This is the deck I used as an introduction to our first Agile Marketing Workshop in Shanghai. It is quite similar to my previous presentation. Big shout out to Jonathon Coleman who is/was the biggest inspiration for a lot of the slides (including Do Not Hate Iterate). We separated attendees into Teams of 4 to chose a project, create user stories and assign points and success criteria for the duration of a sprint.

20.
What
is
agile
marke.ng?
A
high-­‐communica-on,
low-­‐documenta-on,
rapid
itera-on
process
designed
to
provide
more
frequent,
more
relevant,
and
highly
measureable,
marke-ng
programs…
the
goals
are
speed
and
innova-on
Gerry Murray, IDC Agile Principles & Practices

31. agile
|
tradi.onal
Validated
learning
|
opinions
&
conven-ons
Customer
focused
collabora.on
|
silos
&
hierarchy
Adap.ve
&
itera.ve
|
big
bang
campaigns
Customer
discovery
|
sta-c
predic-on
Flexible
|
rigid
planning
Responding
to
change
|
following
a
plan
Many
small
experiments
|
a
few
large
bets

33. AGILE
PROCESS
&
WORKFLOW
©
magia3e:
hMp://www.flickr.com/photos/magia3e/6236962059/

38. resources
Agile
Marke.ng
Blog
hMp://www.agilemarke-ng.net/
Jim
Ewel’s
blog
ScoI
Brinker’s
Blog:
hMp://www.chiefmartec.com/
HubSpot’s
Agile
Marke.ng
Presenta.on
hMp://www.slideshare.net/HubSpot/agile-­‐for-­‐marke-ng-­‐final
Agile
Marke.ng
Topic
on
Quora
hMp://www.quora.com/Agile-­‐Marke-ng
What
physical
tools
are
you
using
to
prac-ce
Agile
Marke-ng?
hMp://www.quora.com/What-­‐physical-­‐tools-­‐do-­‐you-­‐use-­‐to-­‐run-­‐your-­‐agile-­‐marke-ng-­‐mee-ngs
Greg
Meyer’s
Posts
on
Agile
Marke.ng
hMp://gregmeyer.wordpress.com/?s=agile+marke-ng
Len
NeP’s
Agile
MARKETING
Mix
hMp://www.scoop.it/t/agile-­‐marke-ng-­‐mix
Awesome
SEOMoz
WBF:
hMp://www.seomoz.org/blog/agile-­‐marke-ng-­‐whiteboard-­‐friday
Jon
Coleman
Deck
from
Moz
Con
(Most
of
the
inspira.on
and
some
of
my
slides
(including
“don’t
hate
Iterate”
come
from
this
great
presenta.on):
hMp://www.slideshare.net/jcolman/agile-­‐marke-ng-­‐4-­‐principles-­‐and-­‐13-­‐hacks-­‐seomoz-­‐mozcon-­‐2012

39. Thank
you!
Eric
Sangerma
esangerma@webagecorp.com
www.ericsangerma.com
www.twiIer.com/ericsangerma