Content from a internal workshop about the book held at Praesto.

1. Getting Real essentials @ericnsantos

2. A way to make money online

4. The big wave doesn’t matter

5. The odds are a lot better

6. Solve a problem for yourself

7. Lot less scalability burden

8. Less is Better

9. Underdo

10. Stay Lean

11. Embrace Constraints

12. Less people, more power Less money, more value Less resources, better use Less time, better time

13. Hidden Costs of Features

14. Have a half-product that kicks ass, not a half-assed product

15. Process

16. Don’t worry, be crappy Churn, baby, churn Make small decisions From idea to implementation

17. Alone time is when you get things done

18. Promotion

19. Create an audience: Educate Free samples, easy in, easy out Hollywood Launch Powerful promo site (Highrise example)

22. Post-Launch

23. Feel the customer’s pain Zero Training One month tune-up Better, not beta