At Fathom Realty, we understand that every agent’s needs are different and one size does not fit all. Our 100% commission plans were created to ensure the highest level of support, technology and training are available to our agents while still providing the industry’s best commission plans. Get more, keep more! ARE YOU READY TO GET MORE FROM YOUR REAL ESTATE BROKER? Call Us Today! Yours to Count On, Erika Madsen 602.849.6576 - Direct/Text emadsen@fathomrealty.com Fathom Realty - Southeast Valley District Director

1. Get more. Keep more.

2. The Fathom Story
Here to Serve. Here to Stay.
Fathom was founded amidst the real estate downturn in 2009 and has
experienced exponential growth in challenging market conditions.
Industry leaders nationwide have been drawn to the Fathom Story of
servant leadership, offering game changing value for agents, and
simplifying real estate technology for everyone.
500+ agents (30 - 40 new agents joining monthly)
35 market centers, 11 states (more launching each month)
Fathom Locations
Georgia, South Carolina, North Carolina, Virginia, Maryland, Texas, Arizona,
California, Nevada, Ohio, Oregon.

3. The Fathom Story
Help, Innovate & Serve
Fathom was founded on Biblical principles and embraces the concepts of
“servant leadership” (embracing a culture of putting each other and our
clients first) and “abundance” (acknowledging there is more than enough
business to go around and for all associates to be successful.)
Fathom’s values can be summed up with out mission: To Humbly Inspire &
Serve.
Humbly go above and beyond for our clients and colleagues. Inspire
innovation through fresh ideas. Serve one another, seeking nothing in return.

4. The Fathom Model
Real Estate Brokerage, Simplified
Comprehensive
Support &
Training
Powerful
Technology
Lead
Generation
Professional
marketing &
branding
Leaders who place
their agents needs
above their own
Industry Leading
Commission Splits
Revenue
Sharing
Everything you need to run YOUR real estate business.

5. Industry Leading
Commission Splits
$300,000
X 3%
$9,000
-295
$8,705
SALES PRICE
COMMISSION
GROSS COMMISSION
TRANSACTION FEE
YOUR COMMISSION
E&O is included!
No franchise fees!
No desk fees!
No tech fees!
No hidden fees!

6. The Fathom Technology
Personal Websites with IDX search
Provide your clients with an amazing
search experience and enjoy industry
leading conversion results while all the
leads go directly to you!
Mobile Websites
Embrace the trend towards
mobile and provide your clients
with a convenient way to search
for homes!

7. The Fathom Technology
Lead & Contact Management
Watch your clients website activity,
identify who’s hot and ready to buy,
save notes, contact info and sort with
ease. All in one place!
Drip Campaigns
Our back end system has drip email marketing
built in, which allows you to stay in front of
your current and past clients with ease. Work
smarter, not harder using pre-built campaigns
custom-tailored to numerous client types.

8. The Fathom Technology
Single Property Sites
Win listings by providing added value.
Unlimited beautiful single property
websites included for all Fathom agents!
Text-to-lead Sign Capture
Provide buyers with instant access to details
and photos from the MLS directly on their
smart phone which sends their information
directly to you.

9. The Fathom Technology
Verified Testimonials
Close a transaction, get a review, manage the
ones you like and have your name and
reviews rank on Google! Share and stream
your testimonials on Facebook and your email
signature. Let your past clients do the talking!
Transaction Management
Intuitive, easy to use, and all stored in the
cloud. Our transaction system walks you
through each transaction step, tells you which
documents are required for your transaction,
and securely stores them when you’re done!

10. Support & Training
Table Funding- Get Paid at Closings
At Fathom we want you to receive your
commission checks right away. How does
receiving your 100% commission check
at closing sound to you?
Local District Directors
Dedicated local brokers in each area
are trained and committed to
support YOU and YOUR business.

11. Support & Training
Agent Mentorship
FAST Program. The Fathom Agent
Success Training is a 12 week
intensive 1 on 1 mentorship
program created for agents with
less than one year of real estate
experience or who need that oneon-one, hands-on guidance.
Coaching
There are two common traits of the industry’s top performing
agents – they stay in touch with their past clients consistently
nurturing their referral base and virtually all of them have a
coach. We provide coaches to help you achieve the next level in
your business for a fraction of typical cost.

12. Support & Training
Live & Online Training
Hundreds of online training courses
available 24/7 as well as live monthly
training classes in every Fathom market.
Dedicated Help Desk
The LIVE Fathom agent help desk is
staffed 18 hours a day. Receive fast
answers for all things technology,
Fathom and beyond!

13. Comprehensive Support & Training
Knowledge Base
Get all your Fathom questions answered in one easy to search place!
Fathom Wiki is a comprehensive knowledge base that is available 24/7
with access to logos, business cards, and more. Can’t find the answer?
We have a dedicated Help Desk available to help!

