Social Business talk for CamCreative Feb 2011
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One look at how tapping into social communities can transform business
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Social Business talk for CamCreative Feb 2011
- 1. Social X Social Business and learning from our communities Eric Swain | CamCreative | 24 Feb, 2011
- 2. 0. Remember Marketing Is Broken Noisy, pushy, tricky Business Is Broken Productivity = Quantity (not Quality) Top down, take it or leave it Profiteering, short term-ism
- 3. radically interdependent increasingly transparent tightly hyper-connected brutally hypercompetitive viciously volatile http://bit.ly/gYGdO3
- 5. 1. Social Media Trust Connection Community
- 6. 2. “These tools don’t get socially interesting until they get technologically boring.” - Clay Shirky
- 7. The power of social media lies in people using these tools – the creation of self-organised communities of like-minded people– making it a good way for businesses to inform, understand and connect with the people who buy their products and services.
- 8. 3. SocialCRM “The company’s response to the customer’s control of the conversation.” - Paul Greenberg
- 9. 3. SocialCRM “The true value of SCRM is not listening or engaging, it is ACTIONABLE INSIGHTS.” - Esteban Kolsky
- 10. 3. SocialCRM Business “... actionable insights... that will help a business make their customers’ experiences better...” - Some Guy
- 11. 4. Responsiveness Turns Value Propositions Into Value Conversations - UmairHaque
- 12. The most responsive company in the world 1. Decisions are effortless 3. Democratic Next Generation Agility 2.
- 13. 5. Democracy Participative Deliberative Associative Consensual - UmairHaque
- 14. 3.1 SocialCRM Business actionable insights Better marketing Better service Better products
- 15. 6. Remember Social Media risks being misused Social Business could be transformative
- 16. 7. Thanks Eric Swain +44 7773 798259 eric@spice.co.uk @ericswain
- 17. Credits: Photos: Tokyo AdWall: Vincent Van der Pas Crowd Kiss: http://www.flickr.com/photos/acousticskyy/3651475141/ Quotes/Resources: Clay Shirky: How social media can make history Paul Greenberg: Time to Put a Stake in the Ground on Social CRM Esteban Kolsky: The SCRM Roadmap Some Guy: Social Media is dead; long live social CRM UmairHaque: The New Capitalist Manifesto
Notas do Editor
- Done badly
- If done well
- Value props = top down, take it or leave itValue convs = deeply democratic
- Participation = those affected most by decisions have right to take part in them - Threadless, Walkers, JelliDeliberation = can reason, not just vote, to reveal diff perspectives and values - StarbucksAssociation = public spaces for deliberation , unencumbered by managerial fiat Consensus = through allowing dissent, maybe veto