designers must
fresh, unprocessed foods and it a right or a privelege. I’ve always believed
also know half of what an architect knows freely. People will be able to make a quick
is clear that he is concerned with it to be a right, as it benefits both society
and a quarter of what an engineer knows, and unobstructed dash for the exit in the
the quality of the ingredients. He and the individual. The idea that education
but they get half the pay and a quarter of event of a fire. Employees will not hurt or
also reminds us that food is one should be available to all is at the core of
the respect.” strain themselves on the job due to poorly
of the few things that nourishes
designed furniture. The Khan Academy, an open for all online
us, connects us to past traditions
Interior design or interior architecture, as it school where curious minds from around
of our families and culture and
is known in Europe, is responsible for most Recognizing that the construction the world can access information and
unites communities in unique ways.
of the spaces we live, work, and play in. industry is responsible for so much of the lessons on everything under the sun. Khan
He challenges us to think not only
Everything, from the overall layout of rooms world’s waste, headways are being made Academy, founded by Salman Khan, the
of the food we eat in terms of its
down to the exact location of the toilet throughout the trade and interior designers recipient of the 2009 Microsoft Tech Award
components and preparation, but
A Food Revolution also the meaning of it as a human practice paper dispenser, has been thought-out and are in a position to encourage environmental in Education, is a non-profit organization countries the schools are inadequate
The Strategic Value of Jamie Oliver’s TED strategically planned by an interior designer sustainability. We can push our engineers with the modest goal of supplying education at best, non-existent at worst.
“to inspire families to cook again.” This
Wish is at the heart of his strategic thinking, to add value. to use more efficient electrical and to ‘anyone, anywhere’. Khan, an MBA
because ultimately what needs to change mechanical systems. We can source more gradute from Harvard, started the online
by Giselle Carr local, sustainable, and non-toxic furniture, ’school’ by creating simple math lessons The Khan Academy is a powerful example
is not just the label on the food, but human A well-designed space will maximize the
equipment, and finishes. We can design on youtube for his cousin who lived abroad. of the use of design because Khan has
behavior. His reform of the British school use of real estate through efficient space
A few weeks ago, I watched Jamie Oliver’s more beautiful, timeless, and durable Before he knew it, thousands of people successfully developed an organization
food system is a testament to the power of planning, incorporate appropriate levels
talk on TED.com where he stated,“I were accessing his online tutorials. with a strong mission that requires limited
this type of behavioral change; my hope is of natural and artificial lighting, and use spaces instead of staying on trend only to
wish for your help to create a strong, resources and funds. By using the free
that his efforts in America will be met with non-toxic materials. For companies, this demolish and rebuild every five years. To
sustainable movement to educate every Education plays a big role in the overall technology provided by youtube, Khan has
similar success. means increased employee satisfaction, the public, we are purveyors of things cool
child about food, inspire families to cook issue of wellbeing. It has an impact on distributed education lessons to many
productivity, and wellbeing. The space and pretty, so we are duly responsible to
again and empower people everywhere corners of the globe, a feat that would
Other initiatives to transform the can also be considered an extension of a introduce these responsible practices in almost every level and facet of our lives.
to fight obesity.” I’ve become a huge fan have cost thousands of dollars ten years
experience of food in the education sector, company’s values and identity, translating order for them to become the norm. Interior If we start late in our schooling and
of his show and the conversation that it ago. Lessons are also not made with fancy
even at the tertiary level, have begun to into teambuilding within, and customer designers can probably tell you where to formal education, it has a ripple effect
has sparked within the population. What software, but basic freeware that come with
emerge successfully across America. It is loyalty through brand cohesiveness. put the sofa in your tiny condo and select that can last years. Income level disparity
has struck me most about Jamie’s Food any PC. For example, he used Microsoft
clear that the public is ready for this change, curtains to match, but interior designers between the educated and non-educated
Revolution is the social aspect and the Paint to illustrate his cousin’s first lesson.
