The Center for Entrepreneurship & Technology (CET), in collaboration with Berkeley Skydeck, is delighted to host a lecture by Eric Olden, March 5 2013, at Skydeck. Eric Olden, angel investor, multiple founder, and startup CEO of Symplified and CTO of Securant Technologies, will share his experiences starting an internet security software company while at Cal. Eric took Securant, a security software startup that began as an idea on campus and grew to become the largest provider of Web identity management until its acquisition by RSA Security for $140,000,000. With multiple patents to his name, Eric is an authority on security and cloud infrastructure. Olden co-authored the initial SAML federated identity standard and has been published in engineering journals. Next Tuesday, he will share strategies, tactics, and resources to help you make your startup successful. From creating a lean startup, finding initial funding and venture capital, to building a great team, phenomenal culture, and a killer commercial product; come and learn from someone who's been through startup experience several times. http://www.linkedin.com/in/boughtnotsold

1. Everything You Wanted To
Know About Launching A
Startup At Cal But Didn’t
Know Who To Ask
Eric Olden
Symplified

2. Who Am I?
http://www.linkedin.com/in/boughtnotsold
UC Berkeley Class of 1995
Self-taught engineer and geek – Founder, CEO and CTO
Securant Technologies - Web security
• Founded first company my senior year on campus
• Moved to San Francisco and grew to ~300 employees
• Raised $40,000,000 and acquired a few months later for $140,000,000
Became active angel investor focused on infrastructure, enterprise software and security
Symplified – Cloud Security
CEO, Chairman and Founder
Raised $38,000,000 building cloud security and identity
Total venture capital raised - $78,000,000
Total enterprise value created - nearly $225,000,000
Eric Olden
Symplified

3. What I Do Now
Founder Veloci Partners
Helping startups kick ass faster
Strategy | Lean startups | Bought Not Sold
Angel investments, capital raising, team building
and company formation
Eric Olden
Symplified

4. Agenda
1. What it takes to succeed
2. Show me the money
3. If I could do it over again...
4. Questions and answers
Eric Olden
Symplified

5. What it takes
1. Guts
2. Great team
3. Ideas are free - execution is the key
4. Innovation is overrated - don't fall in love with your idea
5. Resilience - know when to pivot
6. Bootstrapping - do it the old fashioned way, earn it
7. Money - best from customers, or angels or VC (last resort)
8. Culture is king - no jerks
9. Know the difference between success and winning a
lottery
10. Help others - what goes around comes around
Eric Olden
Symplified

6. Guts
Eric Olden
Symplified

7. Startups are like train wrecks
where a lucky few survive
(chaos means opportunity)
Eric Olden
Symplified

8. Startups are HARD and SCARY
Eric Olden
Symplified

9. Great Teams Mean Everything
Eric Olden
Symplified

10. Ideal Blend Of Specialists And
Generalists
Look For Cultural Fit and IQ
Eric Olden
Symplified

11. Team and culture eats strategy
for breakfast
Tom Curren
Eric Olden
Symplified

12. Eric Olden
Symplified

13. Ideas are free
It’s the EXECUTION that matters
Eric Olden
Symplified

14. Find a really painful thing to fix
The more painful the bigger the
potential
Eric Olden
Symplified

15. Eric Olden
Symplified

16. Eric Olden
Symplified

17. Know When To Change (pivot)
Be Data Driven & Intellectually Honest
Eric Olden
Symplified

18. The Money
Bootstrap
Prove It
Nail It
Scale It
Eric Olden
Symplified

19. The Valley Of Death
Eric Olden
Symplified

20. The Valley Of Death
http://www.forbes.com/sites/martinzwilling/2013/02/18/10-ways-
for-startups-to-survive-the-valley-of-death/ Eric Olden
Symplified

21. Bootstrap
1. Do
2. Spend
3. Wait
4. Hire Slowly
Eric Olden
Symplified

22. Eric Olden
Symplified

23. Angel investors are more
common than ever
Look for investors that can bring more than
money – networks, advice, recruiting
Cost of startups has never been lower in
history. Use this!
Eric Olden
Symplified

24. The Valley Of Death
http://www.forbes.com/sites/martinzwilling/2013/02/18/10-ways-
for-startups-to-survive-the-valley-of-death/ Eric Olden
Symplified

25. Angel List Amazon Meets Venture Capital
Eric Olden
Symplified

26. Kick Starter Sell Your Product Not Your Company
Eric Olden
Symplified

27. Indie GoGo Sell Your Product Not Your Company
Eric Olden
Symplified

28. The Funded Yelp For Venture Capital
Eric Olden
Symplified

29. If I Could Do It Over Again
Change Wouldn’t Change
- Don’t take too much money - Just Do It
- Don’t get obsessed with being - Great teams
1st
- Learn and leverage others’
- Grow slowly and smart experience
- Protect culture!
- Build a great board
- Sell when value created –
founders and VC have totally
different motivators
Eric Olden
Symplified

30. Pay It Forward
Give Before You Ask
What Goes Around Comes
Around
Eric Olden
Symplified

31. Questions?
If you have an idea or a startup that you’d like to
take to the next level email me.
Most seed startup initial engagements are free
for Cal students and alumni.
This presentation will be on SlideShare.com
ericolden@gmail.com
Eric Olden
Symplified