14. How Important is Your
Company Brand?
Most important factors
when choosing an agent
(NAR survey)
Professional
designations held by
agent
1%
Exhibit 4-15
Agent's association
with a particular firm
3%
Other
4%
Agent is honest and
trustworthy
32%
Reputation of agent
23%
Agent has caring
personality/good
listener
10%
Agent's knowledge
of neighborhood
11%
Agent is friend or family
member
16%

15. Branding – Feature YOU
At Fathom we believe that branding your business is critical to your success!!!
We are here to help support and grow your business and your brand.

16. Social Media Made Simple
Social Media
Fathom recognizes the importance of Social Media, so
through our EXCLUSIVE partnership with Social Media
Guardian, we pick up some of the cost of automating
your online presence so you can spend more time
selling homes.
• Create your Facebook and twitter accounts
• Create and post content
• Create Facebook ad camping to increase your “likes”
• Subsidized price: $69 per month (includes $30/mo
Facebook ad budget.)

17. Revenue Sharing
Can you refer one agent each month for 3 years?
Year 1
12 agents X 8 closings/yr/agent
96 transactions X $45 =
$4,320 per year
Year 2
24 agents X 8 closings/yr/agent
192 transactions X $45 =
$8,640 per year
Year 3
36 agents X 8 closings/yr/agent
288 transactions X $45 =
$12,960 per year
You Can Earn Every Year

18. YOUR Success is Our Business
Stories From the Fathom Family
Chris Spear
$1.4m closed sales in 2011 w/ “big box broker” before Fathom
$8m+ in 2013 with Fathom
“One of the most important Fathom benefits is the low commission
split. It allows me the ability to invest tens of thousands of dollars of
commissions, that would have been paid to other Sponsoring Brokers,
and use them in my marketing budget. I am convinced this has been the
largest contribution to the rapid growth of my business.”

19. YOUR Success is Our Business
Stories From the Fathom Family
Adriane Terrell
2.5 years in the industry.
6 months with “big box broker” with 0 results.
$1m+ closed in first 12 months with Fathom.
2013 averaging 4 closings/month!
“This is due to the great support from the Fathom team and
structure. I am given flexibility to go out and build a business.
There is always someone there to answer your questions with just
an email or a phone call.
I would never even consider working with another broker. I am a
Fathomer for life.”

20. YOUR Success is Our Business
Stories From the Fathom Family
Michael Creighton – District Director Greater Denton
“When I started my career I was a journeyman for 5 years until I met
Josh Harley. From that moment on I knew Fathom could provide a solid
real estate business as well as a career path……and I was right. In the
time I have been with Fathom I have climbed the management ladder
from a team leader to District Director and the sky is the limit. It is a
great feeling waking up every day loving my career. I can never thank
Josh enough for that day when we met for the first time. Fathom Realty
offered me a great career path opportunity beyond growing my sales.”

21. YOUR Success is Our Business
Stories From the Fathom Family
YOU
Saved thousands in commission splits.
Used savings to re-invest and help you double sales.
Saved hundreds in technology.
Simplified your life.
Spent more time with family.
Served your community and peers and found purpose in your career.
Future Fathom Leader?

22. Serving those who serve us.

23. Lead Generation
“Serving Those Who Serve Us”
In 2012 Hometown Heroes closed 200 real estate & mortgage refinance transactions.
• Powerful loyalty program exclusive to Fathom Realty
• Grow your business promoting the Hometown Heroes program
• Military, Police, Fireman, Teachers, Healthcare workers and government/nonprofit all qualify for the program.
• Exclusive benefits to clients, loyalty to agents
• A true Win/Win and way to serve your community
Hometown Heroes internet lead registrations have converted to closings at 10x the
rate of standard real estate internet lead registrations.

24. Heroes Website

25. Fathom Leadership
Leadership Team
Josh Harley, Founder/CEO
Realtor®, Creative visionary, Avant-gardist, CEO Hometown Heroes,
CEO/Founder IntelliAgent, CEO/Founder Everdrive Solutions, Internet
Sales Manager Highland Homes, U.S. Marine
Joe Worth, President
Realtor®, Economist, Entrepreneur, President/Founder Quail Point
Corp, Vice President Roth Capital, NYU Stern MBA
Marco Fregenal, CFO/COO
Highly skilled & experienced business operator, Founder & CEO
Carpio Solutions, President/COO Ultimus Inc, Co-fonder & COO of
Pagenet Brazil, President/COO HowStuffWorks.com
Stacy Zotter, VP of Operations
Compliance & training expert, Fathom managing broker, MPP Duke
University, BS West Point

26. How is your business doing?
VALUE
We Recognize YOU are Valuable.
What Value are you getting from your Current Broker?