for a myriad of reasons (health is one of Unbeknownst to the masses, an interior are positioned do so much more, for profit, has been clearly documented in recent
subtle use of design thinking. The statistics Khan stumbled upon the power of his idea
the largest); otherwise Jamie’s show would designer’s job is to “protect and enhance people, and planet. years, showing a correlation between an
are staggering as obesity-related diseases by chance, and has used his constraints to
not be such a huge success. The challenge the health, life safety, and welfare of the individual’s level of schooling and pay. If
are the leading causes of death in America. his advantage in growing the awareness
we face now is to rethink and redesign our students fall behind early on, they may
Jamie reminds us that during his 20 minute
approach to food, so that the policies and spend many years trying to catch up. A and popularity of the Khan Academy. It
TED talk, four Americans will die as a result
practices currently in place become our ally lack of adequate education programs can is also a sign of the changing times: one
of food-related illnesses. The effect this
in working toward a healthier population; also adversely affect communities, as poor man can single-handedly reach thousands
has had on the new generation of children
not just because we have to, but because educational offerings aid in keeping areas through the use of open access internet
growing up on processed foods is also
we want to. economically depressed. I was lucky to applications.
extremely disturbing, as we have “blessed”
the newest generation with a shorter have parents who both worked in education;
lifespan for the first time in human history. yet, not all families have matriarchs and
patriarchs who value education. In some
Recent films such as Food, Inc. have
depicted the level of artificial and unnatural
ingredients used in agriculture, as well as
Read more posts on the CATALYST blog at:
the national demand and consumption of
www.CATALYSTsdr.com/categories/blog/
4 CATALYSTsdr.com Re-focus. Re-invent. Rejuvenate. 5

4. CATALYZING the Conversation
An introduction to this theme of CATALYST Strategic Design Review
A SNAPSHOT OF GLOBAL WELLBEING
togo
burundi
denmark
finland comoros 1%
82% norway
sierra leone
sweden
10 HIGHEST richest country: burkino faso 10 LOWEST
netherlands The United States WELLBEING
WELLBEING
SCORES SCORES
costa rica rwanda
poorest country:
happiest country: Djiibouti
Costa Rica niger
new zealand
4%
62%
cambodia
australia
least happy country:
haiti
switzerland Zimbabwe
benin
canada
82% - thriving wellbeing struggling to achieve wellbeing - 0%
This infographic depicts the current state of global wellbeing. Regions in green and
Wellbeing Indicators yellow are thriving, while those areas in organge and red are struggling.
Look for these Based on qualitative surveys, wellbeing is measured by happiness, economic
indicators in each prosperity, health (physical and emotional as well as access to basic necessities)
article to see how and environmental impact (including carbon footprint). Most important to note,
Environmental
Economics Health
Impact they line up with is that wellbeing is a cumulative result of a number of factors, and cannot be
Happy Planet and measured through one aspect of life alone.
Gallup’s definition of
wellbeing. For more on the survey method and how data is weighted please visit gallup.com
and thehappyplanetindex.org
6 CATALYSTsdr.com Re-focus. Re-invent. Rejuvenate. 7

5. Dr. Mary McBride is the Director of the Design Management
program at Pratt Institute where she has been building out the program
and teaching in it since 1999. Mary is also a Partner in Strategies
Executive Summary:
Minding
for Planned Change. She, leads their strategic leadership and
stewardship practice coaching and facilitating change in individuals
As the business world faces
and organizations.Horst M. Rechelbacher An Austrian by
birth, and son of an herbalist, Horst M. Rechelbacher is an active a crisis point, new ways of doing business
Your Busines
environmentalist, innovative business leader, author, artist, and organic must be found. Horst Rechelbacher tells us
farmer. In 1978, Horst founded Aveda Corporation, a global plant-based about his experiences pioneering two innova-
cosmetic company. Nearly two decades later, he sold Aveda to Estee
tive and successful sustainable companies in
Lauder but remained a consultant until March 2003. Since then, he has
focused on a new product paradigm by founding Intelligent Nutrients, the beauty and cosmetics industry, Intelligent
a health and beauty product company utilizing 100% food-based Nutrients and Aveda. He explains how his
and organic-certified ingredients. Horst is one of the three original crusade to phase out the multiplicity of toxic
founders of Business for Social Responsibility, which promotes the PRofits that restore the planet
ingredients in cosmetics has led to a new para-
idea that businesses have the greatest responsibility and opportunity
to provide sustainability to all living species. In his continuing study of digm of products based on food chemistry and
plant-based medicine, he collaborates with noted physicians, chemists A conversation with Horst Rechelbacher a new model for business. He shows us that by
and pharmacologists, as well as with experts and traditional healers Founder of Intelligent Nutrients and Aveda merging self, community, and environment, we
throughout the world. can usher in a new age of enlightened capital-
Maren Maier is a graduate of the Design Management Program ism that nurtures wellbeing and creates profits
at Pratt, and is currently a Buyer at ABC Carpet & Home, a home Conducted by Dr. Mary McBride, Ph.D and Maren Maier while restoring the planet.
