The document discusses the "Google society" and the "Snowflake Effect". It summarizes that Google indexes over 3 billion web pages and Facebook has over 1.5 billion users. It also notes that services like iTunes, Last.fm, and Pandora provide highly personalized music recommendations for each individual user. The document argues this trend of massive personalization on the internet will continue, with learning platforms, science portals, and augmented reality bringing more "snowflake" personalized experiences.

1. De ‘google maatschappij’
het Snowflake Effect
Emeritiforum, K.U.Leuven, B, 25 Februari 2010
Erik Duval
K.U.Leuven & ARIADNE & IEEE LTSC
http://erikduval.wordpress.com
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2. Thanks - merci - gracias - dank u-
köszönöm -
MANY thanks
for the invitation !
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3. http://www.slideshare.net/erik.duval
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4. My team:
technology enhanced
learning, music & research

5. de ‘google maatschappij’ ?
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12. http://www.wired.com/magazine/2010/02/ff_google_algorithm/
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13. not that new...
Paul Otlet (1868-1944, B)
• “There is too much to read”...
• Universal Decimal Classification
• Mundaneum
Vannevar Bush (1890-1975)
• Memex
Jim Gray (missing...)
• Unlocking peer-reviewed literature
• PubMed for other sciences
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14. google is ‘maar’ een voorbeeld...
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15. > 3.000.000/day
> 3.400.000.000 total
facebook
> 30.000.000/day
>15.000.000.000 total

16. download
> 1.000.000.000 videos/day
upload:
20 hours video/min

18. 44.000 sites
20.000.000 users
1.900.000 courses
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19. >180.000
http://portal.mace-project.eu/

20. more is just ... more ?

21. http://www.thelongtail.com/
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22. “better
problem”
but still: a
problem
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23. the snowflake effect
massive hyper-personalization
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24. loads of good examples in music
iTunes Genius, last.fm, pandora.com, tunify.com, blip.fm,
deezer.com, grooveshark.com, mufin.com, yamelo.com,
jango.com, imeem.com, musicmesh.net, jiwa.fm, ...
and many many many many more
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25. snowflake in music...
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26. We do NOT (need to) understand how music works!

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30. learning 2.0
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33. http://sharetec.celstec.org/gddf/mace_AR.mov

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35. science2.0
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36. 36 http://sites.google.com/site/kulmoreapp/

37. future
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38. http://www.ted.com/index.php/talks/pattie_maes_demos_the_sixth_sense.html

39. http://www.youtube.com/watch?v=qCSSBEXBCbY&NR=1
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40. "The future has
arrived; it's just
not evenly
distributed.”
--William Gibson
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41. http://aspect-project.org/ http://www.icoper.org/ http://www.role-project.eu/ http://www.stellarnet.eu/
Questions?
http://erikduval.wordpress.com/
http://www.cs.kuleuven.be/~erikd
twitter: @ErikDuval
Thanks! 41