This document discusses how information architecture thinking can be used to make the world a better place. It covers topics like creativity, context, and conversion. The document encourages asking the right questions to understand context and convince the right people, in order to create value and positive change through information architecture. It also stresses that the right data points are more important than simply collecting more data. The overall message is that information architecture principles can be applied to solve problems and improve the world when used thoughtfully.
1. How to use IA thinking
to make the world a better place
Observations
Stories
Lessons
Eric Reiss
@elreiss
World IA Day
15 February 2014
Budapest, Hungary
2. Exploring and expanding the ontologies of
information architecture
Observations
Stories
Lessons
Eric Reiss
@elreiss
World IA Day
9 February 2013
Los Angeles, USA
3.
4. How to use IA thinking
to make the world a better place
Observations
Stories
Lessons
Eric Reiss
@elreiss
World IA Day
15 February 2014
Budapest, Hungary
5. From creativity to libamájblokk
How we can learn to think even better!
Observations
Stories
Lessons
Eric Reiss
@elreiss
World IA Day
15 February 2014
Budapest, Hungary
22. Three different scenarios
Buy camera and case at same time
Expectation that some high-end cases would be sold
Case bought separately – three choices
Expectation that mostly mid-range case would be sold
Case bought separately – two choices
Expectation that mostly low-end case would be sold
Inspired by Dr. Susan Weinschenk
38. It is a cold January day. The charismatic 43-year
old leader of his party has just been sworn in as
chief executive of his country. Standing next to him
is his predecessor, a famous general who 15 years
earlier had led his army in a war that ultimately
resulted in the defeat of Germany.
Following the ceremony, the young leader watched
parades in his honour for four hours and then
partied until 3AM.
Who was this man?
39.
40. The right data points are better than
more data points
(A date or nationality would have
provided the correct answer)
44. Conversion is knowing the
right questions to ask.
Conversion is also knowing the
right people to convince –
and how to convince them!
45.
46. “Cease not to learn until thou
cease to live. Think that day
lost wherein thou draw’st no
letter to make thyself more
learn’d, wiser, and better.”
Guy Du Faur de Pibrac