furnishings store in New York City. She oversees a department of
socially and environmentally responsible home products, entitled ‘ABC
Home & Planet’ and she is in charge of transitioning suppliers to more
sustainable production processes, while simultaneously educating
consumers about the value of conscious consumerism
Native to Morocco,
the Argan tree is the
source for natural,
rejuvenating body oil
Wellbeing Indicators
8 CATALYSTsdr.com Re-focus. Re-invent. Rejuvenate. 9

6. Strategy in MARY “The dark irony is that the COSMETICS: “Nobody tests these
Transforming big industries
Action is an extremely challenging
task. There are so many
things we put on our bodies RE-DESIGNING WITH FOOD
products and ingredients for
How to Effectively
Manage I, Inc.
people who say it can’t be
done, and then there are to cover our perceived HORST
To redesign beauty products, we have to look toxicity or how they affect
defects or make ourselves
people like you who are at chemistry. What is available to us? I think the
Before attempting to
us on a cellular level.”
doing it. You’ve had amazing solution can be found in food chemistry. By using
create a successful successes with Aveda and food as medicine, we can apply the flavors and
business venture, ask
yourself if you are
successfully operating
have just launched your
new company, Intelligent look better are often toxic.” colors of things like seeds, berries and vegetables.
They are intense in color, concentrated and
your inner business.
Nutrients. What motivates have high antioxidant food values. I call it skin HORST
you? and dangerous. The only testing performed on I started Aveda more than 30 years ago and left
or lip-delivered nutrition, because it can deliver
cosmetics and personal care products are for eye because it was time to reinvent myself. Back
Then, lead your inner and skin sensitivity.
good things at the same time as you beautify. So,
life like you are its then, certified organic products were not available.
HORST in a way, you are turning super foods into super
Raw material manufacturers promised us natural
CEO: That’s exactly why I am doing it, because I know cosmetics. I like to follow traditional formulas and
This is unfortunate, because anything that goes ingredients, yet no one told us, for example, that
it can be done. I want to show the cosmetics’ then stretch them with my imagination to create
» Hold daily meetings on the skin is in the blood seconds later. Any sodium laurel sulfates derived from coconut was
industry that it is possible to design a better new aromatic compositions.
ingredients absorbed by our skin bypasses the a petrochemical process. We didn’t know
product. From their point of view, what I am doing They all have a purpose and
» Understand the detoxifying enzymes in our liver, which protect that in those days, and it took us decades
with Intelligent Nutrients is absolutely ridiculous. do something of benefit.
interdependence of us from toxins in food. That means the harmful later to realize this synthetic process.
each department Ultimately, I am trying to go beyond the chemicals that you apply to your skin are more The word natural is very confusing
traditional cosmetic pursuit of outer beauty to the toxic and pose greater cancer and other risks, because petrochemicals are
» Be a dedicated core elements that compose true beauty, in order than if you ate them.1. also natural. Crude oil is
apprentice to your to find the ultimate sense of health and wellbeing. a natural substance
organization from earth; it’s
MARY
» Conduct a weekly
MAREN What are the effects of these substances on a mineral oil,
It’s interesting, because the official definition but it’s
inventory our bodies?
of cosmetics goes against the very idea of
beautification and health. The American Heritage
» Focus on service HORST
Dictionary defines ‘cosmetics’ as “something
towards all We have evidence of the dangers of heavy
superficial that is used to cover up a deficiency
stakeholders metals and other hazardous substances on the
or defect.”
