Moodwire Company Brochure

1. AboutMoodwireWedeliversolutionsthattuneintothevoiceoftheconsumer
,helpingyoudiscover,track,andclassifyopinionandemotionaboutyourbrand,products,andservi
ces.Inaddition,ourdiverseplatformofferstheabilitytobenchmarkyourofferingsagainstyourcom
petitorsandselectivelyparticipateinthedialogue.Ourgoalistoprovideafasteranddeeperunderst
andingofinnovationandpositioningopportunitiesaswellaschangingmarketperceptionsandtheir
influenceonbuyingdecisions.
Our Leadership Team
•
Manu Chatterjee,Chief Executive Officer
Mr. Chatterjee has spent 20 years creating software for speech recognition to DSP to embedded microcontrollers. Previously
he founded Lampdesk which was acquired by Palm in 2007 and led to the creation of Palm/HP webOS. While there he also
created Touchstone, the first mass produced wireless power & data system for mobile devices. Manu has 28 issued patents,
with over 50 pending.
•
Erick Watson,ChiefProductOfficer
Mr. Watson is the CPO for Moodwire, where he is charged with commercializing Moodwire‟s extensive IP portfolio in text
analytics, classification, sentiment analysis and influence. Prior to Moodwire, Mr. Watson spent 10 years at Microsoft, where he
led successful initiatives in research & development, partner strategy, and professional services. Mr. Watson has led product
development for several successful start-ups including Consonus and Excell Data.
•
Kevin Perillo,Director of Engineering
Mr. Perillo has 25 years of experience working in technology roles across a variety of software development companies. He is
responsible for design and implementation of Moodwire‟s online services to Fortune 500 customers. He enjoys the challenge of
building great products and strong teams.
•
Dr.Rabia Nuray-Turan,Chief Scientist
Dr. Nuray-Turan is a computer science PhD with a passion to derive actionable insights from massive amounts of textual data.
She fell in love with NLP, when she was working on a class project to build a Turkish syllable detection for the Automata Theory
class. Ever since, her passion has been studying and designing/building algorithms for entity resolution, text mining, entity
extraction, and record linkage.
•
Brian Lue, Director of Quality Assurance
Mr. Lue is focused on how information is manifested in linguistic, business, chemical and biological systems. He is obsessed with
figuring how to innovate and make such systems more useful to people. He has been a key player at startup organizations in
small and multi-billion dollar companies. At Applied Materials he was the seventh employee of the HDPCVD division that
leveraged his technology to grow to over $4 billion in sales.
http://www.moodwire.com• 650.391.9314

2. The Pulse of the Web™
SocialwebsitessuchastwitterandFacebookhavegenerateda“BigBang”ofsocialexpression- analways-on,worldwidephenomenon.Astheimportanceofthissocialwebcontentincreases,sotoodoestheneedtodecipherit.Unfort
unately,morethan90%ofthiscontentisunstructured,creatingrealdifficultiesforbrandswhoareinterestedinsepa
ratingthesignalfromthenoise.Intheresultingchaos,theopinionsthatindividualsexpressandbrandsdesireisdrow
nedoutandlost.
Imagineifyoucouldeffectivelyaccessanddeciphertherelevantsocialwebcontent.Imagineuncoveringthelatenttr
easurehiddeninsocialconversationsandgaugingrealtimeconsumersentimentandinfluences.WithMoodwire‟ssocialsentimentplatform,youcan.
MoodwireEngine™
TheMoodwire‟sEngine,gathers raw social data in the form of tweets, blogs, product reviews and
relevant news stories and literallyreads people‟s actual comments to transform the
rawdataintouseabletaxonomies. Moodwire‟s engine identifies companies, products, and industries and
provides simple categories and deep search capabilities to quickly find pearls of wisdom in the ocean of
data that is the World Wide Web.
MoodwireWeb Console™(alpha)
Investigatehowyourproductsandservicesperformincomparisontoyourcompetitors.Moodwire‟sWebConsoleoff
ershighlycustomizablefiltersthathelpyouanalyzesentimentexpressionsprocessedbyMoodwire‟sSentimentEngi
ne.Youcanviewthedataintextorgraphicalformor„clickthrough‟totheactualwebpagetoseethesentimentinthefull
contextofthepost.Becausethe WebVane Consoleisdeployedas a securesoftware-as-aservice(SaaS),itdoesnotrequireanyon premiseinstallation.
MoodwireBuzzRank™
BuzzRank captures the valid occurrences of companies or products in raw data. BuzzRank filters away
spam, repeated tweets, and non-relevant text. For example, a text passage containing the word “apple”
could be a discussion about the company Apple® or it could be a discussion about fruit. BuzzRank™
technology identifies and counts the relevant passages to provide a reporting mechanism for our
customers so they can see both the raw occurrences of terms (such as fruit and the company here) vs.
relevant occurrences of terms (regarding Apple® the company and not fruit) online.
MoodwireTypeRank™
OurApproach
AtMoodwire,weofferauniqueandradicallydifferentapproachtoeffectivelyextractingcustomersentimentfro
msocialweb.Astheleadingsoftwareproviderofsearchforthesocialweb,weofferyousolutionsthathelpyoudisc
overwhatpeoplereallythinkandfeelaboutyourbrand.Withoursentimentandinfluenceengines,wehelptransfo
rmyourcompanyintoasocialenterprise,offeringactionableinsightsatlowcostandinnear-realtimewithhighaccuracy.
How do we do it?
Webeginwiththebackboneofoursolution,aclassificationenginethatstraightensunstructuredinformationintous
eabletaxonomies.Next,weuseapowerfulsentimentenginetobreakdownwordsandphrasesanddecidewhethert
heyrevealpositiveornegativeattitudes. Youcanmonitorthissentimentinrealtimeoroveranextendedperiodoftime.Usingourintuitiveandeasy-touseconsoles,youcanfilteranddigdeeperintothe informationyouaccruetogauge theimpact
ofblogpostings,twitteraccounts,andmoreon yourproductsandservices,youcanuseourinfluenceengine.
Theendresultofourplatformis your empowerment;theabilitytoquicklyandfairlyrespondtopeople,
atonceprotectingyourbrandandrespectingtheconsumers‟righttoofferanopinion.
Separate from buzz is categorization of passages in to logical groupings. For example, we categorize
comments about "hotels" by type such as “rooms”, “service”, “baggage” etc. This allows a customer (a
hotelier in this example) to view only those comments relevant to particular aspects of their business.
TypeRank™ is different than sentiment, as people may make statements which don‟t contain sentiment
but are still very valuable for our customers to see what is being talked about in public.
MoodwireMoodRank™
This is our sentiment engine output. It measures the degree of positivity or negativity of a given passage,
such as tweets, blog posts etc. MoodRank™ provides customers with a clear picture of the human
emotions that are being expressed about their company, brands, product lines and services.
MoodwireAPI™
The Moodwire API™ provides full programmatic access to all moodwire.com data feeds and analytics
for use in our partner's and customer's own data analysis products. We provide full access to all of our
metrics including MoodRank™, BuzzRank™, TypeRank™ in sortable JSON feed format in near real-time.
SparkScore® powered by Moodwire
Incorporatefeedbackdirectlyfromthesocialweb.Moodwire,inpartnershipwithSatmetrix®,
istheexclusiveproviderofSparkScore®,aNet Promoter®(NPS)
scorederivedfromexpressionsofsentimentonthesocialweb.NPS,usedbymorethanhalfoftheFortune2000©comp
anies,iswidelyrecognizedasthegoldstandardformeasuringcustomersatisfaction.