1. ERIC SHEARIN ewshearin@gmail.com | cell 619.992.3126
3940 Dove Street #318, San Diego, CA 92103
www.linkedin.com/in/ericshearin
www.ericshearin.net
Resume Highlights

2. Profile
Innovative, creative communications professional with over 14 years of in-house
and agency experience looking to transition into marketing or advertising.
Proficient at translating complex corporate, medical, and scientific information
for business and creative teams. Proven ability to encourage conceptual thinking
while feeding the creative process to turn ideas into results that exceed
expectations. Calm and centered under tight deadlines while maintaining a
strong focus on innovation and quality. Team player who strives to bring out the
best in his colleagues throughout the lifecycle of a project.
Skills
• Strategy / Business Development • Key Message Development
• Corporate Communications • Marketing Communications
• Web Strategy and Program • Public Relations
Management • Medical Education
• Branding • Online Education

3. Marketing Communications / Branding
• Demonstrated proficiency in translating complex business concepts from
executives and scientists to graphic designers and web developers to create
content understandable and appealing to all important audiences.
Instrumental in the development of integrated communications materials for
various companies including, websites, fact sheets, exhibits, slide
presentations, annual reports, press releases, executive scripts, and Q&A
documents.
• Managed corporate communications and public relations through the clinical
development, FDA approval and US market launch of two first-in-class
diabetes products that generated over $80 million in first-year sales. Acted as
sole communications representative on inter-company marketing committees
for major drug development collaborations. Supervised multiple public
relations and communications agencies. Received inaugural “Excellence in
Marketing and Alliance Teamwork” award for role in prominent drug
development and commercialization partnership.

4. Marketing Communications / Branding (cont.)
• Led corporate rebranding project for a public company, including oversight of
$500,000 budget and coordination of company executives and external
agencies. Instrumental in the rollout and education of employees on new
branding guidelines.
• Handled all aspects of community outreach programs at a non-profit
technology organization, encompassing grant writing, budget
management, design and production of communications pieces, and
solicitation of donated goods and services.
• Organized and participated in multiple investor road shows during public
stock offerings, including investor identification and outreach, briefing and
coordination of executive team, and post-trip follow-up.

5. Strategy / Business Development
• Directed the launch of a new corporate venture in medical
education, including branding, website strategy, proposal
planning/writing, budget creation, and business development.
• Developed concepts for complex medical education initiatives encompassing
proposal development, budget creation, and promotion to potential funders.
• Created media and investor communications plans, encompassing corporate
and product-specific needs, for a publicly traded company.
• Introduced an annual investor reception at a major investor
conference, providing a platform for educating investors around complicated
research topics, and raising awareness of the company name.

6. Web Strategy / Development
• Spearheaded development of complex medical education website from the
ground up including management of creative and website development
teams, marketing strategy, and content discussions with nationally prominent
physicians.
• Authored and redesigned the corporate website of a public company from
the bottom up to improve quality of information and ease of use.
• Led numerous website redesign projects to improve navigation, quality of
content, feedback/analytics, and overall user experience.

7. Project Management
• Successfully executed the first meeting and exhibition of a public health non-
profit organization, including certification of content for medication education
credit, raising over $50,000 in revenue.
• Oversaw the development and distribution of annual and quarterly
reports, proxy statements, and other SEC regulated external communications
for a public company, including management of the proxy vote process and
orchestration of annual meetings.
• Supervised the development, execution, and staffing of exhibits at major
medical and investor conferences.

8. Management / Operations
• Directed a staff of five to execute grant-awarded educational activities from
inception to delivery, develop outcomes reports for supporters, and analyze
program data to identify future program needs.
• Provided mentoring, coaching and employee development to multiple direct
and indirect reports.
• Improved processes of various internal activities resulting in significant cost
savings to companies. Redesigned format and update process of non-profit
membership directory resulting in a 40% increase in directory sales.
• Created standard operating procedures to build efficiency and reduce errors
in web and promotional content management for medical communications
companies.

9. Professional Experience
Medikinetics, LLC - San Diego, CA 2009 - 2011
Executive Director, Educational Services
Shearin Consulting - San Diego, CA 2005 - 2009
Communications Consultant
Amylin Pharmaceuticals, Inc. - San Diego, CA 1999 - 2005
Sr. Manager, Corporate Communications and Investor Relations (2003 – 2005)
Manager, Investor Relations (2001 – 2003)
Senior Administrator, Corporate Development (1999 – 2001)
San Diego Regional Technology Alliance - San Diego, CA 1998 - 1999
Program Manager, Community Outreach Programs
Amylin Pharmaceuticals, Inc. - San Diego, CA 1997 - 1998
Administrator, Medical Marketing
The Association of State and Territorial Health Officials - Washington, D.C. 1994 -1996
Special Projects Coordinator and Meeting Planner