Global Business Speaker Erik Vermeulen presents at the 2011 BlackBerry Innovation Forum in Johannesburg. In this presentation he shares how Social Media platforms can be instrumental in building corporate culture, as well as be effective in communicating with employees, customers and business partners.

2. Effective Communication using Social Media. Erik Vermeulen

3. Sheer Driving Pleasure Beat the Benz

4. GLOBALLY CONNECTING PEOPLE HIP GEEK

5. Why is company culture important?

6. 68% of customers leave because of poor employee attitude.

7. 41% of customers are loyal because of a good employee attitude.

8. 70% of customer brand perception is determined by experiences with people.

9. Global Economic Change

10. Right now, Gen Y outnumber Baby Boomers, 96%belong to Social Networks

11. In 1995, the average person had 27 connections. In 2005, the average person had 215 connections.

12. SMS= Brand

13. WHO?

17. How can we help you?

18. WHAT?

19. Lesson #1 Listen

20. Lesson #2 Grow organically

21. Lesson #3 Employees and Customers own your brand

22. Lesson #4 Involve employees and customers.

23. @ErikMVermeulen