body, some of which are known carcinogens. Dr. not edible
» Never lose sight of Samuel Epstein, a professor of Environmental and and extremely
the bottom line COSMETICS: TOXIC BEAUTY Occupational Medicine, describes the different toxic, even when
types of hazardous substances and their effects refined. Intelligent
on the human body in his books. He also lists Nutrients in
HORST products that contain these “horrific substances” contrast is based
Food chemistry
encourages the
When we look at the cosmetics industry, we are by category, and the list is endless: shampoos, on hi-tech, nutritional development of
really looking at the petrochemical industry. And deodorants, toothpastes, lotions, blushes, eye substances. I hired chemicals and
products designed
literally to this day, it’s the base of everything that shadows, mascara, lipstick, hairspray, etc. On food chemists to help from the outset
makes up a beauty product, including surfactants, average, women use about twenty-five cosmetic me create a new paradigm using ingredients
preservatives, lubricants, colorants, packaging, of products, where we utilize that pose no
products on a daily basis, and many ingredients MARY hazards to our
etc. That needs to be corrected. It’s outdated in these products are not digestible, not even certified organic, nutritional health.
This is what
recyclable. Babies are even born with cosmetic ingredients to make products
you started at The ultimate goal is
waste, because it is transferred through the that, when taken internally and
Aveda over 30 years ago. Are you not only to design
umbilical chord and breast milk. A recent study applied topically, deliver the best benefits to the products safe
perfecting the process with Intelligent
of 31 brands of lipstick sent to laboratories for body. enough to put in
Nutrients? our mouths, but to
testing showed 61% contained lead1. Why are we design ones that
putting things on our skin that we wouldn’t put in MAREN deliver nutritional
value upon
our mouths? What is your goal with Intelligent Nutrients? application.
Intelligent Nutrients
is has achieved
MAREN HORST this by integrating
How are you redesigning beauty products to fix A favorite food of the Aztecs, organic farmers,
AGAVE is high in fructose We are very small, and I want to stay that way.
food chemists, and
this problem? rather than glucose,which I am focused on small batch production and cosmetic chemists
allows it to be absorbed slowly high quality, because to do what I do, you have in the product
into the blood stream. development
to go the extra mile. I don’t just work with one
process.
10 CATALYSTsdr.com Re-focus. Re-invent. Rejuvenate 11

7. Cosmetics Industry has
TOXINS FOUND
IN COMMON
Women use about 25 cosmetic products on a
daily basis, and many ingredients in these
products are not digestible or recyclable.
“When you look at the legal borrowed a page from the
playbook of the tobacco
CATALYST ter
CATALYST
Definition: Pure
interpretation of cosmetics,
Babies are even born with cosmetic
waste, because it is transferred industry by putting profits Sourcing:
EVERYDAY through the umbilical chord ahead of public health.”1 A method of
and breast milk. There are sourcing materials
SKIN PRODUCTS. five main classifications Over ten years later, this is
the FDA says it is neither a
that ensures
of chemicals found in ingredients are
beauty products. still the case.
100% organic, not
tested on animals,
food nor a drug, which means Fortunately, there is a free of synthetic
ingredients, and do
group called the Organic not exploit workers.
that the cosmetics industry is
Consumers Association
that wants to inform and
protect the public. The
largely self-regulated.” OCA has tested many
personal care products
for dioxane, surfactants,
two, three or four species. I’ve been studying fragrances for phthalates
indigenous plant species for many years, and it’s and other petrochemical ingredients. Intelligent
Product Types
PRODUCTS FOR INFANTS AND CHILDREN a pharmacopeia. Nutrients recently joined the OCA, Dr. Bronners
SOAPS, SHAMPOOS AND DEODORANT
and Organic Essence in filing a complaint with
HAIR DYES
beauty and nail products
I travel around the globe to find the best raw the USDA to request a federal investigation into
SUNSCREENS AND SUNBLOCKS materials. In doing so, I practice what I call ‘pure misleading organic labeling of personal care
NEUROTOXINs womens cosmetics
sourcing,’ which ensures that the ingredients
Chemicals that have a direct products. Thankfully, the federal courts passed
effect on the body’s nervous system. I use are 100% organic, not tested on animals, a ruling in 2005 that stated cosmetics companies
ETHYL METHACRYLATE free of synthetic ingredients, and do not exploit
METHYL METHACRYLATE must also comply with USDA organic regulations
SKIN IRRITANTS workers. This is an enormous challenge for many specifying the exact definition and parameters
Chemicals that cause reactions or irritations when
applied to the skin. reasons, particularly with organic certification, of the ‘organic’ label, which should help keep
HYDROXY ACIDS but we are doing it. To ensure quality, I recently companies from using the word under false
TALC
PENETRATION ENHANCERS started my own organic farming operation, using pretences.
