Presentation given at the TYPO3 Conference, Asia, in Phnom Penh on 17 August 2012. The aim was to raise awareness among web developers and web entrepreneurs about novel entrepreneurship facilities such as online outsourcing, crowdsourcing, and crowdfunding services.

1. NOVEL ENTREPRENEURSHIP FACILITIES —
AND HOW THESE MAY RESHAPE THE
PROFESSION OF WEB ENTREPRENEUR
Eric Mousset
T3CON12-Asia, 17th August 2012

2. Two questions about
web entrepreneurship:
1. Where are we at?
2. In which direction are we moving?

3. WEB ENTERPRISE
— conventional paradigm
1– Human Capital
 HR specialized according to various stages and
support processes of the web enterprise value chain.
 Value chain’s primary processes: requirement analysis;
graphic design; web development; quality assurance
 Value chain’s support processes: HR; accounting; business
development; I.T. support

4. WEB ENTERPRISE
— novel facilities
1– Human Capital…
… may be outsourced
… even crowdsourced
 Most value chain functions may now be externalized
… … and sourced through online outsourcing and
crowdsourcing marketplaces, e.g.
 Freelancer.com; oDesk.com; Elance.com; Guru.com;
PeoplePerHour.com; Freelance.com; 99designs.com;
Amazon Mechanical Turk (mturk.com);
crowdSPRING.com; etc.

5. WEB ENTERPRISE
— conventional paradigm
2– Innovation Capital
 is an internalized asset
 resulting from an organisational culture fostering
creativity and knowledge management

6. WEB ENTERPRISE
— novel facilities
2– Innovation Capital …
… may be crowdsourced
 Innovation becomes an on-demand asset …
 … sourced through crowdsourcing marketplaces
 InnoCentive.com; chaordix.com; kluster.com;
openinnovation.net; etc.

7. WEB ENTERPRISE
— conventional paradigm
3– Financial Assets
 raised along traditional entrepreneurial cycle and
capitalization rounds, turning to financial backers such
as:
 the founders of the enterprise,
 business angles,
 venture capital funds,
 etc.

8. WEB ENTERPRISE
— novel facilities
3– Financial Assets…
… through crowdfunding
 Business ideas are submitted to crowdfunding websites
and reach out to crowds of potential funders.
 Typically used to help early-stage startups access
finance.
 Examples: Kickstarter.com; AngelList (angel.co);
Crowdfunder.com; WeFunder.com; Indiegogo.com;
Kiva.org; etc.

9. These novel
entrepreneurship facilities:
 hold a “disruptive” power,
 blurring the boundaries of the enterprise
 challenging the theory of the firm and the traditional
approach of strategic management

10. Three Case Studies:
1. Crowdsourcing: Microsoft Security Essentials
turning to utest for a test campaign
2. Open innovation — How EnterpriseWorks
turned to InnoCentive to solve a rainwater
collection problem
3. Crowdfunding — online advocacy and
legislative data platform Popvox turned to
crowdfunding site appback

11. Microsoft Security Essentials
1. Test lead for Microsoft Security Essentials turns to
crowdsourcing service provider utest to help
implement test cycles.
2. A sample of testers is selected among utest’s crowd of
20,000+ testers
3. Test cycle #1: exploratory testing
4. Test cycle #2-#3-#4: installation-upgrade-regression

12. Solving a rainwater
collection problem
1. EnterpriseWorks turns to InnoCentive
2. Challenge: Provide a safe, low cost rainwater collection
and storage system (no more than USD 20)
3. Challenge award: US$ 15,000 implying transfer of
intellectual property rights to EnterpriseWorks
4. 1,200 InnoCentive Solvers indicated interest
5. 164 proposals collected, in 60 days
6. A German inventor, whose company specialises in the
design of tourist submarines, wins by proposing the
simplest design: a double plastic bag!

13. Mobile application for
legislative data
1. CEO of Popvox Marci Harris, a nonpartisan platform for
advocacy and legislative data, plans to create a
mobile version of Popvox for Congress to use.
2. Popvox turns to appbackr. Within two months of posting
their app in the appbackr marketplace, Popvox had
raised $30,000 from 30 different investors.
3. Investors collected returns through the
commercialisation revenues of Popvox.

14. Market Data
1. Crowdfunding market
2. Crowdsourcing market
3. Testing market

15. Market Data
1. Crowdfunding market, 2011 estimates (according to
Crowdsourcing.org Industry Report 2012)”:
 US$M 112.6 equity raised
 82% from within North America
 Funds raised in North America grew by 90% per year
2. Crowdsourcing market, 2011 estimate (InfoDev/WBG):
 Around US$M 100
3. Global software testing market, 2011 estimate:
 US$B 20

16. Which
Opportunities?
1. For Web entrepreneurs
2. For Web development professionals
3. For the Typo3 community

17. For Web Entrepreneurs:
1. Develop and operate Cambodia’s premier
crowdsourcing platform!
 web development
 testing
 localisation
2. Develop and operate Cambodia’s premier
software/system requirements engineering
platform.
3. Develop and operate Cambodia’s premier
ideation and challenge platform.

18. For local Web Developers:
1. Upgrade and become a web entrepreneur yourself, by
leveraging crowdfunding, crowdsourcing, and
ideation!
2. Choose your preferred lifestyle and environment, i.e.
company vs freelance.

19. For the Typo3 Community:
1. Evolve the Typo3 platform to integrate additional core
capabilities that are relevant to outsourcing/
crowdsourcing/crowdfunding business paradigms:
 fund management
 social network management
 accountability and liability management
2. Build capacity within the Typo3 community to better
connect with outsourcing/crowdsourcing/
crowdfunding facilities
3. Consider developing partnerships with financial
institutions, in order to combine I.T. and financial
engineering.

20. Questions