1. The Snowflake Effect
beyond l’embarras du choix
Erik Duval
K.U.Leuven & ARIADNE
http://www.cs.kuleuven.be/~erikd
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2. 2

3. http://www.slideshare.net/erik.duval
3

4. 4 http://flickr.com/photos/mcblood/2058137100/

5. 5 http://flickr.com/photos/mcblood/2058137100/

6. 1. We evolueren van schaarste naar overvloed
(quot;a better problemquot;)
5 http://flickr.com/photos/mcblood/2058137100/

7. 1. We evolueren van schaarste naar overvloed
(quot;a better problemquot;)
2. Dat creëert zijn eigen problemen
(quot;l'embarras du choixquot;)
5 http://flickr.com/photos/mcblood/2058137100/

8. 1. We evolueren van schaarste naar overvloed
(quot;a better problemquot;)
2. Dat creëert zijn eigen problemen
(quot;l'embarras du choixquot;)
3. Die kunnen we aanpakken met hyperpersonalisering
(quot;the snowflake effectquot;)
5 http://flickr.com/photos/mcblood/2058137100/

9. 1. We evolueren van schaarste naar overvloed
(quot;a better problemquot;)
2. Dat creëert zijn eigen problemen
(quot;l'embarras du choixquot;)
3. Die kunnen we aanpakken met hyperpersonalisering
(quot;the snowflake effectquot;)
4. Dit vereist geen technische doorbraak
(quot;the future has already arrived; it is just not evenly distributedquot;)
5 http://flickr.com/photos/mcblood/2058137100/

10. if you fold a piece of paper 50
times, then how thick does it get?
6

11. if you fold a piece of paper 50
times, then how thick does it get?
about the distance to the sun...
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12. if you fold a piece of paper 50
times, then how thick does it get?
about the distance to the sun...
http://www.worldpopulationbalance.org/pop/stats.php
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13. abundance in music
?

14. food abundance in music
travel
content
?
media
...

16. > 2.000.000.000 images

18. Jan 2008:
80.000.000 users
3.000.000.000 videos

22. >5000
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23. not that new...
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24. not that new...
“there is too much to read”
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25. not that new...
“there is too much to read”
• Paul Otlet (1868-1944)
• Universal Decimal Classification
• Mundaneum http://www.mundaneum.be/
12

26. not that new...
“there is too much to read”
• Paul Otlet (1868-1944)
• Universal Decimal Classification
• Mundaneum http://www.mundaneum.be/
Vannevar Bush (1890-1974): memex
12

27. not that new...
“there is too much to read”
• Paul Otlet (1868-1944)
• Universal Decimal Classification
• Mundaneum http://www.mundaneum.be/
Vannevar Bush (1890-1974): memex
Jim Gray (missing...)
• unlocking peer-reviewed literature
• PubMed for other sciences
12

28. Searchability
http://globe-info.org/
13

29. 14 http://info.melt-project.eu/

30. http://www.mace-project.eu/

31. http://aspect.eun.org/ 16 icoper

32. from scarcity to abundance
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33. from scarcity to abundance
a “better
problem”
paradox of
choice
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37. 19

38. snowflake in music...
20

39. snowflake in music...
20

40. snowflake in music...
20

41. snowflake in music...
20

42. snowflake in music...
nice bootstrapping, too!
20

43. snowflake in music...
nice bootstrapping, too!
20

44. snowflake in music...
nice bootstrapping, too!
20

45. snowflake in music...
nice bootstrapping, too!
20

46. snowflake in music...
nice bootstrapping, too!
20

47. The future has already arrived.
It's just not evenly distributed yet.
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48. 22 http://flickr.com/photos/mcblood/2058137100/

49. 1. We evolueren van schaarste naar overvloed
(quot;a better problemquot;)
22 http://flickr.com/photos/mcblood/2058137100/

50. 1. We evolueren van schaarste naar overvloed
(quot;a better problemquot;)
2. Dat creëert zijn eigen problemen
(quot;l'embarras du choixquot;)
22 http://flickr.com/photos/mcblood/2058137100/

51. 1. We evolueren van schaarste naar overvloed
(quot;a better problemquot;)
2. Dat creëert zijn eigen problemen
(quot;l'embarras du choixquot;)
3. Die kunnen we aanpakken met hyperpersonalisering
(quot;the snowflake effectquot;)
22 http://flickr.com/photos/mcblood/2058137100/

52. 1. We evolueren van schaarste naar overvloed
(quot;a better problemquot;)
2. Dat creëert zijn eigen problemen
(quot;l'embarras du choixquot;)
3. Die kunnen we aanpakken met hyperpersonalisering
(quot;the snowflake effectquot;)
4. Dit vereist geen technische doorbraak
(quot;the future has already arrived; it is just not evenly distributedquot;)
22 http://flickr.com/photos/mcblood/2058137100/

53. Questions?
http://erikduval.wordpress.com/
http://www.cs.kuleuven.be/~erikd
Thanks!
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