Chemicals that improve the absorption of solar power, electric farm vehicles and purified
other ingredients, which poses significant
water for irrigation.
danger if those ingredients are toxic.
BENZYL ALCOHOL
MAREN
HYDROXY ACIDS In light of these regulatory issues, do you have
NANOPARTICLES (MICRO FINE, ULTRAFINE) HORMONE DISRUPTERS I’ve been operating the farm now for six years
Chemicals that imitate the effects of natural any words of advice or inspiration for designers
BENZOPHENONE- 3
hormones in the body. When mistaken for its own and grow many of the certified organic
ETHYL METHACRYLATE and entrepreneurs?
GLYCERYL
hormones, the body disrupts its natural processes. preservatives for my products. This cuts out the
PARABEN
PHENOL FORMALDEHYDE RESIN PHTHALATES (DEHP AND DEP BENZOPHENONE-3) middlemen and ultimately allows me to have a
METHYL METHACRYLATE OCTYL-METHOXYCINNAMATE (OMC) more holistic understanding of my business. HORST
LANOLIN OXYBENZONE We need to redesign, totally redesign everything.
BISABOL 4- METHYL-BENZYLIDENE CAMPHOR (4-MBC)
If we don’t, we risk becoming collectors of the
HYDROXY ACIDS
NANOPARTICLES (MICRO FINE, ULTRAFINE)
ETHYLENEDIAMINE TETRA-ACETIC ACID (EDTA)
TRICLOCARBAN
MARY old, paying homage to a system that is broken.
DISODIUM EDTA TRICLOSAN What has been your biggest hurdle since starting
BENZOPHENONE- 3 Each individual and every organization must
Intelligent Nutrients?
OCTYL-METHOXYCINNAMATE (OMC) play a part in manifesting a new system of
ETHYLENEDIAMINE TETRA-ACETIC ACID (EDTA)
SODIUM LAURYL SULFATE ‘enlightened enterprise.’
CARCINOGENS
HORST
Chemicals that are shown in lab testing to cause cancer. Finding honest suppliers and educated
LIMONENE consumers. There are so many companies out
CATEARETHS (ETHYLENE OXIDE & DIOXANE)
there screaming organic this, natural that, when
“We need a new
POLYETHYLENE GLYCOL (PEG) (ETHYLENE OXIDE & DIOXANE)
LAURETHS in fact their products are not certified. This
TALC (TALCUM POWDER)
TRIETHANOLAMINE (TEA) (PRECURSOR TO NITROSAMINE) misleads consumers into thinking products are
LEAD ACETATE
P - PHENYLENEDIAMINE (CARCENOGENIC FOLLOWS OXIDATION)
CI DISPERSE BLUE 1
safe. Even though cosmetics use some of the
same ingredients that are in drugs and foods, understanding of health,
both of which are regulated by the FDA, there
a new relationship with
D&C RED 33
HC BLUE NO.1
DIETHANOLAMINE & TRIETHANOLAMINE
lacks a governmental watchdog. When it takes
POLYETHYLENE GLYCOL millions of dollars to reformulate a product or
DMDM-HYDNATOIN (PRECURSOR TO FORMALDEHYDE)
IMIDAZOLIDINYL UREA
QUATERNIUM - 15
change one small ingredient, it is not surprising
when large manufacturers look for ways to ourselves, a new respect
for wellbeing.”
DIAZOLIDINYL UREA (PRECURSOR TO FORMALDEHYDE) cut corners. Senator Edward Kennedy read
FD&C RED 40
POLYSORBATES a statement at Senate hearings on the FDA
Reform Bill On September 10, 1997 stating: “The
12 CATALYSTsdr.com Re-focus. Re-invent. Rejuvenate 13